Available to hire
I’m a multidisciplinary designer with over 15 years of experience creating visual identities, digital products, and UI systems for premium brands, startups, and agencies. I specialize in branding, UI/UX, and digital design, blending creative direction with strategy to deliver impactful visuals and intuitive user journeys. I have worked on websites, mobile apps, brand systems, and ad creatives, helping teams bring campaigns to life with design that performs as well as it looks. I’m currently open to remote freelance or contract roles that value creative excellence and impact.
Throughout my career, I’ve contributed to diverse industries including wellness, lifestyle, finance, and tech. I enjoy collaborating across cross-functional teams, leading stakeholder workshops, and managing complex projects to ensure successful product delivery and scalable design solutions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Advanced
Afrikaans
Advanced
Work Experience
Senior Digital Designer at 99CENTS
January 1, 2024 - December 31, 2025Delivered high-volume retail digital assets using Figma and proprietary systems. Automated banner production workflows using Figma Automations. Managed complex versioning, internal reviews, and multistage signoffs. Excelled in fast-paced, high-pressure environments requiring precision and multitasking.
Senior Visual Designer at CAPITEC
January 1, 2024 - December 31, 2025Designed campaign-driven digital advertising for key divisions including credit, mobile, and personal finance. Produced high-performing static and dynamic banners, including DDC campaigns. Balanced brand adherence with creative innovation under tight deadlines.
Senior Product Designer at MOHARA
January 1, 2022 - December 31, 2024Led and designed products and apps across various industries, including wedding planning, executive networking, and savings-to-investment apps. Conducted stakeholder workshops and UX audits to align features with business needs. Created detailed scalable design systems and prototypes in Figma. Facilitated product teardown sessions, usability reviews, and weekly client updates. Worked across cross-functional teams to drive product delivery and scalability. Managed timelines and communication as engagement lead for complex client accounts.
Freelance Designer at Self Employed
January 1, 2018 - June 8, 2024Provided branding and digital design solutions to premium clients across architecture, luxury services, civic innovation, aesthetics, and AI startups. Delivered visual identity systems, websites, high-performing ad creatives, and digital toolkits.
Creative Director (Founding Team) at YEBOCITYAB
April 1, 2018 - April 30, 2019Co-developed Yebo City, a visionary pan-African civic platform integrating multiple social and professional networking functions. Initially hired for prototyping and UI design; promoted to Creative Director and founding team member for exemplary performance. Led design and delivery of product UI, brand identity, and investor pitch decks. Facilitated workshops and strategy sessions in Sweden. Oversaw platform gamification, UX strategy, and investor content. Built a scalable design system targeting civic engagement and digital empowerment.
Senior Digital Designer at 99CENTS
January 1, 2024 - December 31, 2025Delivered high-volume retail digital assets using Figma and proprietary systems. Automated banner production workflows using Figma Automations. Managed complex versioning, internal reviews, and multistage signoffs. Excelled in fast-paced, high-pressure environments requiring precision and multitasking.
Senior Visual Designer at CAPITEC
January 1, 2024 - December 31, 2025Designed campaign-driven digital advertising for key divisions including credit, mobile, and personal finance. Produced high-performing static and dynamic banners, including DDC campaigns. Balanced brand adherence with creative innovation under tight deadlines.
Senior Product Designer at MOHARA
January 1, 2022 - December 31, 2024Led and designed for products and apps across various platforms and industries such as Rock My Wedding, Boardly, and Squirreled. Conducted stakeholder workshops and UX audits to align features with business needs. Created scalable design systems and prototypes in Figma. Facilitated product teardown sessions, usability reviews, and client updates. Worked across cross-functional teams to drive delivery and design scalability. Took on engagement lead role managing timelines and communication for complex clients.
Freelance Designer at Self Employed
January 1, 2018 - June 14, 2024Provided branding and digital design solutions for premium clients spanning architecture, luxury services, civic innovation, aesthetics, and AI startups. Projects included visual identity systems, websites, high-performing ad creatives, and digital toolkits.
Creative Director (Founding Team) at YEBOCITYAB
April 1, 2018 - April 30, 2019Co-developed a visionary platform combining elements of Upwork, LinkedIn, Facebook, and online marketplaces. Initially focused on prototyping and UI design, later promoted to Creative Director and founding team member. Led design and delivery of product UI, brand identity, and investor pitch decks. Facilitated creative workshops and investor strategy sessions in Sweden. Oversaw platform gamification, UX strategy, visual storytelling, and investor content. Created a design system aiming to transform civic engagement in African cities.
Senior Digital Designer at 99CENTS
December 31, 2025 - July 15, 2025Delivered high-volume retail digital assets using Figma and proprietary systems. Automated banner production workflows using Figma Automations. Managed complex versioning, internal reviews, and multistage signoffs. Excelled in fast-paced, high-pressure environments requiring precision and multitasking.
