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Hi, I'm Yosr Saffen. I'm currently pursuing my MSc in Management at NOVA School of Business and Economics in Lisbon, where I had the chance to collaborate with Pestana Collection Hotels to develop brand reinforcement strategies. I have a strong passion for marketing and brand management, backed by hands-on experience in international account management and media buying across diverse markets. I enjoy working across cross-functional teams to create data-driven marketing campaigns and optimize affiliate marketing strategies. With a background in Business Administration and a minor in Marketing from the Mediterranean School of Business, I bring a blend of strategic thinking, operational expertise, and creativity to every project. I'm excited to continue growing my skills and making a meaningful impact in marketing and brand management.…Hi, I'm Yosr Saffen. I'm currently pursuing my MSc in Management at NOVA School of Business and Economics in Lisbon, where I had the chance to collaborate with Pestana Collection Hotels to develop brand reinforcement strategies. I have a strong passion for marketing and brand management, backed by hands-on experience in international account management and media buying across diverse markets. I enjoy working across cross-functional teams to create data-driven marketing campaigns and optimize affiliate marketing strategies. With a background in Business Administration and a minor in Marketing from the Mediterranean School of Business, I bring a blend of strategic thinking, operational expertise, and creativity to every project. I'm excited to continue growing my skills and making a meaningful impact in marketing and brand management.

Yosr Saffen

Graphic Designer, Copywriter, Brand Strategist, +2

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Hi, I'm Yosr Saffen. I'm currently pursuing my MSc in Management at NOVA School of Business and Economics in Lisbon, where I had the chance to collaborate with Pestana Collection Hotels to develop brand reinforcement strategies. I have a strong passion for marketing and brand management, backed by hands-on experience in international account management and media buying across diverse markets. I enjoy working across cross-functional teams to create data-driven marketing campaigns and optimize affiliate marketing strategies. With a background in Business Administration and a minor in Marketing from the Mediterranean School of Business, I bring a blend of strategic thinking, operational expertise, and creativity to every project. I'm excited to continue growing my skills and making a meaningful impact in marketing and brand management.…Hi, I'm Yosr Saffen. I'm currently pursuing my MSc in Management at NOVA School of Business and Economics in Lisbon, where I had the chance to collaborate with Pestana Collection Hotels to develop brand reinforcement strategies. I have a strong passion for marketing and brand management, backed by hands-on experience in international account management and media buying across diverse markets. I enjoy working across cross-functional teams to create data-driven marketing campaigns and optimize affiliate marketing strategies. With a background in Business Administration and a minor in Marketing from the Mediterranean School of Business, I bring a blend of strategic thinking, operational expertise, and creativity to every project. I'm excited to continue growing my skills and making a meaningful impact in marketing and brand management.

Available to hire

Hi, I’m Yosr Saffen. I’m currently pursuing my MSc in Management at NOVA School of Business and Economics in Lisbon, where I had the chance to collaborate with Pestana Collection Hotels to develop brand reinforcement strategies. I have a strong passion for marketing and brand management, backed by hands-on experience in international account management and media buying across diverse markets.

I enjoy working across cross-functional teams to create data-driven marketing campaigns and optimize affiliate marketing strategies. With a background in Business Administration and a minor in Marketing from the Mediterranean School of Business, I bring a blend of strategic thinking, operational expertise, and creativity to every project. I’m excited to continue growing my skills and making a meaningful impact in marketing and brand management.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

French

Advanced

English

Advanced

Spanish; Castilian

Beginner

Portuguese

Beginner

Work Experience

International Account Management Intern at Kwanko

January 1, 2025 - July 31, 2025

Supported the end-to-end management of CPA and CPL affiliate campaigns across multiple international markets, ensuring performance targets and client objectives were met. Prospected, onboarded, and coordinated with publishers for strategic placements, negotiated commercial terms, and maintained long-term relationships. Monitored campaign schedules, asset updates, and resolved operational issues. Analyzed CPL campaign performance by assessing lead quality and publisher contribution, optimizing budget allocation to maximize ROI and ensure compliance with advertiser KPIs.

Growth & Media Intern at Convergen Agency

July 1, 2024 - August 31, 2024

Acquired foundational knowledge in media buying, including identifying and tracking KPIs tailored to company objectives. Tracked and analyzed marketing metrics using tools like Google Analytics. Prepared reports communicating findings and recommendations to the marketing team. Conducted benchmarking analysis on AI tools to enhance operational efficiency within the marketing agency. Assisted in developing and curating social media content for multiple brands, aligning with marketing strategies and audience engagement goals.

Marketing Intern at FP7 MCCANN

July 1, 2022 - August 31, 2022

Played an integral role in advertisement production, gaining hands-on experience in creative processes and campaign development. Contributed to the creation and planning of a successful summer campaign. Collaborated with cross-functional teams including graphic designers and copywriters to ensure cohesive communication in marketing materials.

Marketing Intern at WIKI Startup Incubator

June 1, 2021 - July 31, 2021

Collaborated across departments to contribute to operational activities. Conducted market research and analysis to identify trends and opportunities for startups. Assisted in developing marketing materials to promote incubated startups and their products/services.