Available to hire
Hi, I’m Marion Tas Echevarria, a passionate Digital Marketing Manager based in Madrid. With a strong background in lead generation, segmentation, and cross-functional collaboration, I specialize in creating data-driven marketing strategies that deliver impactful results. Over the years, I’ve developed and managed campaigns across various B2B and B2C sectors, enhancing client engagement and driving business growth.
I love collaborating with industry partners and stakeholders to boost brand visibility and co-marketing efforts. When I’m not diving into campaign analytics or project management tools, I enjoy designing referral programs and hosting webinars that connect and inspire. My goal is always to blend creativity with strategy to achieve the best outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
French
Intermediate
Work Experience
Growth Manager at ContentJet B2B UGC Agency
February 1, 2025 - June 7, 2024Built marketing infrastructure from scratch by setting up Google Analytics, GTM, ad accounts, and organizing marketing assets in Notion. Developed a data-driven client tiering system based on deal size and company demographics to enhance segmentation and prioritization. Led B2B lead generation through outbound, paid media, and content strategies across channels like Google, Reddit, LinkedIn, Amplemarket, Dripify, and Apollo. Designed and launched a full referral program with strategy, incentive structure, software selection, and creative assets. Co-hosted webinars and partnered with industry leaders for co-marketing initiatives and event outreach to boost brand visibility.
Paid Media Manager at Malt B2B Tech
June 1, 2022 - September 30, 2024Led the planning and execution of digital campaigns for B2B SMB client acquisition, reducing Customer Acquisition Cost (CAC) by 35% year-over-year and increasing project volume by 22% annually for the Spanish market utilizing Google, YouTube, and LinkedIn. Projected and allocated quarterly campaign budgets while consistently meeting and exceeding key KPIs. Analyzed conversion funnel data to identify drop-off points and optimize performance. Coordinated multi-country project launches with teams across content, marketing, branding, web development, and data. Presented detailed KPI reports and actionable insights to C-suite stakeholders.
Digital Account Manager at Media Brands / AdGlow Media Agency
May 1, 2021 - June 30, 2022Directed large-budget advertising campaigns on Meta, TikTok, and Snapchat for Johnson & Johnson across Southern Europe and France, optimizing performance metrics with data-driven strategies. Introduced and implemented project management tools like Asana and Notion to enhance team efficiency and proactively manage deadlines. Acted as the primary liaison between clients and vendors, managing meetings, updates, and reporting to ensure alignment and timely delivery. Led training sessions on paid social innovations for brand managers and stakeholders. Managed a junior team member's task execution and development.
Growth Manager at ContentJet B2B UGC Agency
February 1, 2025 - June 5, 2024Built marketing infrastructure from scratch including Google Analytics, GTM, and ad accounts, and organized marketing assets using Notion. Developed a data-driven client tiering system to improve segmentation and prioritization by creating ICP personas and audiences. Led B2B lead generation strategies across various channels including Google, Reddit, LinkedIn, Amplemarket, Dripify, and Apollo. Designed and launched a full referral program covering strategy, incentives, software, communications, landing pages, and creative assets. Co-hosted webinars and partnered with key industry leaders for visibility and co-marketing, successfully conducting outreach for events like Meta and Marketplace Summit.
Paid Media Manager at Malt B2B Tech
June 1, 2022 - September 30, 2024Led digital campaign planning and execution for B2B SMB client acquisition, achieving a 35% reduction in Customer Acquisition Cost and a 22% increase in project volume in the Spanish market. Managed quarterly campaign budgets and exceeded KPIs consistently. Analyzed funnel data to identify drop-off points and optimize performance. Coordinated multi-country project launches with cross-functional teams to ensure successful execution. Presented KPI performance and insights to C-suite stakeholders for Spain and Germany markets.
Digital Account Manager at Media Brands / AdGlow Media Agency
May 1, 2021 - June 30, 2022Directed large-budget advertising campaigns on Meta, TikTok, and Snapchat for Johnson & Johnson across Southern Europe and France. Optimized campaign performance through data-driven strategies. Implemented project management tools such as Asana and Notion to improve team efficiency and deadline management. Acted as the primary liaison between clients and vendors, leading meetings to ensure alignment and timely delivery. Developed and delivered training sessions on Paid Social innovations and managed a junior team member.
Education
Bachelor’s Degree at UADE
January 1, 2013 - December 31, 2018Master’s Degree at EUDE
January 1, 2021 - December 31, 2022Bachelor’s Degree at UADE
January 1, 2013 - December 31, 2018Master’s at EUDE
January 1, 2021 - December 31, 2022Qualifications
Google Project Management Professional
January 1, 2023 - December 31, 2023Product Analytics Certification
January 1, 2023 - December 31, 2023Product Launch and Go To Market Certification
January 1, 2023 - December 31, 2023Product Strategy Certification
January 1, 2023 - December 31, 2023EF English Certificate C2
January 1, 2022 - December 31, 2022Looker Studio Professional
January 1, 2023 - December 31, 2023Amplitude professional
January 1, 2023 - December 31, 2023Google Ads Search Certification
January 1, 2023 - December 31, 2023Meta Creative Strategy Professional
January 1, 2023 - December 31, 2023Hubspot CRM
January 1, 2023 - December 31, 2023Email Marketing Professional
January 1, 2023 - December 31, 2023Google Project Management Professional
January 1, 2021 - December 31, 2023Product Analytics Certification
January 1, 2021 - December 31, 2023Product Launch and Go To Market Certification
January 1, 2021 - December 31, 2023Product Strategy Certification
January 1, 2021 - December 31, 2023EF English Certificate C2
January 1, 2021 - December 31, 2023Looker Studio Professional
January 1, 2021 - December 31, 2023Amplitude professional
January 1, 2021 - December 31, 2023Google Ads Search Certification
January 1, 2021 - December 31, 2023Meta Creative Strategy Professional
January 1, 2021 - December 31, 2023Hubspot CRM
January 1, 2021 - December 31, 2023Email Marketing Professional
January 1, 2021 - December 31, 2023Industry Experience
Software & Internet, Media & Entertainment, Consumer Goods, Travel & Hospitality, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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