I’m a versatile graphic designer with a passion for branding, visual storytelling, and pragmatic design solutions. Over the years I’ve shaped marketing collateral, digital experiences, and product branding for healthcare, manufacturing, and travel brands, always aiming for clarity, impact, and user-friendly results. I’m a pro who can work independently or quickly lead a brainstorming session with colleagues. My range of skills allows me to present creative ideas confidently to internal teams and external clients, while staying focused on goals and deadlines.…

Herbert Whitaker

I’m a versatile graphic designer with a passion for branding, visual storytelling, and pragmatic design solutions. Over the years I’ve shaped marketing collateral, digital experiences, and product branding for healthcare, manufacturing, and travel brands, always aiming for clarity, impact, and user-friendly results. I’m a pro who can work independently or quickly lead a brainstorming session with colleagues. My range of skills allows me to present creative ideas confidently to internal teams and external clients, while staying focused on goals and deadlines.…

Available to hire

I’m a versatile graphic designer with a passion for branding, visual storytelling, and pragmatic design solutions. Over the years I’ve shaped marketing collateral, digital experiences, and product branding for healthcare, manufacturing, and travel brands, always aiming for clarity, impact, and user-friendly results.

I’m a pro who can work independently or quickly lead a brainstorming session with colleagues. My range of skills allows me to present creative ideas confidently to internal teams and external clients, while staying focused on goals and deadlines.

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Skills

Experience Level

Language

English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Technical Writer / Designer at Empire Comfort
June 1, 2016 - May 31, 2025
Organized materials to complete designs and writing assignments according to set standards regarding branding, concept, order, clarity, conciseness, style, and terminology. Maintained records, work files, revisions, ANSI document requirements, French and Spanish translations. Wrote, edited, standardized, and made changes to materials for primary business and establishment personnel. Conferred with customer representatives, vendors, plant executives, or publisher to establish technical specifications and determine subject material to be developed for publication. Responsible for original copy writing, review of published materials, recommending revisions or changes in scope, format, content, and methods of reproduction and binding. Selected photographs, drawings, sketches, diagrams, and charts to illustrate materials.
Graphic Designer at AMETEK
June 1, 2015 - March 31, 2016
Handled day-to-day execution of digital design programs aiming to build brand image, explore corporate customer acquisition, and brand value goals across digital touchpoints. Wrote copy for instructional product installation pamphlets to assist installers. Created written technical labeling guide copy spec sheets for engineers including product specs, instructions, descriptions, and end goals for new products. Provided internal corporate branding design support including websites, eblasts, brochures, packaging, banners, flyers, business cards, logos, technical writing, illustration, and photography. Improved creative benchmarks to elevate customer experiences and final products.
Graphic Designer at Mallinckrodt Pharmaceuticals
January 1, 2014 - December 31, 2015
Collected, analyzed, integrated, and maintained cross-functional creative design with clear direction and usage goals for end users and clients. Wrote, developed, and designed drug analytical technical sheets for new, current, and changing drug specifications data. Produced deliverables including P&L documents, brochures, posters, displays, booth, print, logos, websites, iPad, Facebook e-blasts, animation, and corporate support initiatives.
Senior Graphic Designer at Your Travel Biz (YTB)
January 1, 2007 - November 30, 2013
Integrated advertising design strategies with emphasis on front-end web design and development. Ensured all graphic deliverables met project requirements and brand standards. Managed materials, inventory, and project duties. Produced visual designs that set the business apart while maintaining strategy and marketing tactics. Implemented technological software changes to increase functionality of the in-house creative services department. Kept up with industry trends and advances in technology, design, and media. Was a critical contributor to the creative team developing corporate and e-commerce presence with high traffic, focusing on intuitive product discovery and purchasing. Responsible for time management. Created logos, brochures, animations, flyers, forms, banners, booths, posters, digital photography, B2C/B2B web pages, and email blasts.
Multimedia Graphic Designer at May Company
January 1, 2000 - October 31, 2006
Created original design and information strategies, including organization-driven direct mail training criteria for new designers to complete required technical and creative marketing tasks on time. Designed direct mail and product branding marketing campaigns. Employed rapid concept ideation to turn visions into concepts, translating those concepts into designs and presenting clear client experiences. Utilized current industry design standards and best practices. Focused on communication hierarchy using layout, color, typography, iconography, photography, rich media, and brand elements. Generated multiple visual design concepts and made recommendations aligning with project goals. Created and organized production assets while ensuring brand style standards, designing logos, brochures, flyers, forms, banners, posters, digital photography, and web design. Published work featured in Fortune, Forbes, and Bridal Guide. Awarded outstanding support executive in fall 2003.
Graphic Designer at Suburban Journal
January 1, 1997 - October 31, 1999
Created advertising using MAC/PC electronic media platforms. Collaborated with creative team and management to develop concepts and ideas that meet creative and strategic goals. Managed multiple projects including revisions and print-ready production. Managed assets, setup, and packaging of electronic files for pre-press.
Pre-Press Quality Control at MWM Dexter
January 1, 1993 - June 30, 1995
Developed tools and techniques to eliminate problems like overproduction, delays, non-value-added processing, excess inventory, and defects. Delivered quality checks required at various production stages including color approvals, correct pagination for impositions and signatures, proper trimming, folds, and plate burning.
Packaging Designer at Grafix Associates
January 1, 1991 - December 31, 1993
Designed commercial food and beverage packaging incorporating original illustrations, graphics, typography, photography, and PMT camera work from concept to completion. Supported technology including Mac CS and used Gerber digital plotter for large format lettering and graphics supporting commercial signage work.
Graphic Designer at May Company
January 1, 2004 - December 31, 2005
Developed new, effective direct mail training criteria for designers. These efforts sparked an 18% sales increase. Awarded Top Support Executive of 1900 Employees.
Senior Designer at Your Travel Biz (YTB)
January 1, 2007 - December 31, 2013
Critical contributor to the creative team developing both corporate travel and an e-commerce presence with high-traffic and frequent design evolution. Designs always supported intuitive product discovery, and clarity of end-to-end customer experiences. Key player on initial conceptual stages of advertising programs and corporate identity campaigns. Worked closely with account managers developing successful design concepts that match our client’s business strategies.
Graphic Designer at Mallinckrodt
January 1, 2014 - December 31, 2015
Collected, analyzed, integrated, and maintained cross-functional creative design, with clear direction and usage goal for the end user and/or client. Understood critical path activities and anticipated steps that were potential bottlenecks.
Writer/Designer at Empire Comfort Systems
January 1, 2016 - December 31, 2025
Determined the needs of end users for new design and technical documentation. Organized materials to complete designs and writing assignments according to set standards regarding branding, concept, order, clarity, conciseness, style, and terminology. Wrote, edited, standardized, and translated materials into French and Spanish. Gathered usability feedback from customers, engineers, and manufacturers.
Writer/ Designer at Empire Comfort Systems
January 1, 2016 - January 1, 2025
Determined the needs of end users for new design and technical documentation. Organized materials to complete designs and writing assignments according to set standards regarding; branding, concept, order, clarity, conciseness, style, and terminology. Wrote, edited, standardized, made changes to materials to best establish and represent our industrial technology products. Maintained records, work files, revisions, translations of docs into (French, Spanish). Reviewed published materials and recommend revisions or changes in scope, format, content, and methods of reproduction, binding and translation. Gathered usability feedback from customers, engineers, and manufacturers.

