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I'm Luke Michael Elwell, a senior web developer and eCommerce consultant with a passion for building headless website solutions and optimizing user experiences. With years of experience managing development teams and working across platforms like Shopify, WordPress, and Magento, I enjoy turning complex digital challenges into seamless, effective solutions. Beyond coding, I focus on growth marketing and conversion rate optimization, leveraging data analysis and design prototyping to help brands succeed online. I'm always eager to collaborate and innovate in the digital space.…I'm Luke Michael Elwell, a senior web developer and eCommerce consultant with a passion for building headless website solutions and optimizing user experiences. With years of experience managing development teams and working across platforms like Shopify, WordPress, and Magento, I enjoy turning complex digital challenges into seamless, effective solutions. Beyond coding, I focus on growth marketing and conversion rate optimization, leveraging data analysis and design prototyping to help brands succeed online. I'm always eager to collaborate and innovate in the digital space.

Luke Michael Elwell

Web Developer, eCommerce Developer, Digital Marketer, +2

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I'm Luke Michael Elwell, a senior web developer and eCommerce consultant with a passion for building headless website solutions and optimizing user experiences. With years of experience managing development teams and working across platforms like Shopify, WordPress, and Magento, I enjoy turning complex digital challenges into seamless, effective solutions. Beyond coding, I focus on growth marketing and conversion rate optimization, leveraging data analysis and design prototyping to help brands succeed online. I'm always eager to collaborate and innovate in the digital space.…I'm Luke Michael Elwell, a senior web developer and eCommerce consultant with a passion for building headless website solutions and optimizing user experiences. With years of experience managing development teams and working across platforms like Shopify, WordPress, and Magento, I enjoy turning complex digital challenges into seamless, effective solutions. Beyond coding, I focus on growth marketing and conversion rate optimization, leveraging data analysis and design prototyping to help brands succeed online. I'm always eager to collaborate and innovate in the digital space.

Available to hire

I’m Luke Michael Elwell, a senior web developer and eCommerce consultant with a passion for building headless website solutions and optimizing user experiences. With years of experience managing development teams and working across platforms like Shopify, WordPress, and Magento, I enjoy turning complex digital challenges into seamless, effective solutions.

Beyond coding, I focus on growth marketing and conversion rate optimization, leveraging data analysis and design prototyping to help brands succeed online. I’m always eager to collaborate and innovate in the digital space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Web Developer at Croner (Peninsula Group)

April 1, 2024 - June 6, 2024

Management of development team; development of headless website solutions; maintenance and development of Umbraco, WordPress and DataCMS websites for the group; design and build of Marketo landing pages and automations; UX and conversion rate optimisation; digital design and prototyping of internal software and tools; eCommerce initiatives for productised services.

Self Employed Contract eCommerce Consultant & Developer at Self Employed

May 1, 2023 - April 30, 2024

Shopify development support for a US-based agency working with DTC fashion brands and household name entertainment platforms; paid performance ads to landing page development and strategy for DTC; CRM / Email marketing automation; growth marketing and growth hacking strategy; affiliate marketing; consultancy for UK-based protein manufacturer and DTC brand in maximising conversion on their B2B landing pages.

Shopify Developer + eCommerce Manager at SnugSofa.com (owned by SCS)

February 1, 2022 - October 31, 2023

Daily front-end and back-end development for the company's Shopify Plus store; management of external suppliers including ads agencies, contract developers, payment providers, finance, warranty; design, development and maintenance of an outlet store powered by WooCommerce; management of hosting, DNS and tech integrations; A/B testing, setup and analysis; data analysis; documentation, Q/A, scoping, wireframing, prototyping and solution design; built a proprietary fabric sample ordering system contributing to over 50% of follow-up sales; regular reporting on development progress and performance.

Contract Web Developer & Digital Marketing Consultant at Self Employed

October 1, 2017 - January 31, 2022

Freelance project delivery for agencies in eCommerce, manufacturing, and DTC; design and maintenance of WordPress, Shopify, and Magento stores; hosting setup, database provisioning, integration support; direct consulting for DTC and B2B brands; online sales funnel strategy and paid ad consulting.

WordPress, Magento & Shopify Developer + Head of Digital Business at Standout

November 1, 2015 - October 31, 2017

Managing paid ad spend for eCom and hospitality clients; email marketing; client liaison and project delivery; Shopify, Shopify Plus and WooCommerce builds; projects for hospitality chains and FMCG clients such as PepsiCo; project management and client communication.

Senior Project Manager / Magento Developer at Un.titled.com

January 1, 2014 - November 30, 2015

Client contact for brands including Clarks, John Smedley, and McChrystals; day-to-day project management; team management for development and design; business development and pre-engineering of eCommerce solutions.

Web Designer / Magento Developer at Eazytiger

January 1, 2013 - December 31, 2013

Web design and Magento development responsibilities.

AspDotNetStorefront & Kentico Developer at Egghead

October 1, 2009 - October 31, 2010

Development work using AspDotNetStorefront and Kentico platforms.