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Hi, I'm Susanne Cardwell, a visionary and creative Marketing and Sales Director with over 10 years of experience. I specialize in strategic planning, digital transformation, and content creation across multiple platforms. I enjoy leading content-driven campaigns that boost engagement and revenue, and I’m passionate about creating compelling digital experiences ranging from video productions to online courses. I thrive in collaborative environments, managing diverse teams and projects, and I’m always eager to embrace new technologies, like AI music and video productions. Whether it’s spearheading a product launch or producing a podcast, I’m dedicated to driving success while fostering strong client and partner relationships.…Hi, I'm Susanne Cardwell, a visionary and creative Marketing and Sales Director with over 10 years of experience. I specialize in strategic planning, digital transformation, and content creation across multiple platforms. I enjoy leading content-driven campaigns that boost engagement and revenue, and I’m passionate about creating compelling digital experiences ranging from video productions to online courses. I thrive in collaborative environments, managing diverse teams and projects, and I’m always eager to embrace new technologies, like AI music and video productions. Whether it’s spearheading a product launch or producing a podcast, I’m dedicated to driving success while fostering strong client and partner relationships.

Susanne Cardwell

Content Creator, Marketing Strategist, Social Media Manager, +2

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Hi, I'm Susanne Cardwell, a visionary and creative Marketing and Sales Director with over 10 years of experience. I specialize in strategic planning, digital transformation, and content creation across multiple platforms. I enjoy leading content-driven campaigns that boost engagement and revenue, and I’m passionate about creating compelling digital experiences ranging from video productions to online courses. I thrive in collaborative environments, managing diverse teams and projects, and I’m always eager to embrace new technologies, like AI music and video productions. Whether it’s spearheading a product launch or producing a podcast, I’m dedicated to driving success while fostering strong client and partner relationships.…Hi, I'm Susanne Cardwell, a visionary and creative Marketing and Sales Director with over 10 years of experience. I specialize in strategic planning, digital transformation, and content creation across multiple platforms. I enjoy leading content-driven campaigns that boost engagement and revenue, and I’m passionate about creating compelling digital experiences ranging from video productions to online courses. I thrive in collaborative environments, managing diverse teams and projects, and I’m always eager to embrace new technologies, like AI music and video productions. Whether it’s spearheading a product launch or producing a podcast, I’m dedicated to driving success while fostering strong client and partner relationships.

Available to hire

Hi, I’m Susanne Cardwell, a visionary and creative Marketing and Sales Director with over 10 years of experience. I specialize in strategic planning, digital transformation, and content creation across multiple platforms. I enjoy leading content-driven campaigns that boost engagement and revenue, and I’m passionate about creating compelling digital experiences ranging from video productions to online courses.

I thrive in collaborative environments, managing diverse teams and projects, and I’m always eager to embrace new technologies, like AI music and video productions. Whether it’s spearheading a product launch or producing a podcast, I’m dedicated to driving success while fostering strong client and partner relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Event Coordinator at Animating Attitudes Charity Gala

December 1, 2023 - June 30, 2024

Coordinated a formal gala including production of a classically animated PSA for television broadcast. Promoted event via media interviews and managed ticket sales while leading volunteers and creative teams to execute the gala successfully.

Director of Marketing & Sales at EngWorks Inc.

December 1, 2020 - June 6, 2024

Spearheaded integrated strategic marketing plans and campaigns, including creation of lead magnets, advertising search campaigns, product launches, and social media marketing. Led a team of marketing, sales, and voice talent staff along with freelancers and designers. Managed high-value contracts and partner relationships. Organized global Go-to-Market product launch initiatives to drive adoption and market penetration. Developed and produced online courses with software such as ActivePresenter and Thinkific. Executed SaaS demos and webinars to enhance customer engagement and conversions. Managed corporate website and optimized digital advertising and analytics platforms such as Google Ads, GA4, and Looker Studio.

Design and Social Media Management Consultant at Independent Consultant

December 1, 2011 - January 31, 2021

Directed social media strategies, podcasts, and content creation for high-profile clients, including Papa John's. Developed and executed social media advertising campaigns, boosting online presence and customer acquisition. Managed platforms like Instagram, Facebook, YouTube, LinkedIn, and Twitter. Authored articles for print publications with wide readership. Contributed thought leadership via blog and magazine content creation. Designed and launched websites to enhance online visibility and engagement.

Training Coordinator at Genome Alberta

October 1, 2008 - June 30, 2011

Raised funds through strategic student recruitment and targeted marketing initiatives. Coordinated instruction sessions across multiple regions maintaining high course quality. Managed logistics and instructor engagement while leading advertising efforts with impactful design materials and diverse marketing channels.

Market Research Assistant at Cameron Strategy

April 1, 2008 - October 31, 2008

Prepared successful proposals for prestigious clients securing high-value contracts. Conducted in-depth literature reviews and analyzed SPSS statistical data. Created polished PowerPoint presentations to effectively communicate research findings.