Available to hire
Hi, I’m Su Elen María Castillo Zapata, a freelance graphic designer with over six years of experience creating impactful branding, illustrations, and digital content for a variety of clients. I take pride in my work on three published children’s books where I contributed both illustrations and literary editing. In 2024, I had the pleasure of showcasing my artwork at Playgrounds In Motion in London, as well as winning a contest hosted by Banco Atlántida in Honduras.
I’m passionate about using my skills in Procreate, Adobe Suite, and WordPress to craft creative solutions for businesses and individuals. Beyond graphic design, I have experience leading marketing strategies, managing social media, and building websites, making me a versatile professional ready to take on new challenges.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Freelance Graphic Designer at Freelance
June 1, 2019 - June 14, 2024Developed branding for small and medium-sized businesses across various industries, implementing effective design strategies to build a strong brand image and connect with target audiences. Created illustrations for children's books and other formats such as calendars, social media content, and portrait commissions. Built websites in WordPress for renewable energy and industrial apartment businesses with e-commerce features. Designed printed and digital materials, packaging, signage, photography, and audiovisual editing.
Graphic Designer and Marketing Assistant at AVIS Honduras
January 1, 2023 - January 1, 2024Created campaigns and marketing strategies aligned with sales metrics for both corporate and natural segments. Maintained and managed the visual identity of AVIS International adhering to brand guidelines, provided clear guidelines to the advertising agency, and organized content for social media and campaigns. Implemented seasonal marketing strategies for customers and internal employees. Designed printed and digital materials for AVIS Honduras and AVIS Belize. Led the AVIS Honduras website project working with developers to implement reservation services and successfully launch the website.
Corporate Communications Officer at Finca S.A.
April 1, 2022 - January 1, 2023Executed marketing campaigns and strategies for social media and agricultural products. Designed digital and printed materials. Managed community engagement and designed store fronts nationwide.
Graphic Design Intern at Nipro Medical Corporation
March 1, 2021 - June 1, 2021Designed social media and print content including illustrations, signage, video editing, photo editing, and event invitations. Developed a children’s book project for kids in renal care, producing 3 editions with illustration and literary editing.
Contact Center Officer at TIGO Honduras
February 1, 2018 - June 1, 2019Provided call center support for TIGO products, offering specialized assistance to residential clients including remote maintenance for digital services and internet service monitoring.
Management Information Executive at Banco HSBC – Banco Davivienda
September 1, 2009 - January 1, 2016Gained experience in various banking departments, culminating in responsibility for calculating and projecting bank reserves, economic groups, banking guarantees, and financial statements in compliance with regulations and authorities.
Freelance Graphic Designer at Freelance
June 1, 2019 - June 7, 2024Developed branding for small and medium-sized businesses across various industries, implementing effective design strategies to build a strong brand image and connect with target audiences. Created illustrations for children's books and other uses such as calendars, social media content, and portrait commissions for different clients. Built websites in WordPress for renewable energy companies and industrial apartment businesses with e-commerce features. Designed printed and digital materials, packaging, signage, photography, and audiovisual editing.
Graphic Designer and Marketing Assistant at AVIS Honduras
January 1, 2023 - January 1, 2024Created campaigns and marketing strategies aligned with sales metrics for both corporate and natural segments. Maintained and oversaw the visual identity of AVIS International in compliance with its brand book, offering clear guidelines to the advertising agency and organizing all content for social media and external/internal campaigns. Implemented seasonal marketing strategies for both customer segments and employees of AVIS Honduras. Designed printed and digital materials for AVIS Honduras and AVIS Belize. Led the AVIS Honduras website project in collaboration with developers from AVIS Guatemala to properly implement reservation services and successfully launch the website in Honduras.
Corporate Communications Officer at Finca S.A.
April 1, 2022 - January 1, 2023Executed marketing campaigns and strategies for social media and agricultural products. Designed both digital and printed materials. Worked as a community manager and designed store fronts nationwide.
Graphic Design Intern at Nipro Medical Corporation
March 1, 2021 - June 1, 2021Designed content for social media and print, created illustrations, signage, video editing, photo editing, and event invitations. Developed a children’s book project for kids in renal care, producing 3 editions for which I handled illustration and literary editing.
Contact Center Officer at TIGO Honduras
February 1, 2018 - June 1, 2019Provided call center support for TIGO products, offering specialized assistance to residential service clients, remote maintenance for digital services, internet, and service monitoring.
Management Information Executive at Banco HSBC – Banco Davivienda
September 1, 2009 - January 1, 2016Gained experience across various departments at the financial institution, with the final role involving the calculation and projection of bank reserves, economic groups, banking guarantees, and financial statements in compliance with regulations and supervisory authorities. HSBC transferred assets and liabilities to Banco Davivienda in 2012.
Education
Bachelor’s Degree at CENTRO UNIVERSITARIO TECNOLÓGICO CEUTEC-UNITEC
January 1, 2018 - June 1, 2021Bachelor’s Degree at CENTRO UNIVERSITARIO TECNOLÓGICO CEUTEC-UNITEC
January 1, 2018 - June 1, 2021Qualifications
Industry Experience
Media & Entertainment, Financial Services, Energy & Utilities, Agriculture & Mining, Telecommunications, Real Estate & Construction, Healthcare, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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