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Hi, I'm Sophie Abergel, a creative and empathetic Art Director with over 15 years of experience in crafting human-centered and visually compelling brand identities and campaigns. Based in Montréal, I specialize in purpose-driven storytelling, particularly for healthcare and mission-focused organizations where strategy meets emotion. I enjoy mentoring teams and fostering inclusive environments that combine design excellence with thoughtful leadership. I bring calm, curiosity, and care to fast-paced work, building brands that are not only beautiful but also meaningful and genuinely helpful. Whether designing, strategizing, or collaborating, my work always starts with people and ends with purpose.…Hi, I'm Sophie Abergel, a creative and empathetic Art Director with over 15 years of experience in crafting human-centered and visually compelling brand identities and campaigns. Based in Montréal, I specialize in purpose-driven storytelling, particularly for healthcare and mission-focused organizations where strategy meets emotion. I enjoy mentoring teams and fostering inclusive environments that combine design excellence with thoughtful leadership. I bring calm, curiosity, and care to fast-paced work, building brands that are not only beautiful but also meaningful and genuinely helpful. Whether designing, strategizing, or collaborating, my work always starts with people and ends with purpose.

Sophie Abergel

Art Director, Creative Director, Graphic Designer, +2

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Hi, I'm Sophie Abergel, a creative and empathetic Art Director with over 15 years of experience in crafting human-centered and visually compelling brand identities and campaigns. Based in Montréal, I specialize in purpose-driven storytelling, particularly for healthcare and mission-focused organizations where strategy meets emotion. I enjoy mentoring teams and fostering inclusive environments that combine design excellence with thoughtful leadership. I bring calm, curiosity, and care to fast-paced work, building brands that are not only beautiful but also meaningful and genuinely helpful. Whether designing, strategizing, or collaborating, my work always starts with people and ends with purpose.…Hi, I'm Sophie Abergel, a creative and empathetic Art Director with over 15 years of experience in crafting human-centered and visually compelling brand identities and campaigns. Based in Montréal, I specialize in purpose-driven storytelling, particularly for healthcare and mission-focused organizations where strategy meets emotion. I enjoy mentoring teams and fostering inclusive environments that combine design excellence with thoughtful leadership. I bring calm, curiosity, and care to fast-paced work, building brands that are not only beautiful but also meaningful and genuinely helpful. Whether designing, strategizing, or collaborating, my work always starts with people and ends with purpose.

Available to hire

Hi, I’m Sophie Abergel, a creative and empathetic Art Director with over 15 years of experience in crafting human-centered and visually compelling brand identities and campaigns. Based in Montréal, I specialize in purpose-driven storytelling, particularly for healthcare and mission-focused organizations where strategy meets emotion. I enjoy mentoring teams and fostering inclusive environments that combine design excellence with thoughtful leadership.

I bring calm, curiosity, and care to fast-paced work, building brands that are not only beautiful but also meaningful and genuinely helpful. Whether designing, strategizing, or collaborating, my work always starts with people and ends with purpose.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Freelance Creative & Marketing Director, Graphic Designer at Atelier JEM Workshop

January 1, 2021 - June 20, 2024

Led the team in crafting compelling brand campaigns and created assets across web, email, print, and social media. Developed and executed a landmark strategic report and oversaw creative direction for promotional materials. Improved team efficiency implementing an email newsletter on MailChimp and initiated a successful website revamp. Managed external agencies and ensured brand consistency across all touchpoints. Retained and increased donations and engagement, created new business opportunities, and fostered creativity, accessibility, and inclusivity on time and on budget.

Freelance Creative & Marketing Director, Graphic Designer at Atelier JEM Workshop

January 1, 2021 - June 6, 2024

Led the team in crafting compelling brand campaigns, creating assets across web, email, print, and social media. Developed and executed a landmark strategic report and oversaw creative direction for multiple promotional materials. Enhanced team efficiency by implementing an email newsletter via MailChimp and initiated a successful website revamp. Managed external agencies for campaign material production. Brought empathy and design thinking into all processes, improving accessibility and inclusivity while fostering creativity and collaboration, delivering on time and within budget.

Freelance Creative Director, Graphic Designer at Stepping Stone Clinic MN

January 1, 2017 - June 20, 2024

Created the clinic’s logo and brand identity, leading brand storytelling and strategic planning for print and digital marketing that were both human and delightful. Increased visibility, client and patient acquisition, and fostered collaborations and partnerships with healthcare professionals. Developed new programs to enhance patient experience.

Freelance Creative Director, Graphic Designer at Stepping Stone Clinic MN

January 1, 2017 - June 6, 2024

Created the clinic’s logo and brand identity along with business collateral and promotional materials. Led brand storytelling and strategic planning for print and digital marketing, producing human-centered and delightful work. Increased client and patient visibility and numbers. Established collaborations and partnerships with healthcare professionals and developed new patient programs.

Graphic Artist & Illustrator at Limited Brands & La Senza

January 1, 2010 - January 1, 2018

Created product concepts including prints, patterns, and technical packages for women’s apparel. Developed scalable brand systems and templates ensuring marketing consistency. Organized creative materials while assisting the design team during the company's relocation. Collaborated cross-functionally with marketing, product development, and leadership to align creative direction with strategic goals. Worked closely with teams to deliver projects on time and within budget, coaching junior designers and easing a complex US office transition.

Graphic Artist & Illustrator at Limited Brands & La Senza

January 1, 2010 - December 31, 2018

Developed concepts for women’s apparel products including prints, patterns, and technical packages. Created scalable brand systems and templates to ensure consistency across marketing touchpoints. Assisted during company’s transition to a U.S. office. Collaborated cross-functionally with marketing, product development, and leadership to align creative with strategic goals. Ensured materials were produced on time and budget. Coached junior design team members effectively.

Creative Consultant & Technical Designer at CIM INC.

January 1, 2007 - December 31, 2008

Provided empathetic visual problem-solving ensuring accessible design for hospitals and medical centers. Championed human-centered design processes leading to increased project approvals. Produced illustrations and visual materials for the healthcare sector, assisted creation processes fulfilling medical industry regulations.

Creative Consultant & Technical Designer at CIM Inc.

January 1, 2007 - December 31, 2008

Worked with architectural design consulting team to bring empathy into visual problem-solving. Championed human-centered design processes for hospitals and medical centers that resulted in increased project approvals. Produced illustrations and visual materials for commercial healthcare spaces. Helped create optimal healthcare solutions while adhering to legal and medical regulations.

Senior Designer & Illustrator at Dozing Off Apparel Inc.

January 1, 2004 - December 31, 2007

Led design and illustration of children’s and women’s apparel. Developed trends, collections, and mood boards. Proposed creative solutions matching market trends and client needs. Managed collections efficiently including production and overseas follow-up. Recognized early for initiative and leadership potential.

Senior Designer & Illustrator at Dozing Off Apparel Inc.

January 1, 2004 - December 31, 2007

Led design and illustration for children’s and women’s apparel collections. Developed trends, collections, and mood boards. Identified creative solutions tailored to client needs and market trends. Managed projects from design through garment production and overseas follow-up efficiently. Recognized early for initiative and leadership potential.