I’m a Digital PR and Content professional with a Business & Public Relations degree and hands-on experience leading cross-channel campaigns, managing influencer outreach, and creating content that drives engagement and brand awareness. I thrive at the intersection of strategy and storytelling, and I’m passionate about turning ideas into impact. Whether managing digital marketing in the UK, Public relations in the US, or developing my own innovating media brand part time, I bring enthusiasm, creative thinking, and PR focus to every project. I’m now looking to bring enthusiasm, resilience and hard work to my next career path.

Sarah Kelly

I’m a Digital PR and Content professional with a Business & Public Relations degree and hands-on experience leading cross-channel campaigns, managing influencer outreach, and creating content that drives engagement and brand awareness. I thrive at the intersection of strategy and storytelling, and I’m passionate about turning ideas into impact. Whether managing digital marketing in the UK, Public relations in the US, or developing my own innovating media brand part time, I bring enthusiasm, creative thinking, and PR focus to every project. I’m now looking to bring enthusiasm, resilience and hard work to my next career path.

Available to hire

I’m a Digital PR and Content professional with a Business & Public Relations degree and hands-on experience leading cross-channel campaigns, managing influencer outreach, and creating content that drives engagement and brand awareness. I thrive at the intersection of strategy and storytelling, and I’m passionate about turning ideas into impact.

Whether managing digital marketing in the UK, Public relations in the US, or developing my own innovating media brand part time, I bring enthusiasm, creative thinking, and PR focus to every project. I’m now looking to bring enthusiasm, resilience and hard work to my next career path.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate

