I am a passionate UX/UI and graphic designer with experience in creating engaging digital experiences and cohesive brand identities. My work spans interactive media design, front-end development, and 3D modeling, with a focus on usability, accessibility, and visual consistency. I have interned at various remote and local companies, collaborating closely with cross-functional teams to deliver effective digital solutions, branding, and promotional materials. I enjoy combining creativity with technical skills to produce immersive and user-centered designs.

Yi Ting Lai

I am a passionate UX/UI and graphic designer with experience in creating engaging digital experiences and cohesive brand identities. My work spans interactive media design, front-end development, and 3D modeling, with a focus on usability, accessibility, and visual consistency. I have interned at various remote and local companies, collaborating closely with cross-functional teams to deliver effective digital solutions, branding, and promotional materials. I enjoy combining creativity with technical skills to produce immersive and user-centered designs.

Available to hire

I am a passionate UX/UI and graphic designer with experience in creating engaging digital experiences and cohesive brand identities. My work spans interactive media design, front-end development, and 3D modeling, with a focus on usability, accessibility, and visual consistency.

I have interned at various remote and local companies, collaborating closely with cross-functional teams to deliver effective digital solutions, branding, and promotional materials. I enjoy combining creativity with technical skills to produce immersive and user-centered designs.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Advanced

Work Experience

Sales Coordinator at Alva Hotel By Royal, Hong Kong
July 1, 2023 - November 30, 2023
Spearheaded the design and development of a wedding brochure for the Events & Catering department, showcasing packages for Wedding Ceremony, Lunch, and Dinner events. Utilized strong design skills to create an aesthetically compelling brochure that highlighted the hotel’s offerings, focusing on brand alignment and visual appeal to attract wedding clients. Collaborated with the sales and marketing teams to ensure the brochure effectively communicated event services and catered to client needs.
E-Commerce and Digital Marketing Executive at Foodfairhk.Co, Hong Kong
February 1, 2021 - December 31, 2022
UI/UX Design: Developed intuitive wireframes for an e-commerce website, incorporating best practices in user interface (UI) and user experience (UX) to improve navigation, enhance customer engagement, and support conversion goals. Cross-functional Collaboration: Facilitated seamless communication with the development team, translating design concepts into technical requirements, ensuring alignment on project objectives, timelines, and quality standards. Digital Content Strategy: Managed and created targeted social media campaigns across multiple platforms, utilizing analytics and performance metrics to optimize content, increase brand visibility, and drive audience growth. Project Management: Oversaw content production schedules, coordinated with creative and technical teams, and maintained project timelines, demonstrating strong organizational skills and attention to detail.
Executive Lounge Agent at Courtyard by Marriott, Hong Kong
April 1, 2019 - November 30, 2020
Supply guests with directions and information regarding property amenities, services, and hours of operation, and local areas of interest and activities. Follow up with guests to ensure their requests or problems have been met to their satisfaction.
Graphic Designer Intern at Agora Connections
June 1, 2025 - August 11, 2025
Designed the company's professional logo and developed matching business card layouts to establish a strong visual identity. Created 5+ cohesive social media banners, increasing brand engagement by 25% across LinkedIn and Facebook, ensuring brand consistency across all digital platforms.
UX/UI Designer Intern at Agora Tutoring
June 1, 2025 - August 11, 2025
Redesigned the CMS user interface for logged-in users using Figma, including settings, password management, and account controls, enhancing usability, accessibility, and visual hierarchy. Developed the student showcase section for the landing page, ensuring consistent branding and responsive design across screen sizes. Applied a structured grid system and cohesive color palette to improve user experience and strengthen the platform’s visual identity.
UX/UI Designer Intern at Advantage Complete
February 1, 2025 - August 11, 2025
Implemented wireframes for the new homepage of the Advantage Complete website, focusing on intuitive navigation and user-centered layout. Collaborated closely with stakeholders to ensure visual and functional alignment with brand goals, enhancing overall user engagement. Applied UX design principles to create a responsive and scalable homepage structure, setting a strong foundation for further development.
Graphic Designer Intern at Historia Studios
March 1, 2025 - August 11, 2025
Implemented a comprehensive brand identity package, including primary and alternate logos optimized for multi-platform consistency. Developed personalized business card designs for two team members, aligning with brand visuals and professional tone. Created responsive banner logos for social media platforms including Facebook, X (Twitter), and LinkedIn to ensure cohesive digital branding.
Sales Coordinator at Events & Catering department, Alva Hotel By Royal Hong Kong
November 1, 2024 - August 11, 2025
Designed and developed a wedding brochure using Canva and Adobe Illustrator, showcasing ceremony, lunch, and dinner packages. Produced promotional flyers and visual materials aligned with brand aesthetics to support marketing initiatives. Collaborated cross-functionally with sales and marketing teams to ensure materials met design and strategic communication goals.
E-Commerce and Digital Marketing Executive at Foodfairhk.Co
November 1, 2023 - August 11, 2025
Created intuitive wireframes for the company’s e-commerce platform, resulting in a 15% increase in user retention and a 20% boost in checkout conversions over six months. Acted as a key liaison between design and development teams, ensuring 100% on-time delivery of UI features and enhancements across 3 major product releases. Launched targeted social media campaigns that grew total followers by 65% and increased engagement rates by 35% across Instagram and Facebook. Managed content and design timelines delivering over 50+ digital assets and maintaining a 98% deadline adherence rate.
UX/UI Designer at EDC Language Learning School
August 1, 2022 - August 11, 2025
Contributed to the brainstorming and creative direction of the community platform, collaborating with team members to enhance user engagement and accessibility. Assisted in user research and pre-production planning, gathering insights to inform design decisions. Applied UX principles to create a user-centered community platform.

Education

Ontario College Diploma at Fanshawe College, London, ON, Canada
January 1, 2024 - April 30, 2025
Bachelor of Business Administration at Northwood University
January 1, 2014 - December 31, 2017
Bachelor of Business Administration at Hotel Institute Montreux, Switzerland, Montreux
January 1, 2014 - December 31, 2017
Ontario College Diploma at Fanshawe College
January 11, 2030 - April 1, 2025
Bachelor of Business Administration at Northwood University Switzerland
January 11, 2030 - December 1, 2017
Bachelor of Business Administration in Hospitality at Hotel Institute Montreux
January 11, 2030 - December 1, 2017

Qualifications

Google UX Design Professional Certificate
January 1, 2022 - December 31, 2022
Mailchimp Essential Training
January 11, 2030 - May 1, 2025
WordPress Essential Training
January 11, 2030 - April 1, 2025
Google UX Design Professional Certificate
January 11, 2030 - March 1, 2022

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Non-Profit Organization, Software & Internet, Education