I am a creative and results-driven marketing professional holding a Swedish passport with over nine years of international experience across Qatar, Sweden, and beyond. My expertise lies in digital strategy, social media, and content creation, driving brand growth, lead generation, and engagement in industries such as luxury automotive, e-commerce, and fitness. I have hands-on experience with APIs, app integrations, and e-commerce tools, and I’m fluent in English, Arabic, and Swedish with strong knowledge of global and local consumer behaviors. Most notably, I served as the Social Media Manager for McLaren Doha where I directly contributed to vehicle sales and brand visibility through data-driven campaigns. I also developed a custom AI-powered system to boost follower growth and generate qualified leads across social platforms, enhancing performance and marketing ROI significantly.

Jacob Aychou

I am a creative and results-driven marketing professional holding a Swedish passport with over nine years of international experience across Qatar, Sweden, and beyond. My expertise lies in digital strategy, social media, and content creation, driving brand growth, lead generation, and engagement in industries such as luxury automotive, e-commerce, and fitness. I have hands-on experience with APIs, app integrations, and e-commerce tools, and I’m fluent in English, Arabic, and Swedish with strong knowledge of global and local consumer behaviors. Most notably, I served as the Social Media Manager for McLaren Doha where I directly contributed to vehicle sales and brand visibility through data-driven campaigns. I also developed a custom AI-powered system to boost follower growth and generate qualified leads across social platforms, enhancing performance and marketing ROI significantly.

Available to hire

I am a creative and results-driven marketing professional holding a Swedish passport with over nine years of international experience across Qatar, Sweden, and beyond. My expertise lies in digital strategy, social media, and content creation, driving brand growth, lead generation, and engagement in industries such as luxury automotive, e-commerce, and fitness. I have hands-on experience with APIs, app integrations, and e-commerce tools, and I’m fluent in English, Arabic, and Swedish with strong knowledge of global and local consumer behaviors.

Most notably, I served as the Social Media Manager for McLaren Doha where I directly contributed to vehicle sales and brand visibility through data-driven campaigns. I also developed a custom AI-powered system to boost follower growth and generate qualified leads across social platforms, enhancing performance and marketing ROI significantly.

