Constanza Diaz

Available to hire

UX & Strategic Designer with 7+ years of experience creating user-centered digital products, brand and presentation design.

About

UX & Strategic Designer with 7+ years of experience creating user-centered digital products, brand and presentation design.

Currently pursuing a Master’s in UX/UI Design in Madrid, with strong skills in research, wireframing, prototyping, and scalable UI systems.


I’ve worked with startups, NGOs, and international teams, leading end-to-end design for websites, pitch decks, and brand experiences. My work has improved user engagement through UX-driven redesigns and clear, content-focused interfaces.

What differentiates me is my strategic approach: I connect business goals with user needs to design solutions that are both effective and meaningful. I’m comfortable collaborating remotely and cross-functionally, bringing structure, clarity, and intention to every project.

  • Joined July 2025

Industry experience

  • Professional Services
  • Media & Entertainment
  • Retail
  • Non-Profit Organization
  • Education
  • Consumer Goods

Projects · 4

I worked as a freelancer designer for Slidegrin LLC; a company base on Huston, Texas, developing digital products and graphic materials such as corporate presentations, social media templates, infographics, branding, and iconography. These materials allow end users to intuitively edit and customize designs in tools like PowerPoint, Keynote, and Google Slides. Thanks to my designs, there has been a notable increase in template adoption, with an estimated rise in downloads and usage within the platform.

  • Content Designer
  • Content Strategist
  • Designer
  • +2

In collaboration with CONADECUS —Chile’s national consumer protection organization— we redesigned their institutional website to improve user experience, accessibility, and content clarity. Guided by IDEO’s Human-Centered Design methodology, the project was developed alongside the Communications and IT teams, combining insights from internal interviews, structural wireframing, and iterative design. The result is a more intuitive and service-oriented platform that strengthens CONADECUS’ digital presence and enhances its ability to support consumers online.

  • Brand Strategist
  • UI Designer
  • UX Designer
  • +1

INTEK | Graphic Design for Email Marketing

Design of five digital newsletters for INTEK, as part of an email marketing strategy aimed at attracting new clients. The visual material was distributed by Fredy Jarquin, head of communications, and adapted for both digital and print use.

  • Digital Marketer
  • Graphic Designer
  • Illustrator
  • +2

Work experience· 4 roles

Designer · Slidegrin LLC.Oct 2020 – Present · 6 yrs 2 mos

Developing digital products and graphic materials such as corporate presentations, social media templates, infographics, branding, and iconography. These materials allow end users to intuitively edit and customize designs in tools like PowerPoint, Keynote, and Google Slides. Notable increase in template adoption with a rise in downloads and usage within the platform.

Website Redesign Collaborator · CONADECUS A.C.Sep 2020 – Jul 2025 · 4 yrs 11 mos

Collaborated on website redesign for the National Consumer and User Corporation of Chile, enhancing user experience and accessibility. Developed an email newsletter that increased click-through rates by 13.74% with a boost in readership, reinforcing the platform as an effective communication channel.

Freelance Strategic Designer · Self-employedOct 2018 – Present · 8 yrs 2 mos

Led end-to-end UX/UI design for websites, from research and wireframes to high-fidelity responsive interfaces. Designed digital products and graphic assets including corporate presentations, social media templates, infographics, branding, and iconography. Developed fully editable and scalable design systems for PowerPoint, Keynote, and Google Slides, improving usability and client autonomy. Collaborated directly with clients to define user needs, business goals, and content strategies. Created accessible, content-driven experiences aligned with brand identity and user behavior. Delivered UX-driven solutions that increased engagement, template adoption, and overall product usage. Managed freelance projects independently, ensuring quality, consistency, and timely delivery across multiple design disciplines.

Packaging Designer · Bemisal S.A de C.VFeb 2018 – Jan 2019 · 1 yr

Education

Bachelor’s Degree in Strategic Design · Escuela de Comunicación Mónica Herrera, Santa Tecla, El Salvador2013 – 2019
Primary & High School Education · Colegio Augusto Walte, La Libertad, El Salvador1997 – 2012
User Experience for the design of digital products and services · Universidad de Diseño, Innovación y Tecnología2025 – 2026

Certifications and awards· 6

Intensive Content Creation Training Workshop with Fernando Revollo2019
Facebook Ads – Create Campaigns from Scratch with Javier Arronte on Crehana2020
Intensive Content Creation Training Workshop2019
Facebook Ads – Create Campaigns from Scratch2020

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