Freelance Social Media Strategist & Community Builder at Self-Employed

Built and managed social media presence for global radio brands, delivering 320–351% reach increases and up to 76% content interaction growth within 90 days. Grew follower bases by 10–27% per quarter through a fan-first content strategy rooted in listener appreciation and genuine community building. Managed daily engagement across comments, DMs, and UGC, converting followers into loyal brand advocates by ensuring audiences always felt a real person on the other side. Defined brand voice from the ground up and collaborated with digital and creative teams to produce social-first video content and promotional pieces across Instagram, TikTok, and Facebook.

Manage day-to-day social operations for multiple clients including content calendars, publishing, and community interaction with a focus on clarity, tone, and connection. Build voice guides and messaging templates for client confidence and consistency across posts, emails, and replies. Create social strategies rooted in audience insights and values to help brands grow while staying aligned with their identity. Lead strategy sessions and deliver clear content plans supporting launches, brand refreshes, or platform growth. Support creators and small teams in developing aligned, sustainable content systems true to their voice and vision.

Freelance Social Media Strategist and Community Builder at Remote

Ran day-to-day social operations for multiple clients including content calendars, publishing, and community interaction focusing on clarity, tone, and connection. Built voice guides and messaging templates providing confidence and consistency across posts, emails, and replies. Created social strategies based on audience insights and values to help brands grow while staying aligned with their identity. Led strategy sessions and delivered content plans supporting launches, brand refreshes, and platform growth. Supported creators and small teams in developing sustainable content systems aligned with their voice and vision.

Community Manager & Content Strategist at Focus Group by SG

Led daily community engagement and moderation across multiple platforms, ensuring members felt safe, supported, and heard. Wrote thoughtful, on-brand replies that built trust and reflected company values and personality. Planned weekly content including Instagram captions and story prompts designed to drive interaction and deepen connection. Helped shape internal systems for community support, including response guidelines, escalation processes, and tone-of-voice playbooks. Provided insights on member behavior to guide quarterly content and engagement strategy updates, keeping the brand in sync with community needs.

On-Air Talent | Executive Producer at Townsquare Media

Created on-air and social content that prioritized audience connection and authenticity. Collaborated with teams to develop digital content that felt personal, timely, and community-focused.

Community Manager & Content Strategist at SG Focus Group

Led daily community engagement and moderation across multiple platforms, ensuring members felt safe, supported, and heard. Wrote thoughtful, on-brand replies that built trust and reflected the company’s values. Planned weekly content including Instagram captions and story prompts designed to drive interaction and deepen connection. Helped shape internal systems for community support, including response guidelines, escalation processes, and tone-of-voice playbooks. Provided insights on member behavior to guide quarterly content and engagement strategy updates, keeping the brand in sync with community needs.

Community Manager & Content Strategist at Focus Group by SG

Led daily community engagement and moderation across multiple platforms ensuring members felt safe, supported, and heard. Wrote on-brand, thoughtful replies building trust and reflecting company values. Planned weekly content including Instagram captions and story prompts to drive interaction and deepen connection. Helped develop internal systems for community support like response guidelines, escalation processes, and tone-of-voice playbooks. Provided insights on member behavior to inform quarterly content and engagement strategy updates keeping the brand aligned with community needs.

On-Air Talent at Townsquare Media

Created on-air and social content prioritizing audience connection and authenticity. Collaborated with teams to develop digital content for Garth Brooks & The Garth Channel Ted Talk guest speakers and related campaigns, contributing to law enforcement video forensics and related initiatives.

On-Air Talent & Executive Producer at Townsquare Media

Created on-air and social content that prioritized audience connection and authenticity. Collaborated with teams to develop digital content for artists and brands, and produced campaigns associated with major acts and partners.