Senior Visual Designer at CAPITEC
December 31, 2025 - July 15, 2025Designed campaign-driven digital advertising for key divisions including credit, mobile, and personal finance. Produced high-performing static and dynamic banners, including DDC campaigns. Balanced brand adherence with creative innovation under tight deadlines.
Senior Product Designer at MOHARA
December 31, 2024 - July 15, 2025Led and designed for products and apps across multiple platforms and industries, including Rock My Wedding, Boardly, and Squirreled. Conducted stakeholder workshops and UX audits to align features with business needs. Created detailed, scalable design systems and prototypes in Figma. Facilitated product teardown sessions, usability reviews, and weekly client updates. Worked across cross-functional teams to drive product delivery and design scalability. Also took on engagement lead role managing timelines and communication for complex client accounts.
Freelance Designer at Self Employed
January 1, 2018 - PresentProvided branding and digital design solutions to a range of premium clients in architecture, luxury services, civic innovation, aesthetics, and AI startups. Projects included visual identity systems, websites, high-performing ad creatives, and digital toolkits.
Creative Director (Founding Team) at Yebo City AB
April 30, 2019 - July 15, 2025Co-developed a visionary pan-African civic platform combining functionalities of Upwork, LinkedIn, Facebook, and online marketplaces. Initially hired for prototyping and UI design; promoted to Creative Director and fourth founding team member. Led design and delivery of full product UI, brand identity, and investor pitch decks. Facilitated in-person creative workshops and investor strategy sessions in Sweden. Oversaw platform gamification, visual storytelling, UX strategy, and investor content. Built a design system for transforming civic engagement and digital empowerment. Experience highlighted agile, cross-cultural, visionary product design leadership.
Senior Digital Designer at 99CENTS
December 31, 2025 - July 15, 2025Delivered high-volume retail digital assets using Figma and proprietary systems. Automated banner production workflows using Figma Automations. Managed complex versioning, internal reviews, and multistage signoffs. Excelled in fast-paced, high-pressure environments requiring precision and multitasking.
Senior Visual Designer at CAPITEC
December 31, 2025 - July 15, 2025Designed campaign-driven digital advertising for key divisions including credit, mobile, and personal finance. Produced high-performing static and dynamic banners, including DDC campaigns. Balanced brand adherence with creative innovation under tight deadlines.
Senior Product Designer at MOHARA
December 31, 2024 - July 15, 2025Led and designed for products and apps across multiple platforms including Rock My Wedding, Boardly, and Squirreled. Conducted stakeholder workshops and UX audits to align features with business goals. Created detailed, scalable design systems and prototypes in Figma. Facilitated product teardown sessions, usability reviews, and weekly client updates. Worked across cross-functional teams to drive product delivery and design scalability. Took on an engagement lead role managing timelines and communications for complex accounts.
Freelance Designer at Self Employed
January 1, 2018 - PresentProvided branding and digital design solutions to premium clients in architecture, luxury services, civic innovation, aesthetics, and AI startups. Delivered projects ranging from visual identity systems and websites to high-performing ad creatives and digital toolkits.
Creative Director (Founding Team) at YEBOCITYAB
April 30, 2019 - July 15, 2025Co-developed Yebo City, a pioneering civic platform combining functionalities of Upwork, LinkedIn, and Facebook. Promoted from prototyping and UI design to Creative Director and founding team member. Led design and delivery of UI, brand identity, and pitch decks for investor presentations. Led in-person workshops and investor strategy sessions. Managed gamification concepts, visual storytelling, UX strategy, and investor content. Built design systems aimed at transforming civic engagement across African cities.
Senior Digital Designer at 99CENTS
December 31, 2025 - July 15, 2025Delivered high-volume retail digital assets using Figma and proprietary systems. Automated banner production workflows using Figma Automations. Managed complex versioning, internal reviews, and multistage signoffs. Excelled in fast-paced, high-pressure environments requiring precision and multitasking.
Senior Visual Designer at CAPITEC
December 31, 2025 - July 15, 2025Designed campaign-driven digital advertising for key divisions (credit, mobile, personal finance). Produced high-performing static and dynamic banners, including DDC campaigns. Balanced brand adherence with creative innovation under tight deadlines.
Senior Product Designer at MOHARA
December 31, 2024 - July 15, 2025Led and designed for products and apps for various platforms and industries, including Rock My Wedding, Boardly, and Squirreled. Conducted stakeholder workshops and UX audits to align features with business needs. Created detailed, scalable design systems and prototypes in Figma. Facilitated product teardown sessions, usability reviews, and weekly client updates. Worked across multiple cross-functional teams to drive product delivery and design scalability. Stepped into an engagement lead role to manage timelines and communication for complex client accounts.
