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Hi, I'm Vidula Gongade, a Product and Brand Marketing Specialist with over three years of experience. I have a passion for supporting go-to-market initiatives, building strong positioning and messaging frameworks, and driving campaigns that really make a difference in brand visibility and adoption. I enjoy collaborating with cross-functional teams to create strategies that resonate and produce results. With my background in research and data-driven marketing, I am skilled in understanding audiences and crafting value propositions that stand out. I'm always looking for ways to optimize marketing efforts and deliver impactful user experiences through innovative digital campaigns.…Hi, I'm Vidula Gongade, a Product and Brand Marketing Specialist with over three years of experience. I have a passion for supporting go-to-market initiatives, building strong positioning and messaging frameworks, and driving campaigns that really make a difference in brand visibility and adoption. I enjoy collaborating with cross-functional teams to create strategies that resonate and produce results. With my background in research and data-driven marketing, I am skilled in understanding audiences and crafting value propositions that stand out. I'm always looking for ways to optimize marketing efforts and deliver impactful user experiences through innovative digital campaigns.

Vidula Gongade

Product Marketer, Marketing Strategist, Digital Marketer, +2

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Hi, I'm Vidula Gongade, a Product and Brand Marketing Specialist with over three years of experience. I have a passion for supporting go-to-market initiatives, building strong positioning and messaging frameworks, and driving campaigns that really make a difference in brand visibility and adoption. I enjoy collaborating with cross-functional teams to create strategies that resonate and produce results. With my background in research and data-driven marketing, I am skilled in understanding audiences and crafting value propositions that stand out. I'm always looking for ways to optimize marketing efforts and deliver impactful user experiences through innovative digital campaigns.…Hi, I'm Vidula Gongade, a Product and Brand Marketing Specialist with over three years of experience. I have a passion for supporting go-to-market initiatives, building strong positioning and messaging frameworks, and driving campaigns that really make a difference in brand visibility and adoption. I enjoy collaborating with cross-functional teams to create strategies that resonate and produce results. With my background in research and data-driven marketing, I am skilled in understanding audiences and crafting value propositions that stand out. I'm always looking for ways to optimize marketing efforts and deliver impactful user experiences through innovative digital campaigns.

Available to hire

Hi, I’m Vidula Gongade, a Product and Brand Marketing Specialist with over three years of experience. I have a passion for supporting go-to-market initiatives, building strong positioning and messaging frameworks, and driving campaigns that really make a difference in brand visibility and adoption. I enjoy collaborating with cross-functional teams to create strategies that resonate and produce results.

With my background in research and data-driven marketing, I am skilled in understanding audiences and crafting value propositions that stand out. I’m always looking for ways to optimize marketing efforts and deliver impactful user experiences through innovative digital campaigns.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Marketing Specialist at Infosec Institute

January 1, 2025 - June 14, 2024

Partnered with Product Managers to develop audience segmentation, messaging, and go-to-market timelines for both B2B and B2C products. Led cross-functional teams across content, design, and digital to ensure product launches aligned with brand strategy.

Digital Marketing Specialist at Infosec Institute

May 1, 2022 - January 1, 2025

Conducted competitor research and market analysis using AppAnnie and Social Blade, shaping creative strategies for mobile product launches. Published thought leadership content that increased brand search volume by 15% and boosted awareness.

Digital Marketing Intern at Ubisoft

July 1, 2019 - August 31, 2019

Conducted mobile game market research using AppAnnie and Social Blade, uncovering competitor ad strategies and suggesting campaign tweaks. Analyzed PlaytestCloud focus group videos and created usability reports that improved player retention during pre-release testing.

Marketing Intern at Tenjin

June 1, 2018 - August 31, 2018

Led paid digital marketing strategy across social and mobile ad networks, reducing costs by 40% through negotiation and budget shifts. Published a white paper in VentureBeat and TechCrunch, boosting site traffic by 15% and branded search volume. Managed daily content calendar and engagement across social channels, increasing engagement by 30%.