Hi, I'm Natalie Kinsey, a social media and content specialist with over 8 years of experience working with some amazing brands like Adidas and Tony’s Chocolonely. I love creating engaging content, running influencer and UGC campaigns, and driving digital strategy to help brands grow their presence across platforms like TikTok and Instagram. I'm confident in both strategic planning and hands-on execution and enjoy leading projects that drive real results. I have a knack for streamlining workflows and supporting business operations, and I thrive in fast-paced creative environments. Whether it’s planning evergreen video content or managing micro-influencer campaigns, I’m passionate about helping brands connect authentically with their audiences and achieve their goals.

Hi, I'm Natalie Kinsey, a social media and content specialist with over 8 years of experience working with some amazing brands like Adidas and Tony’s Chocolonely. I love creating engaging content, running influencer and UGC campaigns, and driving digital strategy to help brands grow their presence across platforms like TikTok and Instagram. I'm confident in both strategic planning and hands-on execution and enjoy leading projects that drive real results. I have a knack for streamlining workflows and supporting business operations, and I thrive in fast-paced creative environments. Whether it’s planning evergreen video content or managing micro-influencer campaigns, I’m passionate about helping brands connect authentically with their audiences and achieve their goals.

Available to hire

Hi, I’m Natalie Kinsey, a social media and content specialist with over 8 years of experience working with some amazing brands like Adidas and Tony’s Chocolonely. I love creating engaging content, running influencer and UGC campaigns, and driving digital strategy to help brands grow their presence across platforms like TikTok and Instagram. I’m confident in both strategic planning and hands-on execution and enjoy leading projects that drive real results.

I have a knack for streamlining workflows and supporting business operations, and I thrive in fast-paced creative environments. Whether it’s planning evergreen video content or managing micro-influencer campaigns, I’m passionate about helping brands connect authentically with their audiences and achieve their goals.

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Language

English
Fluent

Work Experience

Freelance Social Media Manager / UGC & Influencer Manager at Self-Employed
August 1, 2023 - June 6, 2024
Created content and led strategy for brands including Adidas, NFL, Pulsio, Tony’s Chocolonely, and Vetbox. Delivered a micro-influencer campaign for Adidas with over 200K reach. Ran UGC campaigns for NFL and Pulsio optimized for TikTok and Instagram. Planned evergreen video content for Tony’s Chocolonely and supported email marketing for Vetbox. Managed influencer campaigns end-to-end and provided insight-led performance reporting.
Marketing Content Creator & Admin Support (Remote) at UpWorld (formerly CopyClub)
April 1, 2023 - August 31, 2023
Produced vertical video and UGC content tailored for TikTok, Instagram, and Facebook. Developed monthly content plans based on insights and platform trends. Managed influencer collaborations and reported on campaign success.
Freelance Social Media Manager at Self-Employed
April 1, 2022 - April 30, 2023
Built and executed social media strategies for emerging lifestyle, beauty, and wellness brands. Managed scheduling and calendar coordination across multiple platforms and teams.
Social Media Executive at Missguided (Manchester)
April 1, 2021 - April 30, 2022
Grew Missguided’s Instagram by 1.9 million followers and launched TikTok strategy, driving a 50% increase in engagement. Supported high-impact campaigns across Instagram, TikTok, and Facebook, including product launches, influencer partnerships, and trend-led content initiatives.
Social Media & Digital Content Coordinator at SJM Concerts (Manchester)
September 1, 2016 - August 31, 2019
Led social media for major UK festivals and tours, including Gigs and Tours and V Festival’s rebrand to RiZE, driving audience engagement and community growth. Delivered influencer collaborations, SEO-led content, WordPress updates, and supported paid social campaigns across multiple live events.
Sales Assistant / Stock Assistant at Boux Avenue (UK)
January 1, 2015 - June 30, 2016
Delivered excellent customer service and supported sales in a fast-paced retail environment. Managed stock levels, visual merchandising, and replenishment processes. Supported seasonal promotions and assisted in training new team members.

Education

BA (Hons) at BIMM Manchester (University of Sussex)
January 1, 2013 - December 31, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality