Hi, I'm Jahnavi Shah, a passionate design management professional with a keen interest in strategic technology design and innovation. I recently completed my MPS in Design Management at Pratt Institute in New York, where I honed my skills in strategic technology design, operations management, and change management. Over the years, I've worked with some amazing brands like PepsiCo and Michael Kors, leveraging my expertise to improve user experiences and develop sustainable retail solutions. I enjoy collaborating across teams to bring innovative ideas to life and streamline marketing processes. My background spans retail design, marketing operations, and creative strategy, and I find joy in researching market trends, synthesizing insights, and crafting user-centered designs. I’m always excited to learn new skills and embrace challenges that help me grow both personally and professionally.

Jahnavi Shah

Hi, I'm Jahnavi Shah, a passionate design management professional with a keen interest in strategic technology design and innovation. I recently completed my MPS in Design Management at Pratt Institute in New York, where I honed my skills in strategic technology design, operations management, and change management. Over the years, I've worked with some amazing brands like PepsiCo and Michael Kors, leveraging my expertise to improve user experiences and develop sustainable retail solutions. I enjoy collaborating across teams to bring innovative ideas to life and streamline marketing processes. My background spans retail design, marketing operations, and creative strategy, and I find joy in researching market trends, synthesizing insights, and crafting user-centered designs. I’m always excited to learn new skills and embrace challenges that help me grow both personally and professionally.

Available to hire

Hi, I’m Jahnavi Shah, a passionate design management professional with a keen interest in strategic technology design and innovation. I recently completed my MPS in Design Management at Pratt Institute in New York, where I honed my skills in strategic technology design, operations management, and change management. Over the years, I’ve worked with some amazing brands like PepsiCo and Michael Kors, leveraging my expertise to improve user experiences and develop sustainable retail solutions.

I enjoy collaborating across teams to bring innovative ideas to life and streamline marketing processes. My background spans retail design, marketing operations, and creative strategy, and I find joy in researching market trends, synthesizing insights, and crafting user-centered designs. I’m always excited to learn new skills and embrace challenges that help me grow both personally and professionally.

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Language

English
Fluent

Work Experience

Marketing Operations Specialist at DL Media
February 1, 2025 - June 8, 2025
Organizing and maintaining marketing assets, reports, and internal resources for streamlined workflows. Conducting market research and data gathering to support decision-making and marketing initiatives. Helping track marketing and business performance metrics, ensuring alignment with company goals.
Post Creative Strategist at VaynerMedia
June 1, 2023 - April 30, 2024
Led strategic research and design initiatives for major brands like PepsiCo, conducting complex, multi-phase studies that refined product strategies and deepened understanding of user experiences. Conducted and synthesized qualitative and quantitative research into personas, journey maps, and actionable insights, facilitating workshops that sparked innovative ideas. Collaborated across teams to manage campaigns from competitor analysis to data interpretation, using insights to guide emerging media opportunities and effectively share findings with stakeholders.
Store Design Intern at Capri Holdings Ltd. (Michael Kors & Jimmy Choo)
June 1, 2022 - August 31, 2022
Developed Millwork and Schematic Design Packages for the Jimmy Choo concept book, emphasizing top-performing designs and refining fixtures and materials based on sales feedback. Utilized the 4D model to analyze New York retail areas, pinpoint issues in Michael Kors stores, and optimize belt fixtures guided by sales data for a strategic rollout across North America. Conceptualized a compelling in-store promotional campaign to support Michael Kors' sustainability goals, working collaboratively with other teams.
Junior Designer at FRDC
September 1, 2020 - January 31, 2021
Developing nationwide Jockey Stores by analyzing geographical locations and demographics for strategic positioning. Employing CAD software to draft drawings that meet the unique requirements of Jockey Stores in diverse locations.
Experience Design Intern at Future Retail Ltd.
January 1, 2020 - June 30, 2020
Conducted SWOT and 4P analyses to understand consumer behavior, segment preferences, and address underperforming categories during COVID-19, leading to tailored product promotions. Optimized foot traffic patterns and designed store beauty sections to cater to specific customer segments, enhancing the overall shopping experience.

Education

MPS at Pratt Institute
September 1, 2021 - May 31, 2023
Bachelors of Design at MIT Institute of Design
July 1, 2016 - July 31, 2020
Space and Object Design at ESAD Orleans
September 1, 2018 - June 30, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services