Available to hire
I am a security-cleared User Experience Designer with over a decade of experience crafting user-focused designs for both web and mobile applications. Proficient in wireframing, prototyping, and user testing, I excel at delivering intuitive and engaging user experiences. My creativity and collaborative approach have consistently driven projects beyond expectations, resulting in innovative solutions that enhance user satisfaction and business success.
I enjoy collaborating with cross-functional teams and always seek to create designs that not only meet user needs but also align with business goals. Outside work, I like traveling, football, table tennis, and board games.
Experience Level
Work Experience
Interaction Designer at Cabinet Office
August 1, 2024 - April 30, 2025Led the redesign of the Civil Service Jobs portal to enhance user experience and streamline recruitment processes. Collaborated with user researchers to identify critical user needs and pain points, leveraging insights to craft design strategies that improved user satisfaction. Developed interactive prototypes using Figma and GOV.UK Prototype Kit for iterative testing, which accelerated design-to-deployment. Delivered accessible, inclusive designs compliant with WCAG 2.1 AA standards, ensuring usability for diverse user groups and alignment with government accessibility requirements.
Senior UX Designer at Netcompany
June 1, 2023 - July 31, 2024Oversaw design across multiple projects to ensure user-centered solutions and seamless digital experiences. Directed the end-to-end redesign of P&O ferries bookings app, optimizing user flows and interface design, resulting in a 20% boost in user engagement and 15% increase in conversion rates. Designed and implemented a ServiceNow-based solution for sharing clinical user demographic data, ensuring data accuracy and security compliance. Secured a project bid by creating prototypes addressing transparency issues for a recruitment app with over 40,000 users. Collaborated closely with development teams to ensure accurate translation of prototypes into code using Zeplin.
Digital Designer at Aviva
April 1, 2022 - April 30, 2023Drove redesign of two General Insurance B2B products, enhancing user experience and increasing website traffic by 22% within six months. Conducted detailed competitive analysis and user surveys to provide actionable insights that informed design strategies aligned with user expectations and market standards. Created interactive prototypes via Figma validated with iterative usability testing, resulting in a 12% increase in task completion rates. Collaborated with development teams to implement responsive, mobile-first designs ensuring optimal functionality across devices.
UX Designer at Education & Skills Funding Agency
December 1, 2021 - April 30, 2022Led design of GDS-compliant online data collection forms for UK schools and colleges to submit reports to the government. Improved data accuracy and user satisfaction using techniques based on user feedback and ensured accessibility compliance. Facilitated design workshops with stakeholders delivering actionable solutions that streamlined expense recovery processes for public institutions, resulting in increased efficiency and reduced processing times. Partnered with cross-functional teams to gather requirements and translate them into functional design solutions aligned with user and business goals.
Interaction Designer at HMRC
January 1, 2021 - December 31, 2021General interaction designer responsibilities and contribution to projects (detailed descriptions not provided).
UX Designer at Vodafone
January 1, 2020 - June 30, 2020General UX design responsibilities and contribution to projects (detailed descriptions not provided).
UX/UI Designer at British Gas
August 1, 2018 - March 31, 2019General UX/UI design responsibilities and contribution to projects (detailed descriptions not provided).
Interaction Designer at Dept. of Health
June 1, 2020 - December 31, 2020General interaction designer responsibilities and contribution to projects (detailed descriptions not provided).
Product Designer at Hotels.com
April 1, 2019 - December 31, 2019General product design responsibilities and contribution to projects (detailed descriptions not provided).
SharePoint Designer at Bupa
May 1, 2015 - August 31, 2018General SharePoint design responsibilities and contribution to projects (detailed descriptions not provided).
