Available to hire
Hi, I’m Samirul Shaikh, a marketing professional specializing in campaign optimization and marketing automation. I enjoy planning and executing integrated marketing campaigns, leveraging CRM and automation tools like HubSpot and Salesforce, and using data analytics to improve campaign performance. With experience managing both digital and print channels, I focus on delivering cohesive communications and strategic storytelling that resonate with audiences.
I have a passion for creating data-driven marketing strategies that increase engagement and conversions. Whether it’s developing dashboards for real-time tracking or optimizing SEO frameworks, I thrive on bringing insights to life and coaching teams toward success. I’m excited to continue growing in the marketing field and contributing to impactful projects.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Manager Fundraising & Digital Media at North York Muslim Association (NYMA)
April 1, 2025 - PresentDirected full-cycle campaigns by segmenting CRM audiences and deploying LaunchGood, Brevo, and WhatsApp API automation, enhancing reach by 27% and raising participation through cohesive communications and strategic storytelling. Developed and launched dashboards using Tableau to visualize donation metrics, streamline stakeholder briefings, and support tactical pivots; applied real-time trend tracking to boost monthly conversions while coaching teams on actions.
Manager Fundraising & Digital Media at North York Muslim Association (NYMA)
April 1, 2025 - PresentGenerated revenue growth by orchestrating a cross-platform initiative integrating LaunchGood, Brevo automation, WhatsApp broadcasting, and segmentation insights amplifying donor reach and campaign resonance by 63.7%. Enhanced personalized engagement via email journeys with a 54.1% open rate and 4.64% CTR using A/B multivariate testing, subject line optimization, digital content blocks, and CTA heatmaps, strengthening audience connection.
Manager Fundraising & Digital Media at North York Muslim Association (NYMA)
April 1, 2025 - PresentGenerated revenue growth by orchestrating a cross-platform initiative integrating LaunchGood, Brevo automation, WhatsApp broadcasting, and segmentation insights amplifying donor reach and campaign resonance by 63.7%. Enhanced personalized engagement via email journeys with a 54.1% open rate and 4.64% CTR using A/B multivariate testing, subject line optimization, digital content blocks, and CTA heatmaps, strengthening audience connection.
Manager Fundraising & Digital Media at North York Muslim Association (NYMA)
April 1, 2025 - PresentGenerated revenue growth by orchestrating a cross-platform initiative integrating LaunchGood, Brevo automation, WhatsApp broadcasting, and segmentation insights amplifying donor reach and campaign resonance by 63.7%. Enhanced personalized engagement via email journeys with a 54.1% open rate and 4.64% CTR using A/B multivariate testing, subject line optimization, digital content blocks, and CTA heatmaps, strengthening audience connection.
Manager Fundraising & Digital Media at North York Muslim Association (NYMA)
April 1, 2025 - June 5, 2024Directed a campaign across WhatsApp, Brevo, and LaunchGood, raising $31.6K+ in 4 weeks by leading content design, analytics, and segmentation, while coordinating cross-functional teams for media capture and donor communication. Designed lifecycle email automation in Brevo using customer segmentation, A/B tested subject lines, and visual heatmap CTAs, increasing open rates by 54.1% and CTR to 4.64% across a segmented list of 3.5K+ donors.
Social Media Coordinator at BeaverTails via (Connektd)
March 31, 2025 - July 31, 2025Scheduled and automated over 150 monthly posts via Buffer and Hootsuite; tracked KPIs to improve click-through and increase follower base. Presented visualized analytics weekly to inform editorial teams and guide adjustments. Interpreted A/B test data using Adobe Analytics and Google Optimize; guided content teams in applying best-performing formats, elevating retention rates by 12% and facilitating smoother planning meetings through dashboards.
Coordinator Fundraising & Digital Media at North York Muslim Association (NYMA)
March 31, 2025 - July 31, 2025Directed full-cycle campaigns by segmenting CRM audiences and deploying LaunchGood, Brevo, and WhatsApp API automation, enhancing reach by 27% and raising participation using cohesive communications and strategic storytelling. Developed and launched dashboards to visualize donation metrics and support tactical pivots; coached teams on actions informed by real-time trend tracking.
