Hi, I'm Dina Elkharaz, a Senior Community Manager based in Amman, Jordan. I specialize in building strong client relationships, developing effective social media strategies, and managing high-impact digital marketing campaigns across leading brands like Honda, Volvo, IKEA, and more. With a passion for storytelling and brand growth, I enjoy working closely with cross-functional teams to create engaging content and optimize campaign performance. Throughout my career, I've had the opportunity to work on diverse projects ranging from influencer marketing to PR support, always keeping a finger on the pulse of emerging marketing trends. I believe in data-driven decision-making and continuous improvement to deliver the best outcomes for brands and their audiences.

Dina Elkharaz

Hi, I'm Dina Elkharaz, a Senior Community Manager based in Amman, Jordan. I specialize in building strong client relationships, developing effective social media strategies, and managing high-impact digital marketing campaigns across leading brands like Honda, Volvo, IKEA, and more. With a passion for storytelling and brand growth, I enjoy working closely with cross-functional teams to create engaging content and optimize campaign performance. Throughout my career, I've had the opportunity to work on diverse projects ranging from influencer marketing to PR support, always keeping a finger on the pulse of emerging marketing trends. I believe in data-driven decision-making and continuous improvement to deliver the best outcomes for brands and their audiences.

Available to hire

Hi, I’m Dina Elkharaz, a Senior Community Manager based in Amman, Jordan. I specialize in building strong client relationships, developing effective social media strategies, and managing high-impact digital marketing campaigns across leading brands like Honda, Volvo, IKEA, and more. With a passion for storytelling and brand growth, I enjoy working closely with cross-functional teams to create engaging content and optimize campaign performance.

Throughout my career, I’ve had the opportunity to work on diverse projects ranging from influencer marketing to PR support, always keeping a finger on the pulse of emerging marketing trends. I believe in data-driven decision-making and continuous improvement to deliver the best outcomes for brands and their audiences.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Senior Community Manager at Memac Ogilvy
January 1, 2023 - June 15, 2024
Built strong client relationships across MENA, ensuring seamless communication and consistent client satisfaction. Collaborated with cross-functional teams to develop social media strategies, support campaigns, and conduct competitor analysis for optimal engagement. Managed the company’s Instagram page by handling content creation, writing briefs, copywriting, and overseeing execution. Monitored performance, optimized KPIs, and introduced innovative marketing trends. Liaised closely with the paid media team to align on ad objectives, target audiences, budgets, and campaign performance across platforms. Managed the team, ensuring timely delivery of tasks and alignment with client expectations. Measured performance through detailed monthly, quarterly, and yearly reports, offering actionable insights into marketing effectiveness. Supported PR campaigns for IKEA and Arab Bank by coordinating with internal PR teams and drafting copy for press-related content across digital channels. Resea
Digital Marketing Specialist at Retal Creative Agency
November 1, 2021 - December 31, 2022
Leveraged platforms like Facebook Ads, Instagram, and others to maximize reach and campaign effectiveness. Monitored performance metrics and optimized content and ad strategies to drive continuous improvement. Developed end-to-end social media strategies aligned with each client's business objectives. Worked closely with the content team to create engaging, shareable content tailored to target audiences. Conducted competitor benchmarking and monthly reporting to guide content adjustments and campaign planning.
Social Media Intern at Jeel Media
July 1, 2021 - November 1, 2021
Created and managed content calendars for consistent posting. Developed engaging social content and interaction strategies. Conducted research and audits to identify trends and growth opportunities. Monitored performance metrics to optimize engagement.
Senior Community Manager at Memac Ogilvy
January 1, 2023 - June 6, 2024
Built and maintained strong client relationships across MENA, ensuring seamless communication and client satisfaction. Collaborated with cross-functional teams to develop social media strategies, support marketing campaigns, and conduct competitor analysis for optimal audience engagement. Managed Instagram page content creation, copywriting, and execution. Monitored performance metrics and optimized KPIs, introducing innovative marketing trends. Coordinated closely with paid media teams on targeting, budgets, and campaign effectiveness. Led team management to ensure timely task completion aligned with client goals. Produced detailed reports offering actionable marketing insights. Supported PR campaigns by coordinating with internal teams and drafting press copy. Researched and engaged relevant influencers to align with brand initiatives. Conducted social listening during campaigns and crises to capture sentiment and manage brand reputation. Amplified brand messaging through collaborati
Digital Marketing Specialist at Retal Creative Agency
November 1, 2021 - December 31, 2022
Designed and implemented social media marketing strategies using platforms such as Facebook Ads and Instagram. Monitored campaign performance and optimized ad content and targeting to improve results. Collaborated closely with content teams to create engaging and shareable social content tailored to client audiences. Conducted competitor benchmarking and monthly reporting to guide strategy adjustments and improve campaign outcomes.
Social Media Intern at Jeel Media
July 1, 2021 - November 1, 2021
Created and managed content calendars to ensure consistent posting. Developed engaging social media content and interaction strategies. Conducted research and audits to identify digital trends and growth opportunities. Monitored performance metrics to optimize social engagement.

Education

Bachelor's degree at Princess Sumaya University for Technology
September 1, 2018 - September 1, 2022
Bachelor's degree at Princess Sumaya University for Technology
September 1, 2018 - September 30, 2022

Qualifications

Fundamentals of Digital Marketing
January 1, 2020 - December 31, 2020
Social Media and Influencer Marketing
January 1, 2020 - December 31, 2020
Google Analytics
January 1, 2020 - December 31, 2020
Fundamentals of Digital Marketing
January 11, 2030 - July 7, 2025
Social Media and Influencer Marketing
January 11, 2030 - July 7, 2025
Google Analytics
January 11, 2030 - July 7, 2025

Industry Experience

Retail, Financial Services, Media & Entertainment, Professional Services, Consumer Goods