Available to hire
Hi, I’m Niña, a proactive and highly organized Executive Virtual Assistant with over four years of experience supporting founders and leadership teams. I specialize in keeping day-to-day operations running smoothly through email and calendar management, travel coordination, project follow-ups, and excellent customer service.
I bring a background in online research, business administration, and social media support that helps fast-growing businesses stay structured and visible. Tech-savvy and self-directed, I’m always one step ahead, anticipating needs and solving problems so founders can focus on their vision while I handle the details.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Customer Support & Sales Associate at Concentrix Cebu
January 1, 2017 - December 31, 2020Handled inbound and outbound calls, assisting customers with inquiries and sales. Managed and responded to emails, ensuring timely communication and follow-ups. Sent reminders and follow-ups to clients to maintain engagement and close deals. Provided customer service support, addressing concerns and resolving issues efficiently. Tracked and managed orders, payments, and deliveries to ensure smooth transactions. Organized and maintained customer data and records for accurate reporting and follow-ups.
Executive Assistant and Social Media Manager at Laura Hernandez | Business Coach
January 1, 2020 - December 31, 2024Provided high-level executive assistance by managing calendars, scheduling meetings, and coordinating virtual events and client sessions. Handled inbox management, drafted client communications, and ensured timely follow-ups to maintain smooth business operations. Assisted in launching programs and courses by managing timelines, creating SOPs, and providing back-end tech and admin support. Managed Facebook Group growth and engagement, fostering a supportive and aligned community space. Led Instagram and Facebook marketing efforts with strategic content plans to increase visibility, attract ideal clients, and support launches. Created branded content, graphics, and Reels that resonated with the audience and strengthened brand presence. Developed digital products such as e-books and resources, supporting the brand's offers and enhancing client experience. Implemented strategic marketing tactics to drive brand awareness and deeper audience connection. Tracked and analyzed social media met
Executive Assistant, Social Media & Podcast Manager at Kelli Femrite | Life Coach for Moms
January 1, 2021 - December 31, 2023Provided executive support including calendar management, meeting coordination, and client follow-ups to ensure smooth day-to-day operations. Assisted with backend admin tasks such as organizing digital files, maintaining SOPs, and managing communications and deadlines for coaching programs. Oversaw the full podcast production process—from audio editing to creating show notes, transcriptions, and scheduling for publishing. Created promotional graphics and compelling captions to market podcast episodes across Facebook and Instagram. Developed and executed social media strategies to expand the podcast’s reach, boost engagement, and connect with the ideal audience. Scheduled and optimized podcast content for visibility, incorporating SEO best practices and ideal timing for listener growth. Engaged with the online community, responding to comments, DMs, and sparking conversations related to podcast topics and brand values.
Executive Assistant & Social Media Manager at Mary Anjou Martinez | CEO & Founder, Beam Investment Group
January 1, 2022 - December 31, 2024Provided high-level executive support, including calendar management, meeting coordination, and client communications. Managed social media content creation and scheduling across Facebook, Instagram, and LinkedIn. Promoted the CEO’s brand and events through strategic content and engagement. Maintained organized digital systems to support daily operations and ongoing projects.
Marketing Director, Executive Assistant & Social Media Marketing Manager at JLopez Enterprises
January 1, 2023 - December 31, 2025Oversaw social media marketing for 8 diverse clients, ensuring consistent brand messaging, strategic growth, and aligned visual storytelling. Created original content and eye-catching graphics tailored to each brand’s voice, goals, and target audience. Edited Reels and short-form videos to drive engagement, visibility, and connection across platforms. Implemented both organic and paid engagement strategies to increase brand interactions and build loyal online communities. Tracked and analyzed performance metrics across accounts, adjusting content and marketing strategies for optimal results. Strengthened overall brand presence by aligning social media initiatives with broader business goals and launch plans. Created e-books and digital resources across multiple niches, both for the CEO and her students, supporting their learning and lead generation. Managed and grew a Facebook Group community by driving engagement and fostering a supportive, active environment. Developed and executed
Executive Virtual Assistant, Social Media Manager & Digital Product Creator at Tiffany Williams | Founder of CEOInsideHer | Digital Products Coach
January 1, 2021 - December 31, 2024Provided high-level executive support by managing schedules, handling communications, organizing digital files, and ensuring smooth day-to-day operations. Assisted in the planning and execution of coaching programs, launches, and special projects, helping streamline systems and meet deadlines. Managed Tiffany's social media presence across platforms, including content scheduling, strategy implementation, and community engagement. Created branded graphics, Reels, and written content aligned with Tiffany’s messaging and the CEOInsideHer brand voice. Developed digital resources such as e-books, workbooks, and guides to support her programs and product suite. Collaborated closely with Tiffany to bring her creative ideas to life through compelling and polished digital content. Maintained organized tracking systems for digital product ideas, launch timelines, and marketing assets. Supported client communication and back-end tech tasks, ensuring a seamless experience for Tiffany’s student
Customer Support & Sales Associate at Concentrix Cebu
January 1, 2017 - December 31, 2020Handled inbound and outbound calls assisting customers with inquiries and sales. Managed and responded to emails ensuring timely communication and follow-ups. Sent reminders and follow-ups to maintain client engagement and close deals. Provided customer service support by addressing concerns and resolving issues efficiently. Tracked and managed orders, payments, and deliveries for smooth transactions. Organized and maintained customer data and records for accurate reporting and follow-ups.
