Hi there! I'm Melanie Joy Arquion, a passionate social media manager and marketing specialist with extensive experience in the coaching, wellness, and e-commerce spaces. I love creating engaging content that drives community growth and delivers measurable results. I enjoy collaborating with influencers, optimizing campaigns, and using data-driven strategies to boost brand visibility and impact. Aside from social media, I've provided executive support to CEOs and managed recruitment processes, which has sharpened my organizational skills and attention to detail. I'm always eager to learn and adapt to new trends, and I thrive in fast-paced environments where I can contribute to meaningful projects and support leadership effectively.

Melanie Joy Arquion

Hi there! I'm Melanie Joy Arquion, a passionate social media manager and marketing specialist with extensive experience in the coaching, wellness, and e-commerce spaces. I love creating engaging content that drives community growth and delivers measurable results. I enjoy collaborating with influencers, optimizing campaigns, and using data-driven strategies to boost brand visibility and impact. Aside from social media, I've provided executive support to CEOs and managed recruitment processes, which has sharpened my organizational skills and attention to detail. I'm always eager to learn and adapt to new trends, and I thrive in fast-paced environments where I can contribute to meaningful projects and support leadership effectively.

Available to hire

Hi there! I’m Melanie Joy Arquion, a passionate social media manager and marketing specialist with extensive experience in the coaching, wellness, and e-commerce spaces. I love creating engaging content that drives community growth and delivers measurable results. I enjoy collaborating with influencers, optimizing campaigns, and using data-driven strategies to boost brand visibility and impact.

Aside from social media, I’ve provided executive support to CEOs and managed recruitment processes, which has sharpened my organizational skills and attention to detail. I’m always eager to learn and adapt to new trends, and I thrive in fast-paced environments where I can contribute to meaningful projects and support leadership effectively.

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Work Experience

Social Media Manager at ADHD Coach & Personal Brand
January 1, 2022 - Present
Led the complete social media strategy for a personal brand in the coaching and wellness space, focusing on ADHD awareness and transformation-driven content. Created high-performing reels, carousels, and storytelling posts to drive community growth and client leads. Developed and scheduled monthly content calendars across Instagram, TikTok, and Facebook. Collaborated directly with the coach to turn testimonials, session highlights, and thought leadership into compelling content. Tracked insights to adjust strategies, resulting in consistent follower growth, engagement spikes, and inbound coaching inquiries.
Social Media Marketing Specialist at Marketing Agency 2x Philippines
December 31, 2024 - July 31, 2025
Managed multiple client accounts across different industries, executing tailored social media strategies to drive engagement, reach, and conversions. Launched organic and paid campaigns on TikTok, Facebook, and Instagram, aligning creative direction with each client’s brand voice. Collaborated with influencers and creators to amplify brand messaging. Used data insights to refine performance, boost ROI, and meet KPIs for each campaign. Juggled content planning, trend research, caption writing, and client reporting in a fast-paced, multi-client environment.
Executive Assistant at Architect Marketing
December 31, 2024 - July 31, 2025
Provided high-level administrative support to the CEO, managing an international schedule, coordinating meetings across time zones, and ensuring timely follow-ups. Handled email triage, crafted professional responses, and maintained organized inbox systems. Conducted in-depth research on competitors and market trends to support strategic decision-making. Managed internal projects, delegated tasks to team members, and created streamlined systems that boosted team efficiency. Known for attention to detail, confidentiality, and staying three steps ahead of leadership needs.
Social Media Marketing Specialist at Athena Partners Pte Ltd
December 31, 2023 - July 31, 2025
Planned, created, and optimized content across TikTok, Facebook, and Instagram to drive brand awareness and product sales. Managed TikTok Shop operations, listings, livestreams, and promotions, resulting in higher conversion rates and product visibility. Spearheaded influencer campaigns and tracked performance to identify ROI-positive collaborations. Designed short-form video strategies tailored for virality and engagement, while also managing ad spend to ensure every campaign delivered measurable results.
HR & Recruitment Specialist at Nissan Motors Marikina
December 31, 2020 - July 31, 2025
Handled end-to-end recruitment for various roles across sales, operations, and admin departments. Created job posts, screened resumes, conducted interviews, and facilitated onboarding processes. Partnered with department heads to understand staffing needs and build accurate candidate profiles. Streamlined hiring processes by organizing candidate databases and improving tracking systems. Played a key role in enhancing employer branding by supporting social media hiring campaigns and maintaining a smooth candidate experience.

Education

Bachelor’s Degree at Psychology
January 1, 2019 - December 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Media & Entertainment