Social Media Coordinator at BeaverTails via (Connektd)
March 31, 2025 - July 9, 2025Executed an omnichannel storytelling strategy generating 229K+ views and 52.4K+ reach, increasing user interaction by 88.6% and click-throughs by 104.8% by aligning brand voice with visual content through cross-functional collaboration. Raised Facebook video retention by 112.6% and boosted algorithm visibility by 30% using seasonal A/B tested content hooks, optimized sequencing, and trending narratives, improving engagement depth, platform reach, and interaction.
Coordinator Fundraising & Digital Media at North York Muslim Association (NYMA)
March 31, 2025 - July 9, 2025Generated revenue growth by orchestrating a cross-platform initiative integrating LaunchGood, Brevo automation, WhatsApp broadcasting, and segmentation insights amplifying donor reach and campaign resonance by 63.7%. Enhanced personalized engagement via email journeys with a 54.1% open rate and 4.64% CTR using A/B multivariate testing, subject line optimization, digital content blocks, and CTA heatmaps, strengthening audience connection.
Social Media Coordinator at BeaverTails via (Connektd)
March 31, 2025 - July 9, 2025Executed an omnichannel storytelling strategy generating 229K+ views and 52.4K+ reach, increasing user interaction by 88.6% and click-throughs by 104.8% by aligning brand voice with visual content through cross-functional collaboration. Raised Facebook video retention by 112.6% and boosted algorithm visibility by 30% using seasonal A/B tested content hooks, optimized sequencing, and trending narratives, improving engagement depth, platform reach, and interaction.
Coordinator Fundraising & Digital Media at North York Muslim Association (NYMA)
March 31, 2025 - July 9, 2025Managed digital campaigns and fundraising efforts supporting community initiatives; contributed to campaign analytics and segmentation that improved effectiveness and donor participation.
Social Media Coordinator at BeaverTails via (Connektd)
March 31, 2025 - July 9, 2025Executed an omnichannel storytelling strategy generating 229K+ views and 52.4K+ reach, increasing user interaction by 88.6% and click-throughs by 104.8% by aligning brand voice with visual content through cross-functional collaboration. Raised Facebook video retention by 112.6% and boosted algorithm visibility by 30% using seasonal A/B tested content hooks, optimized sequencing, and trending narratives, improving engagement depth, platform reach, and interaction.
Coordinator Fundraising & Digital Media at North York Muslim Association (NYMA)
March 31, 2025 - July 9, 2025Generated revenue growth by orchestrating a cross-platform initiative integrating LaunchGood, Brevo automation, WhatsApp broadcasting, and segmentation insights amplifying donor reach and campaign resonance by 63.7%. Enhanced personalized engagement via email journeys with a 54.1% open rate and 4.64% CTR using A/B multivariate testing, subject line optimization, digital content blocks, and CTA heatmaps, strengthening audience connection.
Social Media Coordinator at BeaverTails via (Connektd)
October 1, 2024 - March 31, 2025Produced cross-platform video content with 229K+ views and 52.4K+ organic reach, boosting engagement by 88.6% through social storytelling, trending Reels, and creative ideation sessions with in-store team and branding stakeholders. Analyzed Instagram and Facebook performance metrics to refine visual hooks and caption testing, achieving 112.6% lift in 3-second view rate and 30% higher visibility in Facebook’s algorithmic distribution by optimizing post timing.
Digital Marketing Manager at Project Management Volunteers (PMV)
August 1, 2024 - PresentDirected A/B tested email campaigns via Mailchimp, creating segmentation strategies that respected GDPR guidelines while elevating engagement by 24%. Collaborated with analysts to ensure measurable outcomes and accurate reporting. Refined search engine strategies by auditing behavioral data in Google Analytics and adjusting SEO frameworks; executed targeted keyword adjustments and UX optimizations that increased page rankings by 25% and organic discovery.