Interaction Designer at Cabinet Office
August 1, 2024 - April 30, 2025Led the redesign of the Civil Service Jobs portal to enhance user experience and streamline recruitment processes. Collaborated with user researchers to identify critical user needs and pain points, leveraging insights to craft design strategies that enhanced user satisfaction post-launch. Developed interactive prototypes using Figma and the GOV.UK Prototype Kit, enabling iterative testing and validation of design concepts which accelerated the design-to-deployment timeline. Delivered accessible and inclusive designs compliant with WCAG 2.1 AA standards, broadening usability for diverse user groups and ensuring alignment with government accessibility requirements.
Senior UX Designer at Netcompany
June 1, 2023 - July 31, 2024Oversaw design across multiple projects, ensuring user-centred solutions and seamless digital experiences. Directed the end-to-end redesign of P&O ferries bookings app, optimizing user flows and interface design, leading to a 20% boost in user engagement and a 15% increase in conversion rates. Designed and implemented a ServiceNow-based solution for sharing clinical user demographic data, ensuring data accuracy, security compliance, and seamless integration into existing workflows. Secured a project bid by creating prototypes addressing transparency issues for a recruitment app with over 40,000 users. Worked closely with development teams to ensure correct translation of prototypes to code using Zeplin for handover.
Digital Designer at Aviva
April 1, 2022 - April 30, 2023Drove the redesign of two of Aviva's General Insurance B2B products, enhancing user experience and boosting website traffic by 22% within six months. Performed detailed competitive analysis and user surveys, providing actionable insights that informed design strategies ensuring alignment with user expectations and market standards. Created interactive prototypes using Figma, validating design concepts through iterative usability testing, resulting in a 12% increase in task completion rates and positive user feedback. Collaborated with development teams to implement responsive and mobile-first design solutions for optimal functionality.
UX Designer at Education & Skills Funding Agency
December 1, 2021 - April 30, 2022Led the design of user-centred GDS-compliant online data collection forms enabling UK schools and colleges to submit reports to the government. Improved data accuracy and user satisfaction by applying user feedback and implementing GDS-compliant accessibility standards. Facilitated collaborative design workshops with stakeholders, delivering actionable solutions that streamlined expense recovery processes for public institutions, resulting in increased efficiency and reduced processing times. Partnered with cross-functional teams to gather requirements and translate them into seamless, functional design solutions aligned with user and business goals.
Interaction Designer at HMRC
January 1, 2021 - December 31, 2021Worked as an Interaction Designer contributing to projects related to user experience. See case study in portfolio for details.
UX Designer at Vodafone
January 1, 2020 - June 30, 2020Contributed as UX Designer involved in enhancing user experiences. See case study in portfolio for details.
UX/UI Designer at British Gas
August 1, 2018 - March 31, 2019Worked as UX/UI Designer focused on user interface and user experience design. See case study in portfolio for details.
Interaction Designer at Dept. of Health
June 1, 2020 - December 31, 2020Worked as Interaction Designer in healthcare sector projects. See case study in portfolio for details.
Product Designer at Hotels.com
April 1, 2019 - December 31, 2019Worked as Product Designer delivering user-centered product design solutions. See case study in portfolio for details.
SharePoint Designer at Bupa
May 1, 2015 - August 31, 2018Worked as SharePoint Designer focusing on designing solutions with SharePoint. See case study in portfolio for details.
Education
Bachelor’s Degree at University of Bedfordshire
August 1, 2001 - September 30, 2004Access Certification at Croydon College London
August 1, 2000 - September 30, 2001Bachelor’s Degree at University of Bedfordshire
August 1, 2001 - September 30, 2004Access Certification at Croydon College London
August 1, 2000 - September 30, 2001Qualifications
Hotels.com, User Centred Design Impact Award - Winner
November 1, 2019 - November 30, 2019Bupa (South East England) Employee Of The Month
January 1, 2018 - January 31, 2018User Centred Design Impact Award - Winner
November 1, 2019 - November 30, 2019Employee Of The Month
January 1, 2018 - January 31, 2018Industry Experience
Government, Financial Services, Healthcare, Transportation & Logistics, Travel & Hospitality, Education
Experience Level
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