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I am a visionary and results-driven marketing leader with over 15 years of experience working across B2B, B2C, and B2B2C sectors. I specialize in crafting data-driven marketing strategies that scale growth, drive measurable ROI, and build strong brands. My expertise spans team leadership, digital marketing, content strategy, product launches, and high-impact event marketing. I leverage advanced tools like Google Analytics 4, Google Tag Manager, Google Ads, HubSpot, Salesforce, and Act-On to optimize campaigns and deliver outstanding business outcomes. I'm passionate about creating impactful go-to-market strategies and leading collaborative teams towards marketing excellence.…I am a visionary and results-driven marketing leader with over 15 years of experience working across B2B, B2C, and B2B2C sectors. I specialize in crafting data-driven marketing strategies that scale growth, drive measurable ROI, and build strong brands. My expertise spans team leadership, digital marketing, content strategy, product launches, and high-impact event marketing. I leverage advanced tools like Google Analytics 4, Google Tag Manager, Google Ads, HubSpot, Salesforce, and Act-On to optimize campaigns and deliver outstanding business outcomes. I'm passionate about creating impactful go-to-market strategies and leading collaborative teams towards marketing excellence.

Sixmar Diaz

Marketing Strategist, Brand Strategist, Marketing Automation Specialist, +3

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I am a visionary and results-driven marketing leader with over 15 years of experience working across B2B, B2C, and B2B2C sectors. I specialize in crafting data-driven marketing strategies that scale growth, drive measurable ROI, and build strong brands. My expertise spans team leadership, digital marketing, content strategy, product launches, and high-impact event marketing. I leverage advanced tools like Google Analytics 4, Google Tag Manager, Google Ads, HubSpot, Salesforce, and Act-On to optimize campaigns and deliver outstanding business outcomes. I'm passionate about creating impactful go-to-market strategies and leading collaborative teams towards marketing excellence.…I am a visionary and results-driven marketing leader with over 15 years of experience working across B2B, B2C, and B2B2C sectors. I specialize in crafting data-driven marketing strategies that scale growth, drive measurable ROI, and build strong brands. My expertise spans team leadership, digital marketing, content strategy, product launches, and high-impact event marketing. I leverage advanced tools like Google Analytics 4, Google Tag Manager, Google Ads, HubSpot, Salesforce, and Act-On to optimize campaigns and deliver outstanding business outcomes. I'm passionate about creating impactful go-to-market strategies and leading collaborative teams towards marketing excellence.

Available to hire

I am a visionary and results-driven marketing leader with over 15 years of experience working across B2B, B2C, and B2B2C sectors. I specialize in crafting data-driven marketing strategies that scale growth, drive measurable ROI, and build strong brands. My expertise spans team leadership, digital marketing, content strategy, product launches, and high-impact event marketing.

I leverage advanced tools like Google Analytics 4, Google Tag Manager, Google Ads, HubSpot, Salesforce, and Act-On to optimize campaigns and deliver outstanding business outcomes. I’m passionate about creating impactful go-to-market strategies and leading collaborative teams towards marketing excellence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Marketing Director at LyricFind Inc.

January 1, 2021 - June 4, 2024

Led end-to-end go-to-market strategies and demand generation across all products, leveraging HubSpot CRM for lead scoring, automation, and data cleansing; managed 23 HubSpot campaigns generating 500+ MQLs every 6 months. Directed Google Ads campaigns with an average 60% conversion rate. Implemented Google Tag Manager and GA4 for full funnel tracking. Successfully launched LyricFind Kids channel, reaching 1M+ views in under a year, and led post-acquisition marketing for RotorVideos including website optimization and rebranding. Created influencer and webinar programs to enhance awareness and thought leadership. Achieved 104% new customer growth, 60% increased web traffic, and 27% purchases growth in 2024 through personalized retargeting and upselling. Owned content calendars and multi-channel campaigns, developed marketing attribution models, and managed a global conference program covering 60+ annual events. Supervised and mentored a marketing team of four, enhancing MarTech and analyt

Corporate Brand, Marketing & Communications Director at Teranet Inc.

January 1, 2010 - January 1, 2021

Chaired the Corporate Brand Governance Committee, setting brand strategies and standards across the company and acquisitions. Directed rebrands under tight deadlines ensuring accessibility compliance. Managed digital marketing strategies including SEO, PPC, social, and remarketing, generating 450+ qualified leads quarterly. Developed successful customer retention and growth plans with up to 95% retention using Salesforce and HubSpot automation. Handled six-figure marketing budgets, reporting ROI to leadership and uncovering $250K annual in cost savings. Executed marketing strategy for over 69 trade shows annually, supporting lead generation and client retention. Supervised a team of five and collaborated with IT, product, and sales teams to drive go-to-market excellence.

Senior Product Marketing Manager at FedEx Canada Ltd.

January 1, 2007 - January 1, 2010

Developed product marketing and go-to-market strategies for shipping, logistics, and e-commerce solutions. Conducted customer data analyses to improve loyalty programs and optimize campaign targeting and performance. Created marketing materials including product collateral, sales presentations, and promotional campaigns to drive revenue growth.

Marketing Director at LyricFind Inc.

January 1, 2021 - June 6, 2024

Led end-to-end go-to-market and demand generation strategies for LyricFind and RotorVideos, managing 23 HubSpot campaigns producing 500+ MQLs biannually. Executed high-performance Google Ads campaigns with a 60% conversion rate. Implemented advanced buyer segmentation and personalized messaging using data analytics. Spearheaded GTM, GA4, and Google Tag Manager for funnel performance tracking. Successfully launched LyricFind Kids channel reaching 1,000,000+ views. Directed post-acquisition marketing for RotorVideos and drove significant business growth with personalized retargeting and upselling campaigns. Managed a global conference program with 60+ events annually and a six-figure marketing budget. Mentored a marketing team of four, enhancing MarTech and analytics skills.

Corporate Brand, Marketing & Communications Director at Teranet Inc.

January 1, 2010 - January 1, 2021

Developed and chaired Corporate Brand Governance Committee, setting brand strategy during acquisitions. Oversaw rebranding for acquired companies ensuring accessibility compliance. Managed digital marketing generating 450+ qualified leads quarterly. Achieved up to 95% customer retention via automated Salesforce and HubSpot strategies. Managed six-figure budgets, identified $250K in savings through process optimization. Executed marketing strategy for over 69 trade shows annually. Supervised a marketing team of five and collaborated cross-functionally to drive GTM excellence.

Senior Product Marketing Manager at FedEx Canada Ltd.

January 1, 2007 - January 1, 2010

Developed product marketing strategies and go-to-market plans for new/existing solutions. Analyzed customer data to improve loyalty and optimize campaign performance. Created marketing materials including collateral, sales presentations, and promotional campaigns to support revenue growth.