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Hi, I'm Ivelina Tineva, a passionate and experienced Brand Manager with a strong focus on driving brand growth and product innovation. I love turning data insights into impactful actions and collaborating across teams to optimize user experience and deliver exceptional business results. My expertise spans global and local marketing strategies, and I thoroughly enjoy contributing to cross-functional projects that align with business goals. Throughout my career, I've led product marketing initiatives, crafted communication strategies, and worked closely with key stakeholders to ensure seamless execution and engagement. I am always eager to learn and grow in my field while helping brands achieve their full potential.…Hi, I'm Ivelina Tineva, a passionate and experienced Brand Manager with a strong focus on driving brand growth and product innovation. I love turning data insights into impactful actions and collaborating across teams to optimize user experience and deliver exceptional business results. My expertise spans global and local marketing strategies, and I thoroughly enjoy contributing to cross-functional projects that align with business goals. Throughout my career, I've led product marketing initiatives, crafted communication strategies, and worked closely with key stakeholders to ensure seamless execution and engagement. I am always eager to learn and grow in my field while helping brands achieve their full potential.

Ivelina Tineva

Marketing Strategist, Brand Strategist, Product Marketer, +2

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Hi, I'm Ivelina Tineva, a passionate and experienced Brand Manager with a strong focus on driving brand growth and product innovation. I love turning data insights into impactful actions and collaborating across teams to optimize user experience and deliver exceptional business results. My expertise spans global and local marketing strategies, and I thoroughly enjoy contributing to cross-functional projects that align with business goals. Throughout my career, I've led product marketing initiatives, crafted communication strategies, and worked closely with key stakeholders to ensure seamless execution and engagement. I am always eager to learn and grow in my field while helping brands achieve their full potential.…Hi, I'm Ivelina Tineva, a passionate and experienced Brand Manager with a strong focus on driving brand growth and product innovation. I love turning data insights into impactful actions and collaborating across teams to optimize user experience and deliver exceptional business results. My expertise spans global and local marketing strategies, and I thoroughly enjoy contributing to cross-functional projects that align with business goals. Throughout my career, I've led product marketing initiatives, crafted communication strategies, and worked closely with key stakeholders to ensure seamless execution and engagement. I am always eager to learn and grow in my field while helping brands achieve their full potential.

Available to hire

Hi, I’m Ivelina Tineva, a passionate and experienced Brand Manager with a strong focus on driving brand growth and product innovation. I love turning data insights into impactful actions and collaborating across teams to optimize user experience and deliver exceptional business results. My expertise spans global and local marketing strategies, and I thoroughly enjoy contributing to cross-functional projects that align with business goals.

Throughout my career, I’ve led product marketing initiatives, crafted communication strategies, and worked closely with key stakeholders to ensure seamless execution and engagement. I am always eager to learn and grow in my field while helping brands achieve their full potential.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Advanced

German

Advanced

Work Experience

Product (Marketing) Manager at Pluxee Bulgaria

December 1, 2023 - June 1, 2024

Lead comprehensive research across clients, users, and merchants to identify needs and drive actionable insights for platform and communication strategy improvements. Contributed to feature roadmap development and prioritization, balancing business goals, user feedback, and technical feasibility. Created and refined buyer personas and stakeholder journeys to enhance communication strategies and client-facing platforms, ensuring a seamless user experience. Developed communication strategies for new features and enabled cross-functional alignment and user engagement, successfully launching Apple Pay & Google Pay integrations. Monitored key performance metrics to assess product impact and optimize performance. Led workshops and training sessions to communicate product strategy and equip teams to effectively communicate product benefits and vision. Built strong relationships with stakeholders to ensure alignment and foster collaboration across teams, partners, and customers.

Global Brand Manager at Ficosota Ltd.

January 1, 2022 - November 30, 2023

Developed and executed global brand strategies from analysis through to vision and actionable plans. Drove new product development from concept to market, ensuring consumer appeal and preference. Created and implemented pricing strategies balancing innovation with affordability. Created integrated communication and communication strategies, including TVC, digital campaigns, website development, and guidelines for BTL activations with ongoing local team support. Worked with various agencies to keep them motivated through different project situations. Led market development for priority markets and provided ongoing support and strategy execution.

Global Junior Brand Manager at Ficosota Ltd.

January 1, 2020 - December 31, 2021

Led new product development, strictly ensuring high-quality launches. Developed communication assets including TVCs, key visuals, and PR articles. Managed and created digital campaigns across Facebook, Instagram, and YouTube. Created content for various audience channels and conducted consumer research, translating data into actionable steps.

Local Assistant Brand Manager at Henkel

September 1, 2018 - December 31, 2019

Analyzed brand performance and proposed actionable improvements. Contributed to local strategy development and execution. Tracked competitor activities and market trends. Managed digital campaigns including asset creation, localization, media buying, and performance analysis. Enhanced SEO for brand websites to improve visibility and traffic. Organized BTL activities ensuring effective execution and strong results. Created and produced POSMs to support brand initiatives. Built strategic partnerships with Bosch and Technopolis for cross-category campaigns.

Market Research Analyst at Gemseek Ltd.

November 1, 2017 - September 30, 2018

Created data-driven reports with clear visualizations and insights on brand positioning, marketing effectiveness, consumer attitudes, and the customer journey. Focused on FMCG, tech giants, and Service/SaaS companies.

Social Media Marketing Trainee at The Dots Digital Marketing Agency

October 1, 2016 - December 31, 2016

Managed social media communities, created posting plans, and measured campaign effectiveness for STR8myway (Facebook, YouTube, Instagram) and Luxoft (Facebook). Played a key role in the successful STR8 Bulgaria winter campaign and enhanced employer brand image.

Global Marketing Trainee at Ficosota Ltd.

June 1, 2015 - October 31, 2015

Provided administrative support and led the first product refresh project with Marketing manager’s guidance. Analyzed consumer trends and market data, recommending improvements in product offering, pricing, and online presence. Achievements include approval and implementation of 3 out of 4 proposed concepts and new website structure/content.