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I’m Jenny Griffin, a freelance digital marketing professional with over 8 years of experience crafting and executing marketing strategies across C2C and B2B sectors. I specialize in data‑driven campaigns, multi‑channel content, and high‑impact brand storytelling that increases engagement and drives measurable revenue. Analytical, creative, and strategically minded, I thrive on leading cross‑functional teams, optimizing paid and organic programs, and delivering timely, high‑quality content. I’m passionate about leveraging insights to build brands and grow audiences across venues and clients, including The Star properties, Triumph International, Logies, Magic Millions, and the Brisbane Fashion Festival.…I’m Jenny Griffin, a freelance digital marketing professional with over 8 years of experience crafting and executing marketing strategies across C2C and B2B sectors. I specialize in data‑driven campaigns, multi‑channel content, and high‑impact brand storytelling that increases engagement and drives measurable revenue. Analytical, creative, and strategically minded, I thrive on leading cross‑functional teams, optimizing paid and organic programs, and delivering timely, high‑quality content. I’m passionate about leveraging insights to build brands and grow audiences across venues and clients, including The Star properties, Triumph International, Logies, Magic Millions, and the Brisbane Fashion Festival.

Jenny Griffin

Marketing Strategist, Digital Marketer, Brand Strategist, +3

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I’m Jenny Griffin, a freelance digital marketing professional with over 8 years of experience crafting and executing marketing strategies across C2C and B2B sectors. I specialize in data‑driven campaigns, multi‑channel content, and high‑impact brand storytelling that increases engagement and drives measurable revenue. Analytical, creative, and strategically minded, I thrive on leading cross‑functional teams, optimizing paid and organic programs, and delivering timely, high‑quality content. I’m passionate about leveraging insights to build brands and grow audiences across venues and clients, including The Star properties, Triumph International, Logies, Magic Millions, and the Brisbane Fashion Festival.…I’m Jenny Griffin, a freelance digital marketing professional with over 8 years of experience crafting and executing marketing strategies across C2C and B2B sectors. I specialize in data‑driven campaigns, multi‑channel content, and high‑impact brand storytelling that increases engagement and drives measurable revenue. Analytical, creative, and strategically minded, I thrive on leading cross‑functional teams, optimizing paid and organic programs, and delivering timely, high‑quality content. I’m passionate about leveraging insights to build brands and grow audiences across venues and clients, including The Star properties, Triumph International, Logies, Magic Millions, and the Brisbane Fashion Festival.

Available to hire

I’m Jenny Griffin, a freelance digital marketing professional with over 8 years of experience crafting and executing marketing strategies across C2C and B2B sectors. I specialize in data‑driven campaigns, multi‑channel content, and high‑impact brand storytelling that increases engagement and drives measurable revenue.

Analytical, creative, and strategically minded, I thrive on leading cross‑functional teams, optimizing paid and organic programs, and delivering timely, high‑quality content. I’m passionate about leveraging insights to build brands and grow audiences across venues and clients, including The Star properties, Triumph International, Logies, Magic Millions, and the Brisbane Fashion Festival.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Marketing at Freelance

September 1, 2023 - June 20, 2024

Achieved 15,000+ landing page views with a CPC of $0.04 AUD and a CTR of 11.80%, significantly outperforming industry benchmarks. Ran Glomesh Lead Generation Campaigns delivering 1,480 subscriber leads with a CPL of $0.32 AUD, effectively growing client databases in Australia and the US. Delivered extraordinary performance growth for Capital Haus social media, increasing account reach by +26,452%. Launched Google Ads campaigns for Gym & Tonic, enhancing visibility and lead generation through strategic ad campaigns. Developed and implemented comprehensive digital marketing strategies across multiple channels for clients such as The Digital xx Agency, Glomesh, Randall Design, and Bilingual By Five.

Digital Marketing Executive at The Star Entertainment Group

March 1, 2022 - October 31, 2024

Managed and optimised the hotel booking engine across The Star Brisbane, The Star Sydney, and The Star Gold Coast. Oversaw project workflows for Hotel Packages, ensuring timely and high-quality content delivery. Led digital and social media marketing strategies across multiple venues, significantly increasing engagement and reach. Managed marketing initiatives for high-profile clients and events including Brisbane Broncos, Celebrity Chef Luke Nguyen, Brisbane Fashion Festival, Magic Millions, and the Logies, driving brand visibility and audience engagement. Generated 437,565 video views with collaboration videos with Brisbane Broncos, increased Instagram followers by 236, and boosted venue visitation by 22% during the Grand Final.

Freelance Digital Marketing Executive at The Star Entertainment Group

September 1, 2023 - Present

Led digital and social media marketing strategies across multiple venues, significantly increasing engagement and reach. Managed marketing initiatives for high-profile clients and events, including Brisbane Broncos, Luke Nguyen, Brisbane Fashion Festival, Magic Millions, and The Legends, driving brand visibility and audience engagement. Generated 437,565 video views with collab videos featuring Brisbane Broncos; grew Instagram followers by 236%; boosted venue visitation by 22% during the Grand Final. Achieved 15,000+ landing page views with a CPC of $0.04 AUD and CTR of 11.80%, outperforming benchmarks. Led lead generation campaigns delivering 1,480 subscriber leads with CPL of $0.32 AUD. Launched Google Ads campaigns for Gym & Ton ic, enhancing visibility and lead generation. Developed and implemented multi-channel digital marketing strategies for clients including The Digital xx Agency, Glomesh, Randall Design, and Billion By Five.

Freelance Digital Marketing Executive at The Star Entertainment Group

September 1, 2023 - November 25, 2025

Led digital and social media marketing strategies across The Star Brisbane, The Star Sydney, and The Star Gold Coast. Oversaw project workflows for hotel packages, ensuring timely and high‑quality content delivery. Drove engagement and reach across multiple venues and campaigns for high‑profile clients (e.g., Brisbane Broncos, Logies, Magic Millions, Brisbane Fashion Festival); created top‑performing blog posts and compelling scripts for celebrity chefs.