Freelance Designer at Self Employed
January 1, 2018 - PresentProvided branding and digital design solutions to a range of premium clients across industries including architecture, luxury services, civic innovation, aesthetics, and AI startups. Projects ranged from visual identity systems and websites to high-performing ad creatives and digital toolkits.
Creative Director (Founding Team) at YEBOCITYAB
April 30, 2019 - July 15, 2025Recruited to co-develop Yebo City, a visionary platform combining multiple digital services. Initially hired for prototyping and UI design; promoted to Creative Director and 4th founding team member. Led the design and delivery of product UI, brand identity, and pitch decks for investors. Facilitated workshops and strategy sessions in Sweden. Oversaw platform gamification concepts, visual storytelling, UX strategy, and investor content. Built a design system for a product aimed at transforming civic engagement across African cities.
Senior Digital Designer at 99CENTS
December 31, 2025 - July 30, 2025Delivered high-volume retail digital assets using Figma and proprietary systems, automated banner production workflows using Figma Automations, managed complex versioning, internal reviews, and multistage signoffs, excelling in fast-paced, high-pressure environments requiring precision and multitasking.
Senior Visual Designer at CAPITEC
December 31, 2025 - July 30, 2025Designed campaign-driven digital advertising for key divisions (credit, mobile, personal finance), produced high-performing static and dynamic banners including DDC campaigns, and balanced brand adherence with creative innovation under tight deadlines.
Senior Product Designer at MOHARA
December 31, 2024 - July 30, 2025Led and designed for products and apps across platforms and industries such as Rock My Wedding, Boardly, and Squirreled. Conducted stakeholder workshops and UX audits, created detailed scalable design systems and prototypes in Figma, facilitated product teardowns and usability reviews, worked with cross-functional teams to drive product delivery, and managed complex client account communications.
Freelance Designer at Self Employed
January 1, 2018 - PresentProvided branding and digital design solutions to premium clients across architecture, luxury services, civic innovation, aesthetics, and AI startups. Delivered visual identity systems, websites, and high-performing ad creatives and digital toolkits.
Creative Director (Founding Team) at YEBOCITYAB
April 30, 2019 - July 30, 2025Co-developed the Yebo City platform, leading design and delivery of UI, brand identity, and pitch decks. Facilitated in-person creative workshops and investor strategy sessions in Sweden, oversaw gamification concepts, visual storytelling, UX strategy, and investor content. Built a design system targeted at transforming civic engagement across African cities.
Education
Bachelor of Arts at VEGA School of Branding
January 1, 2008 - December 31, 2008Higher National Certificate at Paris College of Art
January 1, 2016 - December 31, 2016Bachelor of Arts at VEGA SCHOOL OF BRANDING
January 1, 2008 - December 31, 2008Higher National Certificate at PARIS COLLEGE OF ART
January 1, 2016 - December 31, 2016Bachelor of Arts at Vega School of Branding
January 1, 2008 - December 31, 2008Higher National Certificate at Paris College of Art
January 1, 2016 - December 31, 2016Bachelor of Arts at VEGA School of Branding
January 1, 2008 - December 31, 2008Higher National Certificate at Paris College of Art
January 1, 2016 - December 31, 2016Bachelor of Arts at VEGA School of Branding
January 1, 2008 - December 31, 2008Higher National Certificate at Paris College of Art
January 1, 2016 - December 31, 2016Bachelor of Arts at Vega School of Branding
January 1, 2008 - December 31, 2008Higher National Certificate at Paris College of Art
January 1, 2016 - December 31, 2016Qualifications
Google UX Design Certificate
January 1, 2022 - December 31, 2022Upwork Skill Certification – Brand Identity Design
January 1, 2022 - December 31, 2022Google UX Design Certificate - Coursera
January 1, 2022 - December 31, 2022Upwork Skill Certification – Brand Identity Design
January 1, 2022 - December 31, 2022Google UX Design Certificate - Coursera
January 1, 2022 - December 31, 2022Upwork Skill Certification – Brand Identity Design
January 1, 2022 - December 31, 2022Google UX Design Certificate - Coursera
January 1, 2022 - December 31, 2022Upwork Skill Certification – Brand Identity Design
January 1, 2022 - December 31, 2022Google UX Design Certificate
January 1, 2022 - December 31, 2022Upwork Skill Certification – Brand Identity Design
January 1, 2022 - December 31, 2022Google UX Design Certificate
January 1, 2022 - December 31, 2022Upwork Skill Certification – Brand Identity Design
January 1, 2022 - December 31, 2022Industry Experience
Financial Services, Software & Internet, Professional Services, Retail, Other, Healthcare, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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