Hi! I'm Amber Atnip, a passionate Social Media Strategist and Community Builder dedicated to crafting engaging audience connections through thoughtful storytelling, clear communication, and content that resonates deeply. I love collaborating with creators, artists, and brands to build authentic and sustainable content systems that reflect genuine voice and vision. Over the years, I've developed social strategies rooted in audience insights and values, helped brands grow while staying true to who they are, and managed communities to ensure members feel safe, supported, and heard. My goal is to create meaningful connections and deliver content that truly makes people feel something.…

Amber Atnip

Hi! I'm Amber Atnip, a passionate Social Media Strategist and Community Builder dedicated to crafting engaging audience connections through thoughtful storytelling, clear communication, and content that resonates deeply. I love collaborating with creators, artists, and brands to build authentic and sustainable content systems that reflect genuine voice and vision. Over the years, I've developed social strategies rooted in audience insights and values, helped brands grow while staying true to who they are, and managed communities to ensure members feel safe, supported, and heard. My goal is to create meaningful connections and deliver content that truly makes people feel something.…

Available to hire

Hi! I’m Amber Atnip, a passionate Social Media Strategist and Community Builder dedicated to crafting engaging audience connections through thoughtful storytelling, clear communication, and content that resonates deeply. I love collaborating with creators, artists, and brands to build authentic and sustainable content systems that reflect genuine voice and vision.

Over the years, I’ve developed social strategies rooted in audience insights and values, helped brands grow while staying true to who they are, and managed communities to ensure members feel safe, supported, and heard. My goal is to create meaningful connections and deliver content that truly makes people feel something.

See more

Language

English
Fluent
Italian
Beginner

Work Experience

Freelance Social Media Strategist and Community Builder at Remote
January 1, 2024 - June 10, 2024
Ran day-to-day social operations for multiple clients including content calendars, publishing, and community interaction focusing on clarity, tone, and connection. Built voice guides and messaging templates providing confidence and consistency across posts, emails, and replies. Created social strategies based on audience insights and values to help brands grow while staying aligned with their identity. Led strategy sessions and delivered content plans supporting launches, brand refreshes, and platform growth. Supported creators and small teams in developing sustainable content systems aligned with their voice and vision.
Community Manager & Content Strategist at Focus Group by SG
January 1, 2021 - December 31, 2023
Led daily community engagement and moderation across multiple platforms ensuring members felt safe, supported, and heard. Wrote on-brand, thoughtful replies building trust and reflecting company values. Planned weekly content including Instagram captions and story prompts to drive interaction and deepen connection. Helped develop internal systems for community support like response guidelines, escalation processes, and tone-of-voice playbooks. Provided insights on member behavior to inform quarterly content and engagement strategy updates keeping the brand aligned with community needs.
On-Air Talent | Executive Producer at Townsquare Media
January 1, 2015 - December 31, 2021
Created on-air and social content prioritizing audience connection and authenticity. Collaborated with teams to develop digital content that felt personal, timely, and community-focused.
Freelance Social Media Strategist and Community Builder
January 1, 2024 - Present
Manage day-to-day social operations for multiple clients including content calendars, publishing, and community interaction with a focus on clarity, tone, and connection. Build voice guides and messaging templates for client confidence and consistency across posts, emails, and replies. Create social strategies rooted in audience insights and values to help brands grow while staying aligned with their identity. Lead strategy sessions and deliver clear content plans supporting launches, brand refreshes, or platform growth. Support creators and small teams in developing aligned, sustainable content systems true to their voice and vision.
Community Manager & Content Strategist at Focus Group by SG
December 31, 2023 - September 1, 2025
Led daily community engagement and moderation across multiple platforms, ensuring members felt safe, supported, and heard. Wrote thoughtful, on-brand replies that built trust and reflected company values and personality. Planned weekly content including Instagram captions and story prompts designed to drive interaction and deepen connection. Helped shape internal systems for community support, including response guidelines, escalation processes, and tone-of-voice playbooks. Provided insights on member behavior to guide quarterly content and engagement strategy updates, keeping the brand in sync with community needs.
On-Air Talent | Executive Producer at Townsquare Media
December 31, 2021 - September 1, 2025
Created on-air and social content that prioritized audience connection and authenticity. Collaborated with teams to develop digital content that felt personal, timely, and community-focused.

Education

B.S. at Middle Tennessee State University
January 1, 2010 - December 31, 2014
B.S. at Middle Tennessee State University
January 11, 2030 - September 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Software & Internet, Other
    paper No ads, no gimmicks, just authentic engagement
    I worked with The BIG 615, a global country music radio station, to establish a strong social media presence. Their goals were to increase brand loyalty, drive engagement, build stronger relationships with brand partners, and foster connection among country music enthusiasts. They wanted to use social media strategically to enhance marketing efforts while maintaining authentic connections with their audience. I identified and implemented a consistent brand voice across platforms. I created content with a heavy focus on engagement and built listener relationships through comments, DMs, and user-generated content. I also strengthened partner relationships through collaboration posts, comments, and tagging, ensuring both audiences and partners felt seen and valued. Results (90 Days): Reach: +320% Content interaction: +76% Followers: +10%…
    paper From Quiet to Clicks: 300% Growth in 30 Days
    I worked with LEVA (Law Enforcement and Emergency Services Video Association), a 501©(3) nonprofit to strengthen their LinkedIn presence. I developed a LinkedIn content strategy focused on storytelling and community-building. I created posts that clearly and engagingly highlighted training opportunities, certifications, and member benefits. By implementing consistent posting and optimized messaging, I grew reach and awareness. I also fostered community through comments, insights, and member-centered content to increase engagement and connection.? Results (First 30 Days): Link clicks: +354% Impressions: +331% Followers: +7.4% Engagement rate: +10.3%…