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Hi, I’m Luis Curiel, a Senior Graphic Designer and Brand Guardian based in Auckland, New Zealand. With a strong focus on digital art direction and creative leadership, I thrive on turning ideas into bold, effective visual communications. I enjoy collaborating closely with teams, managing projects, and mentoring creatives to deliver high-quality brand campaigns that resonate with audiences. I’m passionate about brand stewardship, integrated in-store marketing, and using digital innovation to create impactful campaigns. Always eager to push the boundaries, I happily embrace new tools and technologies, including AI-driven workflow optimizations. When not designing, you can find me exploring music, travel, or the latest films.…Hi, I’m Luis Curiel, a Senior Graphic Designer and Brand Guardian based in Auckland, New Zealand. With a strong focus on digital art direction and creative leadership, I thrive on turning ideas into bold, effective visual communications. I enjoy collaborating closely with teams, managing projects, and mentoring creatives to deliver high-quality brand campaigns that resonate with audiences. I’m passionate about brand stewardship, integrated in-store marketing, and using digital innovation to create impactful campaigns. Always eager to push the boundaries, I happily embrace new tools and technologies, including AI-driven workflow optimizations. When not designing, you can find me exploring music, travel, or the latest films.

Luis Curiel

Graphic Designer, Art Director, Creative Director, +2

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Hi, I’m Luis Curiel, a Senior Graphic Designer and Brand Guardian based in Auckland, New Zealand. With a strong focus on digital art direction and creative leadership, I thrive on turning ideas into bold, effective visual communications. I enjoy collaborating closely with teams, managing projects, and mentoring creatives to deliver high-quality brand campaigns that resonate with audiences. I’m passionate about brand stewardship, integrated in-store marketing, and using digital innovation to create impactful campaigns. Always eager to push the boundaries, I happily embrace new tools and technologies, including AI-driven workflow optimizations. When not designing, you can find me exploring music, travel, or the latest films.…Hi, I’m Luis Curiel, a Senior Graphic Designer and Brand Guardian based in Auckland, New Zealand. With a strong focus on digital art direction and creative leadership, I thrive on turning ideas into bold, effective visual communications. I enjoy collaborating closely with teams, managing projects, and mentoring creatives to deliver high-quality brand campaigns that resonate with audiences. I’m passionate about brand stewardship, integrated in-store marketing, and using digital innovation to create impactful campaigns. Always eager to push the boundaries, I happily embrace new tools and technologies, including AI-driven workflow optimizations. When not designing, you can find me exploring music, travel, or the latest films.

Available to hire

Hi, I’m Luis Curiel, a Senior Graphic Designer and Brand Guardian based in Auckland, New Zealand. With a strong focus on digital art direction and creative leadership, I thrive on turning ideas into bold, effective visual communications. I enjoy collaborating closely with teams, managing projects, and mentoring creatives to deliver high-quality brand campaigns that resonate with audiences.

I’m passionate about brand stewardship, integrated in-store marketing, and using digital innovation to create impactful campaigns. Always eager to push the boundaries, I happily embrace new tools and technologies, including AI-driven workflow optimizations. When not designing, you can find me exploring music, travel, or the latest films.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Senior Graphic Designer at M+C SAATCHI GROUP AUNZ, Auckland

May 1, 2019 - June 14, 2024

Led conceptualisation, design, and quality control of brand communications and guardianship for Woolworths New Zealand. Managed production of diverse assets including in-store POS materials, out-of-home media, digital content, social media, and TV advertising. Acted as primary NZ contact for Everyday Rewards and Woolworths NZ brand design system. Mentored creative teams and managed projects with contractors and partner agencies. Introduced AI-driven workflow optimisations, strengthened brand affinity through 'That Fresh Food Feeling' platform, and led digital-first campaign executions.

Freelance Senior Graphic Designer and Marketing Coordinator at LUIS CURIEL T/A WOLF & BLACK LIMITED, Auckland

March 1, 2016 - June 14, 2024

Conceptualised and art directed monthly limited-time product campaigns for Texas Chicken NZ, including print and digital POS and social media content. Served as Marketing Specialist and Designer for Aquafit New Zealand, redefining brand visual identity across web, e-commerce, social media, B2B communications, catalogues, and print materials.

Senior Graphic Designer at MAGNUM ADVERTISING AND DESIGN, Auckland

July 1, 2015 - March 1, 2016

Designed brand communications and print/digital marketing collateral for Continental Cars NZ brands and tech companies like Microsoft, HP, and Intel. Conceptualised and designed newsletters for McLaren NZ achieving 73% user engagement.

Senior Graphic Designer/Studio Manager at AM:PM MARKETING, Auckland

June 1, 2014 - July 1, 2015

Managed quoting and delivered bespoke graphic solutions within various budgets. Directed photoshoots, acted as brand guardian for Total Beauty Supplies ensuring brand consistency, and mentored a team of designers boosting productivity and creative output.

Graphic Designer at 7 GROUP ADVERTISING, Auckland

September 1, 2011 - May 1, 2014

Designed campaigns and marketing collateral for clients including Plumbing World, Wintec, and Babich Wines. Conceptualised and created pitch materials for Auckland 2017 World Masters Games including visual identity, merchandise, apparel, collateral, and documentation contributing to promotion.

Graphic Designer at ALL WORLDSHOPS/GOLDEN FERN LTD, Auckland

April 1, 2010 - August 1, 2011

Created illustrations and packaging for NZ-made products and designed digital advertising, websites, and landing pages targeting international markets including China, Korea, Japan, Vietnam, Indonesia, Canada, Australia, France, Germany, and Spain. Developed promotional assets that helped exceed sales targets by 20%.

Graphic Designer at REDBOWMEDIA LTD, Auckland

October 1, 2008 - March 1, 2010

Handled editorial design and production of 33 magazine issues annually, including consumer titles, trade publications, cookbooks, and newsletters, ensuring consistent quality and timely delivery.

Graphic Designer/Team Leader at BRANDS&PEOPLE, Monterrey

August 1, 2006 - May 1, 2008

Led nationwide campaign development for FIAT Panda, boosting brand visibility and customer engagement. Promoted to Team Leader managing two designers. Designed standout packaging for Basanti Tea Infusions, featured in a design showcase.