Digital Marketing Manager at Project Management Volunteers (PMV)
August 1, 2024 - PresentAchieved a 43.5% open rate by implementing GDPR-compliant A/B testing, Mailchimp segmentation, and responsive email design, delivering data-driven experiences tailored to nonprofit audiences and improving audience retention. Increased SEO-driven sessions by 22% through GA4 insights, WordPress audits, UX enhancements, keyword clustering, and metadata refinement, producing steady monthly improvements in ranking, engagement, and indexed visibility.
Digital Marketing Manager at Project Management Volunteers (PMV)
August 1, 2024 - PresentAchieved a 43.5% open rate by implementing GDPR-compliant A/B testing, Mailchimp segmentation, and responsive email design, delivering data-driven experiences tailored to nonprofit audiences and improving audience retention. Increased SEO-driven sessions by 22% through GA4 insights, WordPress audits, UX enhancements, keyword clustering, and metadata refinement, producing steady monthly improvements in ranking, engagement, and indexed visibility.
Digital Marketing Manager at Project Management Volunteers (PMV)
August 1, 2024 - PresentAchieved a 43.5% open rate by implementing GDPR-compliant A/B testing, Mailchimp segmentation, and responsive email design, delivering data-driven experiences tailored to nonprofit audiences and improving audience retention. Increased SEO-driven sessions by 22% through GA4 insights, WordPress audits, UX enhancements, keyword clustering, and metadata refinement, producing steady monthly improvements in ranking, engagement, and indexed visibility.
Digital Marketing Manager at Project Management Volunteers (PMV)
August 1, 2024 - June 5, 2024Launched weekly Mailchimp campaigns using content segmentation, responsive design, and split testing, increasing open rates to 43.5% and maintaining CASL compliance across project managers, volunteers, and distribution lists. Collaborated with the developer team to audit GA4 events and optimize WordPress architecture through on-page SEO and keyword clustering, increasing organic visibility by 17% and session growth by 22% within a 60-day window.
Coordinator Fundraising & Digital Media at North York Muslim Association (NYMA)
March 1, 2024 - March 31, 2025Directed a campaign across WhatsApp, Brevo, and LaunchGood, raising $31.6K+ in 4 weeks by leading content design, analytics, and segmentation, while coordinating cross-functional teams for media capture and donor communication. Designed lifecycle email automation in Brevo using customer segmentation, A/B tested subject lines, and visual heatmap CTAs, increasing open rates by 54.1% and CTR to 4.64% across a segmented list of 3.5K+ donors.
Digital Marketing Consultant at Unica Mind
November 30, 2022 - July 31, 2025Orchestrated 25+ paid advertising campaigns using Google Ads Manager and Data Studio; interpreted trend shifts, delivered weekly reporting, and advised client teams on budget allocation strategies that increased ROAS by 1.5x. Conducted end-to-end 10 UX audits via Hotjar recordings and heatmaps, collaborating with developers to resolve friction points, reduce bounce rates, and extend average session duration through strategic content and UI restructuring.
Digital Marketing Consultant at Unica Mind
November 30, 2022 - July 9, 2025Achieved a 25% uplift in lead quality by deploying Google Ads campaigns using structured bidding, audience targeting, remarketing lists, and conversion tracking, enhancing SEM funnel precision and maximizing ad budget efficiency. Increased engagement by 20% and reduced bounce rate by 15% through custom WordPress builds optimized for mobile responsiveness, accessibility, page speed, and cohesive UI, improving user satisfaction and supporting brand trust.
Digital Marketing Consultant at Unica Mind
November 30, 2022 - July 9, 2025Achieved a 25% uplift in lead quality by deploying Google Ads campaigns using structured bidding, audience targeting, remarketing lists, and conversion tracking, enhancing SEM funnel precision and maximizing ad budget efficiency. Increased engagement by 20% and reduced bounce rate by 15% through custom WordPress builds optimized for mobile responsiveness, accessibility, page speed, and cohesive UI, improving user satisfaction and supporting brand trust.
