Hi, I'm Naren, a passionate Art Director with over 8 years of experience in the creative and advertising industry. I love bringing creative ideas to life and have a proven track record of connecting creativity with business objectives to help brands grow and succeed. I thrive in leading projects, managing teams, and delivering innovative content across various media. When I'm not working on branding and design projects, I enjoy reading, basketball, travelling, and exploring new creative techniques. I'm always eager to learn more and collaborate with teams to craft impactful visual stories that resonate with audiences.

Naren Ganapathy

Hi, I'm Naren, a passionate Art Director with over 8 years of experience in the creative and advertising industry. I love bringing creative ideas to life and have a proven track record of connecting creativity with business objectives to help brands grow and succeed. I thrive in leading projects, managing teams, and delivering innovative content across various media. When I'm not working on branding and design projects, I enjoy reading, basketball, travelling, and exploring new creative techniques. I'm always eager to learn more and collaborate with teams to craft impactful visual stories that resonate with audiences.

Available to hire

Hi, I’m Naren, a passionate Art Director with over 8 years of experience in the creative and advertising industry. I love bringing creative ideas to life and have a proven track record of connecting creativity with business objectives to help brands grow and succeed. I thrive in leading projects, managing teams, and delivering innovative content across various media.

When I’m not working on branding and design projects, I enjoy reading, basketball, travelling, and exploring new creative techniques. I’m always eager to learn more and collaborate with teams to craft impactful visual stories that resonate with audiences.

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Language

Tamil
Fluent
Telugu
Advanced
Hindi
Intermediate
English
Advanced

Work Experience

Art Director at NeoNiche
October 1, 2023 - June 19, 2024
Spearheaded management of the agency's primary client, AWS, responsible for a significant portion of revenue, approximately 25 to 35 percent. Directed a team of 2D/3D designers to meet client objectives and ensure timely delivery of key components. Effectively enforced brand guidelines across all client projects while fostering creative autonomy wherever feasible. Instrumental in resolving inter-departmental software and operational challenges. Pioneered the implementation of innovative processes within the agency, such as introducing the creation of mood boards prior to design, enhancing client clarity and providing the team with ample time to ideate and deliver high-quality outputs.
Art Director at Sugarbox Networks
April 1, 2022 - September 30, 2023
Executing creative ideas, bringing them to life across various media, from social media posts to full brand ad videos which resulted in user base enhancement. Awarded the Ace of Spades for exceeding defined responsibilities through end-to-end ownership of tasks. Developing and executing creative strategies aligning with the brand's needs. Guiding and Directing team members in implementing creative initiatives. Point of contact for hiring and briefing agencies/independent contractors. Achieved a 70% reduction in creative spends, saving the organization approximately 50+ lakhs annually. Instrumental in supporting the functional head for stakeholder management.
Creative Consultant at Upwork
December 1, 2019 - April 30, 2022
Pitched new ideas, converted clients, and executed creative projects. Promoted to Top Rated Consultant (top 3% talent) within a year, and Top Rated Plus (top 1% talent) in the following year with billing exceeding $40k. Assisted marketing and creative agencies in building and grooming their creative teams. Collaborated with top US startups and brands as an Art Director for diverse creative outputs. Part of Upwork Talent Scout, a premium talent hub of industry-leading consultants worldwide.
Co-founder at Studio Namah
June 1, 2017 - May 31, 2020
Spearheaded client pitching, client servicing, and executing client requirements. Successfully scaled the team from 0 to 17 members in less than 4 months. Secured partnerships with prominent clients, including Paradise and Blue Fox restaurants. Collaborated with 7+ startups across various industries.

Education

High School Diploma at Amrita Vidyalayam
July 1, 2009 - April 30, 2013
Intermediate Board of Education at FIITJEE junior college
June 1, 2013 - April 30, 2015
B.Tech at SASTRA Deemed to be University
July 1, 2015 - June 30, 2019

Qualifications

Adobe Illustrator advanced course
March 1, 2019 - March 31, 2019
Indesign and Photoshop advanced course
March 1, 2019 - March 31, 2019
Basics of Video Editing and Motion Graphics
July 1, 2020 - July 31, 2020

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality