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Hi, I'm Esha Arif, a passionate graphic and brand designer based in the UAE. I specialize in creating unique and emotional visual identities, from logos to full brand systems. I love turning abstract ideas into clear, engaging visuals that resonate with audiences across print, digital, and social media platforms. My goal is always to help businesses tell their stories through thoughtful and strategic design. I have experience working both as a freelance designer and within corporate settings, collaborating closely with marketing teams and clients to align creative output with brand goals. Whether it's developing scalable social media design systems or leading full rebranding projects, I’m dedicated to delivering clean, impactful, and user-centered visuals that elevate brand presence and engagement.…Hi, I'm Esha Arif, a passionate graphic and brand designer based in the UAE. I specialize in creating unique and emotional visual identities, from logos to full brand systems. I love turning abstract ideas into clear, engaging visuals that resonate with audiences across print, digital, and social media platforms. My goal is always to help businesses tell their stories through thoughtful and strategic design. I have experience working both as a freelance designer and within corporate settings, collaborating closely with marketing teams and clients to align creative output with brand goals. Whether it's developing scalable social media design systems or leading full rebranding projects, I’m dedicated to delivering clean, impactful, and user-centered visuals that elevate brand presence and engagement.

Esha Arif

Graphic Designer, Brand Designer, Art Director, +5

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Hi, I'm Esha Arif, a passionate graphic and brand designer based in the UAE. I specialize in creating unique and emotional visual identities, from logos to full brand systems. I love turning abstract ideas into clear, engaging visuals that resonate with audiences across print, digital, and social media platforms. My goal is always to help businesses tell their stories through thoughtful and strategic design. I have experience working both as a freelance designer and within corporate settings, collaborating closely with marketing teams and clients to align creative output with brand goals. Whether it's developing scalable social media design systems or leading full rebranding projects, I’m dedicated to delivering clean, impactful, and user-centered visuals that elevate brand presence and engagement.…Hi, I'm Esha Arif, a passionate graphic and brand designer based in the UAE. I specialize in creating unique and emotional visual identities, from logos to full brand systems. I love turning abstract ideas into clear, engaging visuals that resonate with audiences across print, digital, and social media platforms. My goal is always to help businesses tell their stories through thoughtful and strategic design. I have experience working both as a freelance designer and within corporate settings, collaborating closely with marketing teams and clients to align creative output with brand goals. Whether it's developing scalable social media design systems or leading full rebranding projects, I’m dedicated to delivering clean, impactful, and user-centered visuals that elevate brand presence and engagement.

Available to hire

Hi, I’m Esha Arif, a passionate graphic and brand designer based in the UAE. I specialize in creating unique and emotional visual identities, from logos to full brand systems. I love turning abstract ideas into clear, engaging visuals that resonate with audiences across print, digital, and social media platforms. My goal is always to help businesses tell their stories through thoughtful and strategic design.

I have experience working both as a freelance designer and within corporate settings, collaborating closely with marketing teams and clients to align creative output with brand goals. Whether it’s developing scalable social media design systems or leading full rebranding projects, I’m dedicated to delivering clean, impactful, and user-centered visuals that elevate brand presence and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Advanced

Urdu

Fluent

Hindi

Intermediate

Work Experience

Graphic Designer at BPO WIZARD

September 1, 2024 - June 8, 2024

Led a comprehensive rebranding initiative, redesigning the company’s visual identity including logo, color palette, and typography, and creating cohesive digital assets such as icons, banners, and pitch decks to modernize market presence. Initiated cross-functional collaboration with marketing and leadership teams to align brand strategy with business goals, ensuring consistency across all touchpoints. Elevated audience engagement by over 40% through scalable social media design systems and data-driven creative content, strengthening brand recognition and retention. Acted as both designer and strategist, developing and executing a unified brand vision that positioned BPO Wizard as an industry leader.

Freelance Graphic & Brand Designer at Self-Employed

June 1, 2020 - June 8, 2024

Transformed brands for clients by developing unique visual identities including logos, style guides, and marketing collateral, enhancing market positioning. Consulted on brand strategy to increase client engagement, visibility, and conversion rates. Produced high-impact social media content boosting follower growth by over 30% for multiple clients through tailored, scalable design systems. Streamlined brand consistency across digital and print media, ensuring cohesive storytelling for startups and established businesses.

Brand & Visual Designer at Brand Owner

June 1, 2020 - June 8, 2024

Built visual identities that incorporate client stories and personal narratives into emotional branding. Increased engagement by 30% and web traffic by 25% through clean, on-brand social visuals. Collaborated closely with founders and marketers to transform brand goals into compelling visuals.

Creative Designer & Administrative Associate at Grace Computer

May 1, 2022 - September 30, 2023

Designed all promotional materials to enhance brand visibility in the local market. Streamlined administrative processes and supported HR-related branding communications. Created visuals for internal use which supported seasonal events and increased footfall by 15%.