Work Experience

Freelance Videographer/ Photographer at PHE Productions (Aintree), Le Viet Social
January 1, 2025 - March 31, 2025
Created and shot branded video content and managed social media content tailored to client goals with back-and-forth fluid communication. Produced, edited, and published promotional videos across platforms (Instagram, Facebook). Developed strategic messaging and visual identity for campaigns. Monitored analytics to adapt strategies and enhance audience engagement.
Digital Marketing Manager at Liverpool, UK
January 1, 2024 - June 6, 2024
Plan and deliver multi-platform content campaigns, targeting audience growth and engagement whilst managing budgets including email marketing. Coordinate influencer partnerships and social media collaborations. Track performance using analytics (Instagram Insights, KPIs, Meta tools, GA) and optimise accordingly. Liaise with PR reps, talent agencies, and creatives to build long-term brand value and relationships. Create and implement PR coverage to increase brand visibility and monitor stakeholder relationships.
Au Pair & Content Creator at Los Angeles, CA
January 1, 2023 - January 1, 2024
Balanced creative development with real-world insight into U.S. influencer/PR culture. Designed content and outreach strategies for YouTube and Instagram. Gained direct experience navigating media expectations and brand building in a high-visibility environment. Assisted with app proofreads for Non-Native English-speaking boss. Learned a lot about children, communication and the importance of emotional intelligence.
Teen Club Manager/ Photography & Content producer at Ikos Andalucía, Spain
January 1, 2021 - December 31, 2021
Developed engaging programming with risk management and stakeholder communication. Delegated responsibilities to team whilst managing time and forward planning. Strengthened international team coordination and quick response planning. Produced, edited, and maintained content for 5-star hotel social media platforms.
Community Care Assistant at Northern Ireland
January 1, 2018 - December 31, 2019
Built trusted relationships with diverse clients through clear, emotionally intelligent communication. Developed time management through strict time keeping arrangements.
Freelance Videographer/ Photographer at PHE Productions (Aintree), Le Viet Social
January 1, 2025 - March 31, 2025
Created and shot branded video content and managed social media content tailored to client goals with back-and-forth fluid communication. Produced, edited, and published promotional videos across platforms such as Instagram and Facebook. Developed strategic messaging and visual identity for campaigns. Monitored analytics to adapt strategies and enhance audience engagement.
Digital Marketing Manager at Liverpool, UK
January 1, 2024 - June 1, 2024
Plan and deliver multi-platform content campaigns targeting audience growth and engagement whilst managing budgets, including e-mail marketing. Coordinate influencer partnerships and social media collaborations. Track performance using analytics tools like Instagram Insights, KPIs, Meta tools, and Google Analytics, optimizing campaigns accordingly. Liaise with PR representatives, talent agencies, and creatives to build long-term brand value and relationships. Create and implement PR coverage to increase brand visibility and monitor stakeholder relationships.
Au Pair & Content Creator at Los Angeles, CA
January 1, 2023 - January 1, 2024
Balanced creative development with real-world insight into U.S. influencer/PR culture. Designed content and outreach strategies for YouTube and Instagram. Gained direct experience navigating media expectations and brand building in a high-visibility environment. Assisted with app proofreads for Non-Native English-speaking boss. Learned a lot about children, communication and the importance of emotional intelligence.
Teen Club Manager/ Photography & Content Producer at Ikos Andalucía, Spain
January 1, 2021 - December 31, 2021
Developed engaging programming with risk management and stakeholder communication. Delegated responsibilities to team members while managing time and forward planning. Strengthened international team coordination and quick response planning. Produced, edited, and maintained content for 5-star hotel social media platforms.
Community Care Assistant at Northern Ireland
January 1, 2018 - December 31, 2019
Built trusted relationships with diverse clients through clear, emotionally intelligent communication. Developed time management skills through strict timekeeping arrangements.
Freelance Videographer/ Photographer at PHE Productions (Aintree) / Le Viet Social
January 1, 2025 - March 31, 2025
Created and shot branded video content and managed social media content tailored to client goals with fluid back-and-forth communication. Produced, edited, and published promotional videos across platforms including Instagram and Facebook. Developed strategic messaging and visual identity for campaigns. Monitored analytics to adapt strategies and enhance audience engagement.
Digital Marketing Manager at Liverpool, UK
January 1, 2024 - June 5, 2024
Planned and delivered multi-platform content campaigns, targeting audience growth and engagement whilst managing budgets including e-mail marketing. Coordinated influencer partnerships and social media collaborations. Tracked performance using analytics (Instagram Insights, KPIs, Meta tools, Google Analytics) and optimised accordingly. Liaised with PR representatives, talent agencies, and creatives to build long-term brand value and relationships. Created and implemented PR coverage to increase brand visibility and monitored stakeholder relationships.
Au Pair & Content Creator at Los Angeles, CA
January 1, 2023 - January 1, 2024
Balanced creative development with real-world insight into U.S. influencer and PR culture. Designed content and outreach strategies for YouTube and Instagram. Gained direct experience navigating media expectations and brand building in a high-visibility environment. Assisted with app proofreads for a non-native English-speaking boss. Learned about children, communication, and the importance of emotional intelligence.
Teen Club Manager/ Photography & Content producer at Ikos Andalucía, Spain
January 1, 2021 - December 31, 2021
Developed engaging programming with risk management and stakeholder communication. Delegated responsibilities to team while managing time and forward planning. Strengthened international team coordination and quick response planning. Produced, edited, and maintained content for 5-star hotel social media platforms.
Community Care Assistant at Northern Ireland
January 1, 2018 - December 31, 2019
Built trusted relationships with diverse clients through clear, emotionally intelligent communication. Developed time management through strict time keeping arrangements.

Education

BA (Hons) at Liverpool John Moore’s University
January 1, 2019 - December 31, 2023
International Study Year at Jean Moulin Lyon 3 University, France
January 1, 2021 - December 31, 2022
BA (Hons) Business and Public Relations at Liverpool John Moore’s University
January 1, 2019 - December 31, 2023
International Study Year at Jean Moulin Lyon 3 University, France
January 1, 2021 - December 31, 2022
BA (Hons) at Liverpool John Moore’s University
January 1, 2019 - December 31, 2023
International Study Year at Jean Moulin Lyon 3 University, France
January 1, 2021 - December 31, 2022

Qualifications

The King’s Trust Entrepreneurship Programme
January 1, 2024 - December 31, 2024
Registered CIPR Member
January 1, 2019 - December 31, 2023
The King’s Trust Entrepreneurship Programme
January 1, 2024 - December 31, 2024
Registered CIPR Member
January 1, 2019 - December 31, 2023
The King’s Trust Entrepreneurship Programme
January 1, 2024 - December 31, 2024
Registered CIPR Member
January 11, 2030 - July 7, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Non-Profit Organization, Professional Services, Retail