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Hi, I’m Fernanda Palma, a multidisciplinary professional passionate about storytelling, content creation, and marketing. I'm a bestselling author and have spent years crafting engaging content and leading digital marketing campaigns for tourism, lifestyle, and personal development brands worldwide. I’m skilled in weaving authentic stories that connect deeply with audiences and drive engagement. Based in Australia, I collaborate with teams across the globe to boost brand visibility and conversions through social media, SEO, and email marketing strategies. I also enjoy consulting for first-time authors, solo travelers, and wellness-focused female communities, bringing a genuine and creative approach to all my projects.…Hi, I’m Fernanda Palma, a multidisciplinary professional passionate about storytelling, content creation, and marketing. I'm a bestselling author and have spent years crafting engaging content and leading digital marketing campaigns for tourism, lifestyle, and personal development brands worldwide. I’m skilled in weaving authentic stories that connect deeply with audiences and drive engagement. Based in Australia, I collaborate with teams across the globe to boost brand visibility and conversions through social media, SEO, and email marketing strategies. I also enjoy consulting for first-time authors, solo travelers, and wellness-focused female communities, bringing a genuine and creative approach to all my projects.

Fernanda Palma

Content Creator, Copywriter, Graphic Designer, +2

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Hi, I’m Fernanda Palma, a multidisciplinary professional passionate about storytelling, content creation, and marketing. I'm a bestselling author and have spent years crafting engaging content and leading digital marketing campaigns for tourism, lifestyle, and personal development brands worldwide. I’m skilled in weaving authentic stories that connect deeply with audiences and drive engagement. Based in Australia, I collaborate with teams across the globe to boost brand visibility and conversions through social media, SEO, and email marketing strategies. I also enjoy consulting for first-time authors, solo travelers, and wellness-focused female communities, bringing a genuine and creative approach to all my projects.…Hi, I’m Fernanda Palma, a multidisciplinary professional passionate about storytelling, content creation, and marketing. I'm a bestselling author and have spent years crafting engaging content and leading digital marketing campaigns for tourism, lifestyle, and personal development brands worldwide. I’m skilled in weaving authentic stories that connect deeply with audiences and drive engagement. Based in Australia, I collaborate with teams across the globe to boost brand visibility and conversions through social media, SEO, and email marketing strategies. I also enjoy consulting for first-time authors, solo travelers, and wellness-focused female communities, bringing a genuine and creative approach to all my projects.

Available to hire

Hi, I’m Fernanda Palma, a multidisciplinary professional passionate about storytelling, content creation, and marketing. I’m a bestselling author and have spent years crafting engaging content and leading digital marketing campaigns for tourism, lifestyle, and personal development brands worldwide. I’m skilled in weaving authentic stories that connect deeply with audiences and drive engagement.

Based in Australia, I collaborate with teams across the globe to boost brand visibility and conversions through social media, SEO, and email marketing strategies. I also enjoy consulting for first-time authors, solo travelers, and wellness-focused female communities, bringing a genuine and creative approach to all my projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Digital Marketing Assistant at Southport Printing Co.

January 1, 2025 - June 24, 2024

Maintain and update website content, write and publish weekly SEO-optimized blog posts, manage and grow customer database, design and send weekly email marketing campaigns using Mailchimp, plan and post weekly social media content aligned with email and blog topics, and collaborate with internal teams to ensure consistency and improve engagement.

Freelance Digital Marketing Analyst at Sole Trader

January 1, 2017 - June 24, 2024

Craft compelling storytelling narratives and copywriting for social media and travel articles, design graphics with Illustrator, Photoshop, Canva, and Lightroom, create engaging Instagram and Facebook content, manage Google Ads and Google Business profiles, and devise digital marketing strategies to grow business presence and engagement.

Online Sales Officer at Sole Trader

January 1, 2019 - June 24, 2024

Handled online sales and promotion of international travel packages across Amazon, Morocco, and Thailand; managed social media marketing on platforms including WhatsApp, Instagram, and Facebook; engaged in client communication and lead conversion; provided customized travel consulting; negotiated contracts; managed affiliate sales and commissions; provided customer support; analyzed sales performance and coordinated multi-channel marketing with global partners.

Retail Sales & Marketing Specialist at AGringa

January 1, 2023 - December 31, 2025

Created content for social media, newsletters, websites, and promotional materials; executed in-store marketing campaigns and merchandising; wrote product copy aligned with brand voice; drafted sales quotes and personalized recommendations; integrated multichannel marketing strategies; managed transaction support and customer service communication; planned visual displays; developed strategic content plans with engagement analysis; created EDMs and brand storytelling; and used data-driven techniques to improve marketing.

Digital Marketing Analyst at Shiny Storm Crystals

January 1, 2023 - December 31, 2024

Implemented social media strategy and content creation for Instagram, Facebook, reels, stories, and guides. Managed performance marketing with Google and Meta Ads, copywriting for promotional materials both in-store and online, graphic design support using Adobe and Canva tools. Managed website and e-commerce platforms (Shopify and PageFly), updated SEO-driven content, optimized audience growth and engagement, executed paid social campaigns, collaborated cross-functionally, and analyzed data for budget allocation and ROI improvement.

Digital Marketing Supervisor at Sepha Cosmetics

January 1, 2013 - December 31, 2015

Led social media strategy and content creation, performance marketing including Google Ads and Meta Ads, copywriting for promotional materials, graphic design using Adobe and Canva, website and e-commerce management, SEO content updates, audience growth strategies, paid campaign planning and execution, cross-functional collaboration, and data analysis for ad performance and ROI.