Graphic Designer at BPO WIZARD

September 1, 2024 - June 5, 2024

Led a comprehensive rebranding initiative, redesigning the company’s visual identity including logo, color palette, and typography, and creating cohesive digital assets such as icons, banners, and pitch decks to modernize its market presence. Initiated cross-functional collaboration with marketing and leadership teams to align brand strategy with business objectives, ensuring consistency across all touchpoints. Elevated audience engagement by over 40% through scalable social media design systems and data-driven creative content, strengthening brand recognition and retention. Acted as both designer and strategist, developing and executing a unified brand vision that positioned BPO Wizard as a leader in its industry.

Freelance Graphic & Brand Designer at Self-Employed

June 1, 2020 - June 5, 2024

Transformed brands for clients by developing unique visual identities, including logos, style guides, and marketing collateral, driving stronger market positioning. Consulted on brand strategy, aligning design with business goals to increase client engagement, visibility, and conversion rates. Produced high-impact social media content that boosted follower growth by over 30% for multiple clients through tailored, scalable design systems. Streamlined brand consistency across digital and print media, ensuring cohesive storytelling for startups and established businesses alike.

Brand & Visual Designer at Brand Owner

June 1, 2020 - June 5, 2024

Built visual identities reflecting client stories by fusing personal narratives into emotional branding. Increased engagement by 30% and web traffic by 25% through clean, on-brand social visuals. Worked closely with founders and marketers to transform brand goals into compelling visuals.

Creative Designer & Administrative Associate at Grace Computer

May 1, 2022 - September 30, 2023

Designed all promotional materials, enhancing brand visibility in the local market. Streamlined admin processes and assisted in HR-related branding communications. Designed visuals for internal use, supporting seasonal events and increasing footfall by 15%.

Graphic Designer at BPO WIZARD

September 1, 2024 - June 6, 2024

Led a comprehensive rebranding initiative, redesigning the company’s visual identity including logo, color palette, and typography, along with creating cohesive digital assets such as icons, banners, and pitch decks to modernize its market presence. Initiated cross-functional collaboration with marketing and leadership teams to align brand strategy with business objectives, ensuring consistency across all touchpoints. Elevated audience engagement by over 40% through scalable social media design systems and data-driven creative content, strengthening brand recognition and retention. Acted as both designer and strategist to develop and execute a unified brand vision that positioned BPO Wizard as an industry leader.

Freelance Graphic & Brand Designer at Self-Employed

June 1, 2020 - June 6, 2024

Transformed brands for clients by developing unique visual identities, including logos, style guides, and marketing collateral to drive stronger market positioning. Consulted on brand strategy by aligning design with business goals to increase client engagement, visibility, and conversion rates. Produced high-impact social media content, boosting follower growth by over 30% for multiple clients through tailored and scalable design systems. Streamlined brand consistency across digital and print media, ensuring cohesive storytelling for startups and established businesses alike.

Brand & Visual Designer at Brand Owner

June 1, 2020 - June 6, 2024

Built visual identities reflecting client stories by fusing personal narratives into emotional branding. Increased engagement by 30% and web traffic by 25% through clean, on-brand social visuals. Collaborated closely with founders and marketers to transform brand goals into compelling visuals.

Creative Designer & Administrative Associate at Grace Computer

May 1, 2022 - September 30, 2023

Designed all promotional materials to enhance brand visibility in the local market. Streamlined administrative processes and assisted in HR-related branding communications. Created visuals for internal use to support seasonal events, increasing footfall by 15%.

Graphic Designer at BPO WIZARD

September 1, 2024 - June 1, 2024

Led a comprehensive rebranding initiative, redesigning the company’s visual identity (logo, color palette, typography) and creating cohesive digital assets (icons, banners, pitch decks) to modernize its market presence. Initiated a cross-functional collaboration with marketing and leadership teams to align brand strategy with business objectives, ensuring consistency across all touchpoints. Elevated audience engagement by 40%+ through scalable social media design systems and data-driven creative content, strengthening brand recognition and retention. Acted as both designer and strategist, developing and executing a unified brand vision that positioned BPO Wizard as a leader in its industry.

Freelance Graphic & Brand Designer at Self-Employed

June 1, 2020 - June 1, 2024

Transformed brands for clients by developing unique visual identities, including logos, style guides, and marketing collateral, driving stronger market positioning. Consulted on brand strategy, aligning design with business goals to increase client engagement, visibility, and conversion rates. Produced high-impact social media content that boosted follower growth by 30%+ for multiple clients through tailored, scalable design systems. Streamlined brand consistency across digital and print media, ensuring cohesive storytelling for startups and established businesses alike.

Brand & Visual Designer at Brand Owner

June 1, 2020 - June 1, 2024

Built visual identities that reflect client stories-fusing personal narratives into emotional branding. Increased engagement by 30% and web traffic by 25% through clean, on-brand social visuals. Worked closely with founders and marketers to transform brand goals into compelling visuals.

Creative Designer & Administrative Associate at Grace Computer

May 1, 2022 - September 1, 2023