Hi, I'm Sofia Escobar, a passionate graphic designer and illustrator with a strong background in branding and visual design. Over the years, I've had the privilege of creating engaging visual content for Brigham Young University - Idaho, where I've designed everything from large-scale wall graphics to social media content, all aimed at strengthening and unifying the university's brand identity. I thrive in collaborative environments and am committed to bringing creativity and attention to detail to every project. Outside of my design work, I also enjoy mentoring others and helping them navigate their academic and professional paths. Let's create something amazing together!

Sofia Escobar

Hi, I'm Sofia Escobar, a passionate graphic designer and illustrator with a strong background in branding and visual design. Over the years, I've had the privilege of creating engaging visual content for Brigham Young University - Idaho, where I've designed everything from large-scale wall graphics to social media content, all aimed at strengthening and unifying the university's brand identity. I thrive in collaborative environments and am committed to bringing creativity and attention to detail to every project. Outside of my design work, I also enjoy mentoring others and helping them navigate their academic and professional paths. Let's create something amazing together!

Available to hire

Hi, I’m Sofia Escobar, a passionate graphic designer and illustrator with a strong background in branding and visual design. Over the years, I’ve had the privilege of creating engaging visual content for Brigham Young University - Idaho, where I’ve designed everything from large-scale wall graphics to social media content, all aimed at strengthening and unifying the university’s brand identity.

I thrive in collaborative environments and am committed to bringing creativity and attention to detail to every project. Outside of my design work, I also enjoy mentoring others and helping them navigate their academic and professional paths. Let’s create something amazing together!

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Graphic Designer at Brigham Young University - Idaho
April 1, 2025 - June 5, 2025
Designed 16+ large-scale wall graphics and created long-term brand guidelines to direct university visual identity and communication for the next 10+ years. Developed and executed visual content for high-level university projects including logos, wayfinding, posters, flyers, digital signage ads, Google Ads, social media, and PSA videos, serving an audience of over 42,000 students.
Branding Graphic Designer at Brigham Young University - Idaho
September 1, 2024 - April 1, 2025
Created 50+ visually compelling posters, graphics, and social media content, strengthening BYU-Idaho’s brand presence, ensuring alignment with university standards across platforms, and engaging an audience of over 24,000 students. Designed 100+ custom icons and graphic marks contributing to a cohesive and recognizable university identity, increasing visual harmony across all marketing and communication materials.
Performing and Visual Arts Peer Advisor at Brigham Young University - Idaho
November 1, 2021 - April 30, 2025
Directed over 2,000 students in the Performing and Visual Arts fields—art, dance, theatre, and music—guiding through academic requirements, course selection, and degree progression to ensure timely graduation. Trained and mentored five new peer advisors over three years, enhancing skills in academic advising and guiding peers toward academic success. Worked with 12+ offices to meet student needs, ensuring follow-up and strong advisor-student relationships.

Education

Bachelor of Arts at Brigham Young University - Idaho
January 1, 2021 - April 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Non-Profit Organization