I'm a digital marketing strategist with over 8 years of hands-on experience leading full-funnel campaigns — from planning and creative production to performance optimization and reporting. My foundation in media production and early career in sales give me a unique edge: I understand both what makes content resonate and what drives results. I've led high-impact campaigns for brands like PTPTN, MAHB, and QSR Trading, managing millions in ad spend across Meta, Google, and TikTok. Whether developing strategic frameworks, writing conversion-driven copy, or directing shoots on-site, I'm a builder — someone who gets things moving and gets them done right.…

Mohd Khalid Bin Amir Hamzah

I'm a digital marketing strategist with over 8 years of hands-on experience leading full-funnel campaigns — from planning and creative production to performance optimization and reporting. My foundation in media production and early career in sales give me a unique edge: I understand both what makes content resonate and what drives results. I've led high-impact campaigns for brands like PTPTN, MAHB, and QSR Trading, managing millions in ad spend across Meta, Google, and TikTok. Whether developing strategic frameworks, writing conversion-driven copy, or directing shoots on-site, I'm a builder — someone who gets things moving and gets them done right.…

Available to hire

I’m a digital marketing strategist with over 8 years of hands-on experience leading full-funnel campaigns — from planning and creative production to performance optimization and reporting. My foundation in media production and early career in sales give me a unique edge: I understand both what makes content resonate and what drives results. I’ve led high-impact campaigns for brands like PTPTN, MAHB, and QSR Trading, managing millions in ad spend across Meta, Google, and TikTok. Whether developing strategic frameworks, writing conversion-driven copy, or directing shoots on-site, I’m a builder — someone who gets things moving and gets them done right.

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Skills

Experience Level

Work Experience

Digital Director at CODIUM LAB SDN BHD
January 1, 2019 - June 15, 2024
As the Digital Marketing Team Lead, oversees a team of talented marketers, driving strategy, planning, and execution for impactful digital campaigns tailored to meet each client's corporate or brand objectives. Takes a hands-on approach from proposal development to final execution, ensuring strategies are data-driven and results-oriented. Successfully improved meaningful social media metrics for clients, increasing overall reach and engagement. Responsible for media production, digital strategy development and management, advertising leadership across Meta, Google, and TikTok with expertise in Pixel setup, retargeting, and advanced analytics. Crafts targeted content strategies to enhance engagement and utilizes monitoring and listening tools to deliver actionable insights and proactive crisis responses.
Content Producer at CODIUM LAB SDN BHD
February 1, 2016 - December 31, 2018
Developed monthly content plans and created diverse digital content for web, blogs, and social media, producing an average of 50 content pieces per month in various formats, including digital artwork, videos, and photography. Crafted engaging social media posts, articles, and multimedia content. Gained hands-on experience in digital advertising and utilized analytics to enhance content effectiveness, strengthening expertise in content strategy and audience engagement.
Digital Advertising Sales Executive at THE RAKYAT POST (WESPACOM SDN BHD)
October 1, 2015 - December 31, 2015
Managed advertising accounts and led initiatives to acquire new clients for advertising placements on The Rakyat Post's website. Responsibilities included cultivating client relationships, optimizing ad strategies, and ensuring successful campaigns aligned with clients' goals. Conducted an estimated 30 cold calls per day, secured an average of 2-4 appointments per week, and consistently closed an average of 4 accounts per month. Strengthened skills in account management, client acquisition, and strategic advertising within the digital media landscape.
Sales Advisor at MOTORS CONFIDENCE
January 1, 2014 - October 31, 2015
Primary responsibilities included driving vehicle sales and providing exceptional support to prospects throughout their purchasing journey. Guided clients through every step from initial inquiry to final transaction, ensuring a smooth, informed, and satisfying experience. Successfully acquired an average of 10 units per month. Developed skills in customer relationship management, sales strategy, and effective communication, contributing to increased customer satisfaction and company growth.
Sales Advisor at PERODUA SALES SDN BHD
June 1, 2013 - December 31, 2014
Focused on securing vehicle sales while guiding customers through each stage of the purchasing process from consultation to final handovers with a seamless experience. Achieved highest record of 17 units delivered in a month. Strengthened expertise in customer engagement, sales tactics, and delivering personalized service, contributing to customer loyalty and successful sales outcomes.
Technical Executive at LUCRATECH MEDIA
April 1, 2009 - May 31, 2013
Played a versatile role in creating media artwork including designing graphics for campaigns, posters and flyers, as well as producing and editing video content and sound clips including music and voice-overs. Supported the company's marketing and sales efforts by contributing to both creative execution and strategic outreach. Developed a diverse skill set in multimedia production, design, and marketing.
Digital Director at CODIUM LAB SDN BHD
January 1, 2019 - June 15, 2024
As the Digital Marketing Team Lead, oversees a team of talented marketers, driving strategy, planning, and execution for impactful digital campaigns tailored to meet each client's corporate or brand objectives. Takes a hands-on approach from proposal development to final execution, ensuring strategies are data-driven and results-oriented. Successfully improved meaningful social media metrics for clients, increasing overall reach and engagement. Responsibilities include media production, digital strategy, advertising leadership across major platforms, and crafting targeted content strategies.
Content Producer at CODIUM LAB SDN BHD
February 1, 2016 - December 31, 2018
Developed monthly content plans and created diverse digital content for web, blogs, and social media, producing an average of 50 content pieces per month in various formats including digital artwork, videos, and photography. Crafted engaging posts, articles, and multimedia content. Gained hands-on experience in digital advertising and utilized analytics to enhance content effectiveness.
Digital Advertising Sales Executive at THE RAKYAT POST (WESPACOM SDN BHD)
October 1, 2015 - December 31, 2015
Managed advertising accounts and led initiatives to acquire new clients for advertising placements on the website. Responsibilities included cultivating client relationships, optimizing ad strategies, and ensuring successful campaigns aligned with clients' goals. Conducted cold calls, secured appointments, and consistently closed advertising accounts.
Sales Advisor at MOTORS CONFIDENCE
January 1, 2014 - October 31, 2015
Drove vehicle sales and provided exceptional support to prospects throughout their purchasing journey. Guided clients through every step to ensure a smooth, informed, and satisfying experience with significant monthly vehicle sales results.
Sales Advisor at PERODUA SALES SDN BHD
June 1, 2013 - December 31, 2014
Focused on securing vehicle sales while guiding customers through each stage of the purchasing process. Ensured clients had a seamless and positive experience, achieving record sales in certain months.
Technical Executive at LUCRATECH MEDIA
April 1, 2009 - May 31, 2013
Played a versatile role in creating media artwork, including designing graphics for campaigns, posters, flyers, as well as producing and editing video content and sound clips. Supported marketing and sales efforts through creative execution and strategic outreach.

Education

Diploma at SAE Institute Malaysia
January 1, 2007 - January 31, 2010
Diploma at SAE Institute Malaysia
January 1, 2007 - January 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Financial Services, Government, Retail

Skills

Experience Level