Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Alli Calaway, a graphic design student and creative lead at Backdoor BRGR. I design menus, posters, signage, and social content to build a distinct eclectic western-modern brand. I’m pursuing a BFA in Graphic Design with a Marketing minor at Utah Valley University. I have a solid foundation in Adobe Creative Suite, visual storytelling, and customer-focused design. I blend creativity with practical business needs to strengthen brand identities and drive engagement, and I’ve mentored over 50 team members while supporting day-to-day operations.…Hi, I'm Alli Calaway, a graphic design student and creative lead at Backdoor BRGR. I design menus, posters, signage, and social content to build a distinct eclectic western-modern brand. I’m pursuing a BFA in Graphic Design with a Marketing minor at Utah Valley University. I have a solid foundation in Adobe Creative Suite, visual storytelling, and customer-focused design. I blend creativity with practical business needs to strengthen brand identities and drive engagement, and I’ve mentored over 50 team members while supporting day-to-day operations.

Alli Calaway

Graphic Designer, Brand Designer, Creative Director, +6





Hi, I'm Alli Calaway, a graphic design student and creative lead at Backdoor BRGR. I design menus, posters, signage, and social content to build a distinct eclectic western-modern brand. I’m pursuing a BFA in Graphic Design with a Marketing minor at Utah Valley University. I have a solid foundation in Adobe Creative Suite, visual storytelling, and customer-focused design. I blend creativity with practical business needs to strengthen brand identities and drive engagement, and I’ve mentored over 50 team members while supporting day-to-day operations.…Hi, I'm Alli Calaway, a graphic design student and creative lead at Backdoor BRGR. I design menus, posters, signage, and social content to build a distinct eclectic western-modern brand. I’m pursuing a BFA in Graphic Design with a Marketing minor at Utah Valley University. I have a solid foundation in Adobe Creative Suite, visual storytelling, and customer-focused design. I blend creativity with practical business needs to strengthen brand identities and drive engagement, and I’ve mentored over 50 team members while supporting day-to-day operations.

Available to hire

Hi, I’m Alli Calaway, a graphic design student and creative lead at Backdoor BRGR. I design menus, posters, signage, and social content to build a distinct eclectic western-modern brand. I’m pursuing a BFA in Graphic Design with a Marketing minor at Utah Valley University.

I have a solid foundation in Adobe Creative Suite, visual storytelling, and customer-focused design. I blend creativity with practical business needs to strengthen brand identities and drive engagement, and I’ve mentored over 50 team members while supporting day-to-day operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Lead & Supervisor at Backdoor BRGR

January 1, 2024 - June 14, 2024

Designed custom menus, promotional posters, and hand-drawn signage used in-store and on social media. Led visual rebranding efforts that elevated the restaurant's eclectic western-modern vibe, contributing to increased customer engagement. Managed the restaurant's visual storytelling across digital and print, ensuring consistency and clarity of messaging. Created on-brand content for limited-time offers, seasonal items, and local promotions, directly supporting revenue growth. Provided informal marketing insight for social campaigns and in-store strategies, including layout, tone, and presentation. Trained over 50 team members while supporting day-to-day restaurant operations, including customer service and food quality.

Freelance Graphic Design at N/A

August 1, 2021 - June 14, 2024

Developed creative content for diverse client projects across various industries (tech, educational, food services). Managed client relationships, ensuring clear communication and project expectations. Collaborated with teams to create cohesive branding.

Creative Lead & Supervisor at Backdoor BRGR

January 1, 2024 - Present

Designed custom menus, promotional posters, and hand-drawn signage used in-store and on social media. Led visual rebranding efforts that elevated the restaurant’s eclectic western-modern vibe, contributing to increased customer engagement. Managed the restaurant’s visual storytelling across digital and print, ensuring consistency and clarity of messaging. Created on-brand content for limited-time offers, seasonal items, and local promotions, directly supporting revenue growth. Provided informal marketing insight for social campaigns and in-store strategies, including layout, tone, and presentation. Trained over 50 team members while supporting day-to-day restaurant operations, including customer service and food quality.

Freelance Graphic Designer

August 1, 2021 - Present

Creative Lead & Supervisor at Backdoor BRGR

January 1, 2024 - Present

Freelance Graphic Designer

August 1, 2021 - Present