Available to hire
Hi, I’m Carolina Urrutia Pérez, a marketing strategist with over 14 years of experience specializing in demand generation and digital campaigns within the tech sector across Latin America. I have a passion for crafting multi-channel marketing strategies that drive business growth and engagement. I’m also experienced in managing CRM systems like HubSpot and coordinating both virtual and live events.
Recently, I’ve been involved in community partnership initiatives in Canada, where I enjoy connecting and fostering relationships to create meaningful impact. I love collaborating with cross-functional teams and continuously learning new trends to enhance marketing effectiveness.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Marketing Lead at Tech And Solve
January 1, 2021 - April 27, 2024Designed and executed multi-channel demand generation strategies across Latin America targeting mid-size tech clients. Increased qualified lead volume by 20% through CRM segmentation alignment with campaign flows. Oversaw virtual and in-person event planning to boost client engagement and brand awareness. Collaborated with product and sales teams to launch co-branded content and case studies.
Marketing and Sales Coordinator at Personalsoft S.A.S
January 1, 2018 - December 31, 2020Executed targeted email and social media campaigns, improving conversion rates by 15%. Worked closely with business development to qualify leads and improve sales funnel metrics. Managed logistics for client-facing events in Colombia and the U.S., reducing costs by 10%.
Marketing Manager at Spazio W
January 1, 2014 - December 31, 2017Oversaw marketing efforts for luxury furniture divisions, supporting a 15% rise in annual sales. Created branded content and newsletters, increasing open rates by 15%. Led event coordination and brand material improvement to drive client engagement.
Marketing Lead at Tech And Solve
January 1, 2021 - April 25, 2024Designed and executed multi-channel demand generation strategies across Latam, targeting mid-size tech clients. Increased qualified lead volume by 20% by aligning CRM segmentation (HubSpot) with campaign flows. Oversaw virtual and in-person event planning, boosting client engagement and brand awareness. Partnered with product and sales teams to launch co-branded content and case studies.
Marketing and Sales Coordinator at Personalsoft S.A.S
January 1, 2018 - December 31, 2020Executed targeted email and social media campaigns, improving conversion rates by 15%. Worked closely with business development to qualify leads and improve sales funnel metrics. Managed logistics for client-facing events in Colombia and the U.S., reducing costs by 10%.
Marketing Manager at Spazio W
January 1, 2014 - December 31, 2017Oversaw marketing efforts for luxury furniture divisions, supporting a 15% rise in annual sales. Created branded content and newsletters, increasing open rates by 15%. Led event coordination and brand material improvement to drive client engagement.
Education
Specialist at Universidad de Buenos Aires, Argentina
January 1, 0000 - December 31, 0000Graphic Design at Universidad de Boyacá, Colombia
January 1, 0000 - December 31, 0000Specialist at Universidad de Buenos Aires
January 1, 0001 - December 31, 0001Graphic Design at Universidad de Boyacá
January 1, 0001 - December 31, 0001Qualifications
Digital Content Creation and Strategy
January 1, 2024 - December 31, 2024Marketing and Product for Business Growth
January 1, 2024 - December 31, 2024Digital Content Creation and Strategy
January 1, 2024 - December 31, 2024Marketing and Product for Business Growth
January 1, 2024 - December 31, 2024Industry Experience
Software & Internet, Professional Services, Non-Profit Organization, Media & Entertainment, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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