Executive Assistant and Social Media Manager at Laura Hernandez | Business Coach
January 1, 2020 - December 31, 2024Provided high-level executive assistance including calendar management, meeting scheduling, and coordinating virtual events and client sessions. Handled inbox management and client communications with timely follow-ups. Assisted in launching programs by managing timelines, creating SOPs, and providing backend tech and admin support. Managed Facebook Group growth and engagement. Led Instagram and Facebook marketing with strategic content plans. Created branded content, graphics, and Reels to strengthen brand presence. Developed digital products supporting the brand’s offers and enhanced client experience. Implemented marketing tactics driving brand awareness and audience connection. Tracked and analyzed social media metrics to optimize content and performance.
Executive Assistant, Social Media & Podcast Manager at Kelli Femrite | Life Coach for Moms
January 1, 2021 - December 31, 2023Provided executive support with calendar management, meeting coordination, and client follow-ups. Assisted with backend admin tasks including organizing digital files, maintaining SOPs, and managing coaching program communications and deadlines. Oversaw full podcast production from audio editing to show notes, transcriptions, and scheduling. Created promotional graphics and captions for podcast marketing on social media. Developed and executed social media strategies to expand podcast reach and boost engagement. Scheduled and optimized podcast content incorporating SEO best practices. Engaged with online community via comments and DMs to support brand values.
Executive Assistant & Social Media Manager at Mary Anjou Martinez | CEO & Founder, Beam Investment Group
January 1, 2022 - December 31, 2024Provided high-level executive support including calendar management, meeting coordination, and client communications. Managed social media content creation and scheduling across Facebook, Instagram, and LinkedIn. Promoted CEO’s brand and events through strategic content and engagement. Maintained organized digital systems to support daily operations and projects.
Marketing Director, Executive Assistant & Social Media Marketing Manager at JLopez Enterprises
January 1, 2023 - December 31, 2025Oversaw social media marketing for 8 clients ensuring consistent brand messaging and strategic growth. Created original content and graphics tailored to brands. Edited Reels and short videos to increase engagement. Implemented organic and paid engagement strategies to grow brand interactions and communities. Tracked and analyzed metrics to optimize marketing strategies. Strengthened brand presence through social media initiatives aligned with business goals. Created e-books and digital resources supporting learning and lead generation. Managed and grew Facebook Group communities. Developed and executed Facebook and Instagram marketing strategies for lead attraction and nurturing. Organized student and client data, content ideas, and digital projects in Google Sheets and SOPs. Supported CEO in product brainstorming, timeline coordination, and smooth project execution.
Executive Virtual Assistant, Social Media Manager & Digital Product Creator at Tiffany Williams | Founder of CEOInsideHer | Digital Products Coach
January 1, 2021 - December 31, 2024Managed schedules, communications, and digital file organization providing high-level executive support. Assisted planning and execution of coaching programs, launches, and projects. Managed Tiffany's social media with content scheduling, strategy, and community engagement. Created branded graphics, Reels, and content aligned with brand voice. Developed digital resources including e-books, workbooks, and guides. Collaborated to bring creative ideas to life through polished digital content. Maintained tracking systems for product ideas, launch timelines, and marketing assets. Supported client communication and backend tech tasks to ensure seamless community experience.
Education
Bachelor of Education at University of Cebu, Lapu-Lapu
January 1, 2014 - December 31, 2018Bachelor of Education at University of Cebu, Lapu-Lapu
January 1, 2014 - December 31, 2018Qualifications
Industry Experience
Professional Services, Media & Entertainment, Education, Software & Internet, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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