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Language

Swedish
Fluent
Arabic
Advanced
English
Fluent

Work Experience

Social Media Manager at Mclaren Doha
January 1, 2025 - Present
Led the social media and content strategy for McLaren Doha across Instagram, Facebook, and LinkedIn, managing scheduling, performance tracking, and campaign optimization using Meta Business Suite. Created and edited dynamic video content showcasing vehicles and events, managed a cross-functional media team, and ensured brand consistency across digital platforms. Oversaw website updates, managed influencer collaborations and paid campaigns, and analyzed KPIs to enhance engagement and lead generation.
Social Media Manager at Mclaren Doha
January 1, 2025 - December 31, 2025
Led the social media and content strategy for McLaren Doha across Instagram, Facebook, and LinkedIn, using Meta Business Suite for scheduling, performance tracking, and campaign optimization. Created and edited dynamic video content for Reels, Stories, and campaigns showcasing McLaren’s vehicles, events, and brand experiences. Managed a cross-functional media team to ensure consistent brand messaging. Captured high-quality behind-the-scenes and cinematic videography aligned with McLaren’s luxury brand standards. Oversaw updates and content integration for the website. Planned and executed influencer collaborations and paid campaigns to increase audience engagement and lead generation. Analyzed KPIs and engagement metrics to improve digital strategies and reported campaign performance to senior management.
Digital Marketing Manager at Grey design agency
December 31, 2024 - July 21, 2025
Developed and executed comprehensive social media strategies across Instagram, Facebook, TikTok, and LinkedIn. Created high-quality multimedia content to enhance brand engagement, managed content calendars, and optimized digital marketing campaigns using Google Ads and Google Analytics. Produced creative marketing materials in collaboration with design teams and adjusted campaigns based on performance insights to drive better engagement and conversions.
Social Media Manager at McLaren Doha
June 1, 2024 - September 3, 2025
Led social media strategy and content creation showcasing McLaren’s prestige and performance through cinematic Reels, Stories, and branded campaigns on platforms like Instagram, Facebook, and LinkedIn. Produced refined digital assets aligned with luxury aesthetics, including short films, stills, and behind-the-scenes visuals for car launches and exclusive events. Directed a creative team of videographers, photographers, and designers to deliver consistent elevated brand storytelling. Managed influencer partnerships, content calendars, and paid campaigns using Meta Business Suite and Google Ads, optimizing reach and ROI. Developed a custom AI system driving targeted follower growth and qualified lead generation, significantly boosting social media performance. Contributed directly to the successful sale of three McLaren vehicles totaling over QAR 3.4 million and played a key role in a lead-generating activation at Vendôme Mall securing 17 qualified prospects.
Founder at Website E-commerce Dropshipping
December 31, 2022 - July 21, 2025
Established a dynamic drop shipping company utilizing innovative online marketing strategies to drive sales across diverse product lines. Identified emerging market trends, conducted competitive market analysis, and managed sales budgeting and asset allocation for sustainable financial growth.
Digital Marketing Manager at Grey Design Agency
January 1, 2022 - September 3, 2025
Developed and implemented visually refined, platform-specific social media strategies to elevate brand perception and increase engagement. Created, directed, and edited high-quality multimedia content including short films, Reels, photography, and motion graphics reflecting each brand’s unique identity and premium positioning. Curated and managed monthly content calendars aligning creative assets with marketing goals, seasonal trends, and luxury storytelling. Monitored and optimized paid digital campaigns through Google Ads and Meta Insights to ensure measurable ROI. Designed online and offline marketing materials with a consistent brand voice supporting launches, activations, and promotions. Collaborated cross-functionally with designers, copywriters, and creative directors to uphold visual coherence and campaign impact across all touchpoints.
Founder at Car showroom Sales & Auto Customization
December 31, 2021 - July 21, 2025
Expertly sourced and resold high-quality used cars to maximize profit margins. Marketed and sold automotive accessories and mechanical parts online, delivered customized vehicle solutions through parts modification and ECU chip tuning. Managed shipping operations, performed advanced diagnostics, and maintained an SEO-optimized e-commerce website with social media marketing to increase sales.
Car Showroom Manager at Sales & Auto Bilar Sweden
January 1, 2021 - September 3, 2025
Curated and resold a premium selection of high-quality pre-owned vehicles focusing on profitability and customer satisfaction. Strategically marketed luxury automotive accessories and performance parts through showroom and online platforms. Delivered bespoke vehicle enhancements including precision modifications and custom performance upgrades. Utilized advanced diagnostic technologies and auto code systems for accurate vehicle analysis and service precision. Applied ECU chip tuning software to elevate engine performance, fuel efficiency, and driving experience.
Founder & Manager at Website E-commerce
January 1, 2021 - September 3, 2025
Founded and led a dynamic dropshipping company utilizing innovative online marketing strategies to drive sales across diverse product categories. Identified emerging market trends to optimize product selection and maximize revenue. Conducted competitive market analyses to refine strategic business goals. Oversaw budgeting and asset allocation ensuring sustainable growth and efficient product procurement. Designed and maintained a high-converting e-commerce platform optimized for SEO and luxury product presentation. Led digital marketing initiatives across social media to grow brand presence and engage upscale clientele.
Digital Marketing Manager at Grey design agency
January 1, 2021 - December 31, 2024
Developed and executed comprehensive social media strategies across Instagram, Facebook, TikTok, and LinkedIn. Created, edited, and published high-quality multimedia content (videos, photos, reels, stories) to enhance brand engagement. Managed content calendars, scheduled posts, and monitored audience interactions. Optimized digital marketing campaigns using Google Ads and tracked performance with Google Analytics. Produced creative marketing materials and collaborated on design for online and offline promotional assets. Analyzed campaign metrics and adjusted strategies to drive better engagement and conversions.
Founder at Website E-commerce Dropshipping
January 1, 2020 - December 31, 2022
Established a dynamic dropshipping company leveraging innovative online marketing strategies to drive sales across diverse product lines. Identified and capitalized on emerging market trends. Conducted competitive market analyses to refine strategic objectives. Managed sales budgeting and asset allocation to ensure financial sustainability in product procurement.
Gym Manager & personal trainer at Fitness World of Sweden AB
December 31, 2018 - July 21, 2025
Ensured compliance with facility rules monitoring member activity, drove membership growth through sales and marketing initiatives, delivered educational workshops on health and fitness, facilitated new member orientation, and conducted one-on-one training sessions focusing on exercise techniques to maximize results and prevent injuries.
Gym Manager & Personal Trainer at Fitness World Of Sweden AB
January 1, 2017 - September 3, 2025
Ensured strict compliance with facility policies by monitoring member activity and drove membership growth through strategic sales initiatives and innovative marketing campaigns. Delivered educational workshops on health and fitness, facilitated new member orientations, and cultivated strong relationships through proactive communication. Provided personalized one-on-one training sessions focusing on proper techniques to optimize results and minimize injury risks.
Founder at Car showroom Sales & Auto Customization
January 1, 2017 - December 31, 2021
Expertly sourced and resold high-quality used cars, maximizing profit margins. Marketed and sold automotive accessories and mechanical parts online. Delivered customized solutions via precision parts modification and vehicle customization. Managed shipping operations to ensure timely delivery. Utilized advanced autocode diagnostics for computer fault identification in vehicles. Implemented ECU chip tuning software to enhance vehicle performance. Developed and maintained an SEO-optimized e-commerce website and managed social media marketing to boost traffic and increase sales.
Gym Manager & Personal Trainer at Fitness World of Sweden AB
January 1, 2014 - December 31, 2018
Ensured compliance with facility rules and regulations through vigilant monitoring of member activity. Drove membership growth with strategic sales and marketing initiatives. Delivered educational workshops on health and fitness. Facilitated new member orientation sessions and addressed policy inquiries. Cultivated strong member relationships through proactive communication. Conducted one-on-one training sessions focusing on proper exercise techniques to maximize results and prevent injuries.

Education

High School Diploma at Fordons programmet, Tumba gymnasium
January 1, 2011 - December 31, 2011
High School Diploma at Fordons programmet, Tumba gymnasium
January 1, 2011 - December 31, 2011
Mediainstitutet at Mediainstitutet
January 1, 2018 - September 3, 2025
Personal Trainer at Tränarakademin
January 1, 2016 - September 3, 2025
Digital Marketing Management at Tumba gymnasium Media programmet
January 1, 2011 - September 3, 2025

Qualifications

Certified Personal Trainer
January 1, 2016 - December 31, 2016
Digital Marketing Management
January 1, 2018 - December 31, 2018
Certified Personal Trainer
January 1, 2016 - December 31, 2016
Digital Marketing Management
January 1, 2018 - December 31, 2018
Certified Personal Trainer
January 11, 2030 - September 3, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Transportation & Logistics, Education, Consumer Goods, Healthcare, Software & Internet