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UX-focused Web Designer and Administrator with a strong track record of leading website redesigns, improving information architecture, and collaborating closely with developers to bring designs to life. Experienced in building scalable, user-centered WordPress and e-commerce platforms with a focus on accessibility, usability, and performance. Translates business and user needs into intuitive digital experiences while maintaining technical accuracy and visual consistency. Experienced in improving user flows, permissions, registration systems, and content structure to reduce friction and increase engagement and retention.…UX-focused Web Designer and Administrator with a strong track record of leading website redesigns, improving information architecture, and collaborating closely with developers to bring designs to life. Experienced in building scalable, user-centered WordPress and e-commerce platforms with a focus on accessibility, usability, and performance. Translates business and user needs into intuitive digital experiences while maintaining technical accuracy and visual consistency. Experienced in improving user flows, permissions, registration systems, and content structure to reduce friction and increase engagement and retention.

Lisa Smith

Web Designer, Web Developer, CMS Developer, +6

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UX-focused Web Designer and Administrator with a strong track record of leading website redesigns, improving information architecture, and collaborating closely with developers to bring designs to life. Experienced in building scalable, user-centered WordPress and e-commerce platforms with a focus on accessibility, usability, and performance. Translates business and user needs into intuitive digital experiences while maintaining technical accuracy and visual consistency. Experienced in improving user flows, permissions, registration systems, and content structure to reduce friction and increase engagement and retention.…UX-focused Web Designer and Administrator with a strong track record of leading website redesigns, improving information architecture, and collaborating closely with developers to bring designs to life. Experienced in building scalable, user-centered WordPress and e-commerce platforms with a focus on accessibility, usability, and performance. Translates business and user needs into intuitive digital experiences while maintaining technical accuracy and visual consistency. Experienced in improving user flows, permissions, registration systems, and content structure to reduce friction and increase engagement and retention.

Available to hire

UX-focused Web Designer and Administrator with a strong track record of leading website redesigns, improving information architecture, and collaborating closely with developers to bring designs to life. Experienced in building scalable, user-centered WordPress and e-commerce platforms with a focus on accessibility, usability, and performance.

Translates business and user needs into intuitive digital experiences while maintaining technical accuracy and visual consistency. Experienced in improving user flows, permissions, registration systems, and content structure to reduce friction and increase engagement and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Web Administrator at Women in Animation

September 1, 2024 - June 21, 2024

Oversee web design, maintenance, and security updates for the organization's website. Manage membership systems and integrate functionality for streamlined access. Create and optimize digital assets aligned with the brand's identity. Implement WooCommerce integration for improved user transactions. Conduct regular site audits, backups, and recovery operations. Troubleshoot and resolve technical issues for internal stakeholders.

Web Administrator at Women in Animation (Remote)

January 1, 2024 - Present

Administered and maintained a WordPress-based membership website. Managed user registration systems and permission-based access. Applied security patches and monitored site vulnerabilities.

Web Administrator at Texas Health Institute

September 1, 2021 - September 1, 2024

Built and maintained WordPress sites with CMS/database integration. Resolved tickets via Salesforce and implemented web updates. Designed and developed a user-centered, responsive WordPress site. Collaborated with development team on backend improvements. Maintained accessibility compliance and monitored analytics. Trained staff on web publishing tools and processes.

Web Designer / E-Commerce Administrator at Jen and Co Handbags

January 1, 2018 - January 1, 2021

Designed Shopify experiences focused on conversion and user flow. Customized templates using HTML and CSS to improve layout and responsiveness. Managed product content, imagery, and merchandising strategy. Improved navigation and layout structure to enhance product discovery and increased engagement through UX improvements and visual updates. Applied responsive design principles to improve the mobile experience and maintained brand consistency across the digital storefront.

Web Designer / E-Commerce Administrator at Jen & Co Handbags

January 1, 2018 - January 1, 2021

Administered Shopify e-commerce platform and product listings. Customized templates using HTML and CSS. Optimized site navigation and user engagement.

Web Designer / E-commerce Manager at Jen & Co Handbags

January 1, 2018 - September 1, 2021

Managed e-commerce content, product listings, and digital assets. Redesigned Shopify templates and improved navigation/user engagement. Conducted competitive analysis and collaborated on content strategy. Produced custom graphics using Adobe Creative Suite. Boosted SEO performance through metadata optimization. Collaborated cross-functionally to support marketing campaigns.

Web Administrator / IT Instructor at National Diversity Council

January 1, 2017 - January 1, 2018

Designed and administered WordPress websites. Implemented accessibility improvements. Resolved CMS-related support requests.

Web Administrator at Beyond LED Technology

January 1, 2015 - January 1, 2017

Managed website content using CMS tools. Applied HTML, CSS, and JavaScript updates. Supported digital marketing initiatives.

Web Administrator & Helpdesk Assistant at College of Charleston

January 1, 2012 - January 1, 2015

Managed departmental WordPress websites. Provided CMS training to faculty and staff. Resolved front-line website support issues.

IT Intern at NASA Goddard Space Flight Center

June 1, 2011 - August 31, 2011

Provided frontline tech support to internal users, assisting with software and system troubleshooting. Managed mailing lists and internal communications through ListServ and custom scripts. Assisted with maintenance upgrades to enhance system performance and minimize downtime. Supported WordPress-based internal websites and helped onboard staff on CMS tools. Collaborated with IT team to implement new technologies, improving workflow efficiency.