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Hi, I'm Rachel Lalwani, a passionate creative professional based in Mumbai with a strong background in business development, brand partnerships, and creative media strategy within the music and marketing industries. I love leading teams and crafting innovative campaigns that resonate with diverse audiences, combining my skills in digital media, event curation, and content creation to make memorable brand experiences. With experience managing live acts for top festivals and working with renowned brands, I thrive on collaboration and strategic thinking. Outside of work, I'm always exploring new trends in digital marketing and design to keep my approach fresh and effective.…Hi, I'm Rachel Lalwani, a passionate creative professional based in Mumbai with a strong background in business development, brand partnerships, and creative media strategy within the music and marketing industries. I love leading teams and crafting innovative campaigns that resonate with diverse audiences, combining my skills in digital media, event curation, and content creation to make memorable brand experiences. With experience managing live acts for top festivals and working with renowned brands, I thrive on collaboration and strategic thinking. Outside of work, I'm always exploring new trends in digital marketing and design to keep my approach fresh and effective.

Rachel Lalwani

Creative Director, Graphic Designer, Artist, +2

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Hi, I'm Rachel Lalwani, a passionate creative professional based in Mumbai with a strong background in business development, brand partnerships, and creative media strategy within the music and marketing industries. I love leading teams and crafting innovative campaigns that resonate with diverse audiences, combining my skills in digital media, event curation, and content creation to make memorable brand experiences. With experience managing live acts for top festivals and working with renowned brands, I thrive on collaboration and strategic thinking. Outside of work, I'm always exploring new trends in digital marketing and design to keep my approach fresh and effective.…Hi, I'm Rachel Lalwani, a passionate creative professional based in Mumbai with a strong background in business development, brand partnerships, and creative media strategy within the music and marketing industries. I love leading teams and crafting innovative campaigns that resonate with diverse audiences, combining my skills in digital media, event curation, and content creation to make memorable brand experiences. With experience managing live acts for top festivals and working with renowned brands, I thrive on collaboration and strategic thinking. Outside of work, I'm always exploring new trends in digital marketing and design to keep my approach fresh and effective.

Available to hire

Hi, I’m Rachel Lalwani, a passionate creative professional based in Mumbai with a strong background in business development, brand partnerships, and creative media strategy within the music and marketing industries. I love leading teams and crafting innovative campaigns that resonate with diverse audiences, combining my skills in digital media, event curation, and content creation to make memorable brand experiences.

With experience managing live acts for top festivals and working with renowned brands, I thrive on collaboration and strategic thinking. Outside of work, I’m always exploring new trends in digital marketing and design to keep my approach fresh and effective.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Business Development, Brand Partnerships, Creative Media Strategy, Artist Management & Bookings at Krunk Live

January 1, 2024 - June 3, 2024

Managed live acts for prominent festivals like Lollapalooza India, Amazon Prime, and Budweiser. Developed and executed music strategy including release planning and business development. Closed deals with key partners such as Zomato/District, Don Julio, and Jack Daniels to drive growth. Strategized and implemented social media plans for Krunklive and festivals like Echoes of Earth and Hotbox. Oversaw editorial website management and content strategy. Created and curated IP - Disco82. Managed stages for Echoes of Earth, Basscamp, and events. Led business development through strategic brand collaborations, scaling artist earnings by 300%.

Creative Consultant at Freelancing

March 1, 2023 - June 3, 2024

Crafted innovative ideas for memorable campaigns and developed marketing and advertising strategies independently.

Creative Strategist at Gemius Marketing Agency

February 1, 2022 - March 31, 2023

Led high engagement social media campaigns for seven key accounts across beauty, fashion, FMCG, ecommerce, and celebrity campaigns. Spearheaded an innovative Instagram campaign for Raisin Global, breaking stereotypes and gaining features in Grazia. Executed influencer marketing campaign for Badshah Masala, increasing social media traffic by 30%. Managed collection launches for TheRealB at Paris and New York Fashion weeks, achieving features in Elle and Forbes. Oversaw design, content, and technical teams, managing storyboard, camera crew collaboration, and end-to-end execution.

Graphic Designer at Bloom Branding

January 1, 2021 - January 31, 2022

Created visual concepts and communicated ideas through designs. Developed layout and production design for advertisements, brochures, magazines, and social media. Conceptualized brand visual identity establishing designs that communicate the message effectively.

Marketing Intern at The Starter Labs

December 1, 2019 - February 29, 2020

Assisted the Marketing Manager in formulating performance marketing strategies to boost brand awareness and service adoption through lead generation campaigns.