Digital Marketing Consultant at Unica Mind
November 30, 2022 - July 9, 2025Achieved a 25% uplift in lead quality by deploying Google Ads campaigns using structured bidding, audience targeting, remarketing lists, and conversion tracking, enhancing SEM funnel precision and maximizing ad budget efficiency. Increased engagement by 20% and reduced bounce rate by 15% through custom WordPress builds optimized for mobile responsiveness, accessibility, page speed, and cohesive UI, improving user satisfaction and supporting brand trust.
Digital Marketing Consultant at Unica Mind
June 1, 2022 - November 30, 2022Boosted qualified leads by 25% by leading Google Ads strategy with keyword bid optimization, audience targeting, and responsive ad variants, while coordinating with internal marketing teams for real-time CTR and CPC improvement. Established mobile-first WordPress landing pages focusing on UX, branding, and accessibility compliance, reducing bounce rate by 15% and improving user engagement by 20% via scroll depth tracking and session heatmap insights.
Education
Post Graduate Certificate at York University – School of Continuing Studies, Toronto
January 1, 2023 - December 31, 2023Post Graduate Certificate at Sir Sandford Fleming College, Peterborough
January 1, 2022 - December 31, 2022Bachelor of Business Administration at Veer Narmad South Gujarat University, India
January 1, 2015 - December 31, 2019Post Graduate Certificate at York University – School of Continuing Studies
January 1, 2023 - December 31, 2023Post Graduate Certificate at Sir Sandford Fleming College
January 1, 2022 - December 31, 2022Bachelor of Business Administration at Veer Narmad South Gujarat University
January 1, 2019 - December 31, 2019Post Graduate Certificate at York University – School of Continuing Studies, Toronto
January 1, 2023 - December 31, 2023Post Graduate Certificate at Sir Sandford Fleming College, Peterborough
January 1, 2022 - December 31, 2022Bachelor of Business Administration at Veer Narmad South Gujarat University, India
January 1, 2019 - December 31, 2019Post Graduate Certificate at York University – School of Continuing Studies, Toronto
January 1, 2023 - December 31, 2023Post Graduate Certificate at Sir Sandford Fleming College, Peterborough
January 1, 2022 - December 31, 2022Bachelor of Business Administration at Veer Narmad South Gujarat University, India
January 1, 2019 - December 31, 2019Post Graduate Certificate at York University – School of Continuing Studies, Toronto
January 1, 2023 - December 31, 2023Post Graduate Certificate at Sir Sandford Fleming College, Peterborough
January 1, 2022 - December 31, 2022Bachelor of Business Administration at Veer Narmad South Gujarat University, India
January 1, 2019 - December 31, 2019Qualifications
HubSpot Inbound Marketing Certification
January 11, 2030 - July 9, 2025Marketing Tools: How to Leverage AI Tools to Transform Your Marketing
January 11, 2030 - July 9, 2025Amazon Ads Foundation Certification
January 11, 2030 - July 9, 2025Google Ads Search Certification
January 11, 2030 - July 9, 2025HubSpot Inbound Marketing Certification
January 11, 2030 - July 9, 2025Marketing Tools: How to Leverage AI Tools to Transform Your Marketing
January 11, 2030 - July 9, 2025Amazon Ads Foundation Certification
January 11, 2030 - July 9, 2025Google Ads Search Certification
January 11, 2030 - July 9, 2025HubSpot Inbound Marketing Certification
January 11, 2030 - July 31, 2025Marketing Tools: How to Leverage AI Tools to Transform Your Marketing
January 11, 2030 - July 31, 2025Amazon Ads Foundation Certification
January 11, 2030 - July 31, 2025Google Ads Search Certification
January 11, 2030 - July 31, 2025Industry Experience
Non-Profit Organization, Media & Entertainment, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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