Hi, I'm Ding Weiduo, a marketing professional currently pursuing my MSc in Marketing at the University of Strathclyde. With a background in advertising and extensive internship experience in media, social media operations, and marketing strategy, I enjoy crafting compelling content and driving audience engagement. I have a passion for combining creative copywriting with data-driven insights to help brands grow and connect with their customers. I have worked across various roles that involve market research, content creation, and live event planning, including social media management on platforms like TikTok and WeChat. I also have a keen interest in tarot consultations, where I combine social media marketing strategies to enhance customer trust and satisfaction. I am eager to continue growing my skills and contributing my creativity and strategic thinking to exciting marketing projects.

Ding Weiduo

Hi, I'm Ding Weiduo, a marketing professional currently pursuing my MSc in Marketing at the University of Strathclyde. With a background in advertising and extensive internship experience in media, social media operations, and marketing strategy, I enjoy crafting compelling content and driving audience engagement. I have a passion for combining creative copywriting with data-driven insights to help brands grow and connect with their customers. I have worked across various roles that involve market research, content creation, and live event planning, including social media management on platforms like TikTok and WeChat. I also have a keen interest in tarot consultations, where I combine social media marketing strategies to enhance customer trust and satisfaction. I am eager to continue growing my skills and contributing my creativity and strategic thinking to exciting marketing projects.

Available to hire

Hi, I’m Ding Weiduo, a marketing professional currently pursuing my MSc in Marketing at the University of Strathclyde. With a background in advertising and extensive internship experience in media, social media operations, and marketing strategy, I enjoy crafting compelling content and driving audience engagement. I have a passion for combining creative copywriting with data-driven insights to help brands grow and connect with their customers.

I have worked across various roles that involve market research, content creation, and live event planning, including social media management on platforms like TikTok and WeChat. I also have a keen interest in tarot consultations, where I combine social media marketing strategies to enhance customer trust and satisfaction. I am eager to continue growing my skills and contributing my creativity and strategic thinking to exciting marketing projects.

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Language

English
Intermediate

Work Experience

Intern of Satellite TV Team at Shaanxi Broadcasting And Television Media Convergence Group
October 1, 2023 - January 31, 2024
Monitored over 500 advertising data entries to check for illegal content and provided optimization suggestions that improved accuracy by 5%. Conducted market research and drafted brand strategy proposals supporting three brand customer project negotiations. Assisted in advertising and marketing campaigns through copywriting. Planned and implemented the 2024 Spring Festival Gala brand event, wrote advertising video shooting scripts, attracting over 300 participants and achieving online exposure exceeding 50,000 times. Developed creative marketing copy for liquor brand planning in combination with Silk Road Wanli activities, boosting social media interaction by 15%.
Intern of Financial Media Management Department at Shaanxi Broadcasting And Television Media Convergence Group
September 1, 2023 - October 31, 2023
Managed selection, shelving, and optimization of 50+ products on the Youzan platform, increasing click rate by 20%. Wrote high-conversion community promotion copy for WeChat group marketing activities, increasing conversion rate by 5%. Planned live broadcasts, prepared materials, and optimized publicity, resulting in a 25% increase in live broadcast viewing volume.
TikTok Operations Specialist, TikTok anchor at Overseas Marketing Department, Xi'an Haizhihui Information Technology
April 1, 2023 - September 30, 2023
Operated TikTok accounts and optimized live content, increasing live audience by 30%. Prepared materials and adjusted live broadcast scripts to boost interaction rate by 20%. Analyzed daily live data and user behavior to propose optimizations that increased viewing time by 15%. Achieved significant increases in live viewer numbers, interaction rate, viewing time, and ROI.
New Media Operations Specialist at New Media Operation Department, Chengdu Yiji Culture Media
November 1, 2021 - June 30, 2022
Analyzed live broadcast data and audience feedback to optimize content, increasing interaction rate by 20%. Achieved live single-game viewing exceeding 12,000, with fan increase of over 5,000, thus boosting account influence. Improved fan retention rate significantly and expanded followers from 2,000 to 5,000 in one month through social media promotion and fan maintenance. Increased user interaction rate during live broadcasts by 20%, enhancing long-term fan retention.

Education

Bachelor of Arts at Xiamen Institute of Technology
September 1, 2017 - June 30, 2021

Qualifications

National Computer Rank Examination Certificate of Level II
January 1, 2021 - December 31, 2021
Certificate of Art Grade Examination of China: National Dance Level 10
January 1, 2021 - December 31, 2021

Industry Experience

Media & Entertainment, Retail, Financial Services, Professional Services, Other