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Hi, I'm Cristina Malaspina, a passionate music and content strategist with over 12 years of experience working with leading tech and cultural brands like Google and Apple. I recently founded La Zic, a unique platform that merges music labels, education, and branding to support artist growth and innovation across Europe. I'm also an international DJ and producer, touring renowned venues globally, and deeply passionate about the intersection of technology and culture. With a rich background spanning marketing, artist development, and content creation, I combine sharp analytical skills with a love for music and youth culture trends. Whether I'm managing high-impact campaigns or performing live, I bring enthusiasm, creativity, and a global perspective to everything I do.…Hi, I'm Cristina Malaspina, a passionate music and content strategist with over 12 years of experience working with leading tech and cultural brands like Google and Apple. I recently founded La Zic, a unique platform that merges music labels, education, and branding to support artist growth and innovation across Europe. I'm also an international DJ and producer, touring renowned venues globally, and deeply passionate about the intersection of technology and culture. With a rich background spanning marketing, artist development, and content creation, I combine sharp analytical skills with a love for music and youth culture trends. Whether I'm managing high-impact campaigns or performing live, I bring enthusiasm, creativity, and a global perspective to everything I do.

Cristina Malaspina

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Hi, I'm Cristina Malaspina, a passionate music and content strategist with over 12 years of experience working with leading tech and cultural brands like Google and Apple. I recently founded La Zic, a unique platform that merges music labels, education, and branding to support artist growth and innovation across Europe. I'm also an international DJ and producer, touring renowned venues globally, and deeply passionate about the intersection of technology and culture. With a rich background spanning marketing, artist development, and content creation, I combine sharp analytical skills with a love for music and youth culture trends. Whether I'm managing high-impact campaigns or performing live, I bring enthusiasm, creativity, and a global perspective to everything I do.…Hi, I'm Cristina Malaspina, a passionate music and content strategist with over 12 years of experience working with leading tech and cultural brands like Google and Apple. I recently founded La Zic, a unique platform that merges music labels, education, and branding to support artist growth and innovation across Europe. I'm also an international DJ and producer, touring renowned venues globally, and deeply passionate about the intersection of technology and culture. With a rich background spanning marketing, artist development, and content creation, I combine sharp analytical skills with a love for music and youth culture trends. Whether I'm managing high-impact campaigns or performing live, I bring enthusiasm, creativity, and a global perspective to everything I do.

Available to hire

Hi, I’m Cristina Malaspina, a passionate music and content strategist with over 12 years of experience working with leading tech and cultural brands like Google and Apple. I recently founded La Zic, a unique platform that merges music labels, education, and branding to support artist growth and innovation across Europe. I’m also an international DJ and producer, touring renowned venues globally, and deeply passionate about the intersection of technology and culture.

With a rich background spanning marketing, artist development, and content creation, I combine sharp analytical skills with a love for music and youth culture trends. Whether I’m managing high-impact campaigns or performing live, I bring enthusiasm, creativity, and a global perspective to everything I do.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

Greek, Modern

Advanced

French

Intermediate

Serbian

Beginner

Work Experience

Founder & Head of Strategy & Creative at La Zic Ltd

June 1, 2023 - June 4, 2024

Launched La Zic, a multifaceted music platform encompassing a record label, artist development programs, and a marketing academy for DJs. Led development of an annual calendar of culturally resonant events and digital content activations across Europe, including youth-focused showcases at Off Sonar and Milan Design Week. Built strategic partnerships with Pioneer DJ, Trackstack, and MDLBEAST to amplify reach and innovation. Analyzed DJ/student performance data post-workshops to refine content delivery and boost engagement, achieving 40% increase in artist bookings and label signings. Oversaw La Zic’s digital strategy across short-form video and social platforms, identifying trends and optimizing artist presence on emerging platforms including YouTube Shorts.

Product Marketing Manager, Brand & Reputation at Google Italy S.r.l.

April 1, 2019 - May 31, 2023

Led national initiatives like "Be Internet Awesome" and "Grow with Google," impacting over 1.2 million individuals in Italy. Managed a $3.4M budget, overseeing media buying, creative production, influencer marketing, and social media amplification. Shaped and scaled national content campaigns, including creator and youth education segments. Partnered cross-functionally with product, policy, and media teams to develop digital-first educational content experiences. Created and launched transmedia projects like “Space Shelter” across multiple European markets, demonstrating a deep understanding of localization and pan-European content strategy.

Product Marketing Manager, Retail, Nest at Google UK Ltd

September 1, 2014 - March 31, 2019

Managed pan-European marketing campaigns with $1.2 million budget across 15 countries, balancing centralized vision with local execution. Oversaw influencer-led campaigns including the award-winning “L’imbruttito in casa,” exemplifying deep resonance with youth and cultural niches.

EMEIA POS Operations Quality Executive at Apple Europe Ltd

October 1, 2013 - August 31, 2014

Led international content licensing and partnerships at one of Italy’s leading indie labels. Represented the brand at MIDEM, ADE, and Popkomm; built global relationships with artists, publishers, and sync platforms. Oversaw rights, licensing, and distribution strategies to support artist exposure and monetization.

International Department Business Affairs Executive at Curci Music Publishing / Carosello Records S.r.l.

September 1, 2009 - August 31, 2012

Managed global publishing activities, including licensing, marketing, and promotion. Represented the company at major music industry events like MIDEM, Popkomm, and ADE.