Education

AA at Art Institute Of Pittsburgh
January 1, 1988 - December 31, 1990
BFA at Southwest Missouri State University
January 1, 1992 - December 31, 1994
Associate of Arts (AA) Visual Communication at Art Institute of Pittsburgh
January 1, 1988 - January 1, 1990
Bachelor of Fine Arts (BFA) in Graphic Design at Southwest Missouri State University
January 1, 1992 - January 1, 1994
3-D Design, Jewelry Making, Metal Smithing at Southern Illinois University Edwardsville
January 1, 1996 - January 1, 1996
Illinois Law Enforcement Certification (Basic) at Illinois Police Academy
January 1, 1986 - January 1, 1986
3-D Design at Southern Illinois University Edwardsville
January 1, 1996 - February 11, 2026
BFA in Graphic Design (Course Transfer from the Art Institute Of Pittsburgh) at Missouri State University (Springfield)
January 1, 1992 - January 1, 1994
AA Visual Communication at Art Institute of Pittsburgh
January 1, 1988 - January 1, 1990
Basic Law Enforcement at Southeastern Illinois College
January 1, 1986 - February 11, 2026
3-D Design, Jewelry Making, Metal Smithing at Southern Illinois University Edwardsville
January 1, 1996 - February 11, 2026
BFA (Course Transfer) Major: Graphic Design at Southwestern Missouri State University
January 1, 1992 - January 1, 1994
AA Visual Communication Major: Illustration / Graphic Design at Art Institute of Pittsburgh
January 1, 1988 - January 1, 1990
Basic Law Enforcement at Illinois Police Academy
January 1, 1986 - February 11, 2026

Qualifications

Certified Illinois Law Enforcement Officer
January 1, 1986 - December 31, 1986
Illinois Police Academy - Illinois Law Enforcement Certification (Basic)
January 1, 1986 - January 1, 1986
Certified as an Illinois Law Enforcement Officer
January 1, 1986 - February 11, 2026
Illinois Police Academy Certification: Basic Law Enforcement
January 1, 1986 - February 11, 2026

Industry Experience

Media & Entertainment, Manufacturing, Travel & Hospitality, Consumer Goods, Professional Services, Retail, Education, Software & Internet, Other, Computers & Electronics, Healthcare