Hi, I'm Shoaib Rais, a Strategic Creative Director and Digital Marketer with over four years of experience working with major international brands like Sony Alpha and UNICEF. I specialize in crafting innovative brand campaigns and digital strategies that increase social media engagement and brand visibility. I love leading creative teams and managing projects from concept through to execution, ensuring that every campaign I work on delivers measurable success. When I'm not directing creative projects, I enjoy experimenting with new content formats and data-driven marketing tactics to keep ahead in the fast-paced digital landscape. I’m passionate about storytelling through visuals and always aim to create experiences that resonate deeply with audiences.…

Shoaib Rais

Hi, I'm Shoaib Rais, a Strategic Creative Director and Digital Marketer with over four years of experience working with major international brands like Sony Alpha and UNICEF. I specialize in crafting innovative brand campaigns and digital strategies that increase social media engagement and brand visibility. I love leading creative teams and managing projects from concept through to execution, ensuring that every campaign I work on delivers measurable success. When I'm not directing creative projects, I enjoy experimenting with new content formats and data-driven marketing tactics to keep ahead in the fast-paced digital landscape. I’m passionate about storytelling through visuals and always aim to create experiences that resonate deeply with audiences.…

Available to hire

Hi, I’m Shoaib Rais, a Strategic Creative Director and Digital Marketer with over four years of experience working with major international brands like Sony Alpha and UNICEF. I specialize in crafting innovative brand campaigns and digital strategies that increase social media engagement and brand visibility. I love leading creative teams and managing projects from concept through to execution, ensuring that every campaign I work on delivers measurable success.

When I’m not directing creative projects, I enjoy experimenting with new content formats and data-driven marketing tactics to keep ahead in the fast-paced digital landscape. I’m passionate about storytelling through visuals and always aim to create experiences that resonate deeply with audiences.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Video Editor at Sepia Enterprise Ltd.
January 1, 2020 - June 15, 2025
Edited and delivered over 200 video projects for corporate and e-commerce clients, increasing key metrics like watch time and click-through rates by an average of 30%. Conceptualized and executed dynamic short-form video content for Instagram Reels and TikTok, contributing to a 40% growth in social media following for key accounts over a 12-month period. Served as a key video editor for projects with globally recognized brands including Sony Alpha Pakistan, TRT World, and UNICEF, delivering high-stakes content for international broadcast and digital campaigns. Enhanced brand aesthetics and narrative depth by implementing advanced color grading, sound design, and custom motion graphics, leading to a more premium and professional final product. Directed and operated camera setups for in-house shoots, including product showcases and interviews, reducing the need for external camera operators and ensuring a cohesive vision from production to final edit. Managed a pipeline of 5-8 video proj
Creative Director & Digital Marketer at Sepia Enterprise Ltd.
January 1, 2020 - Present
Directed creative strategy and managed the production of over 200 digital projects, leading to a 30% increase in engagement metrics such as watch time and click-through rates. Developed and launched integrated digital marketing campaigns that resulted in 40% growth in social media following and brand visibility over 12 months. Served as the primary creative lead for clients including Sony Alpha Pakistan, TRT World, and UNICEF, translating brand objectives into high-impact digital content for global campaigns. Led brand aesthetics and narrative arcs, overseeing color grading, sound design, and motion graphics to elevate productions. Managed the entire content production pipeline, reducing reliance on contractors and ensuring cohesive vision. Oversaw 5-8 client projects concurrently, consistently meeting deadlines, budget, and performance goals. Pioneered new content formats and data-driven strategies improving workflow efficiency and campaign effectiveness especially on mobile-first pla

Education

Bachelor of Business Administration at Lahore Garrison University
January 1, 2021 - February 1, 2025
Bachelor of Business Administration at Lahore Garrison University
January 1, 2021 - February 1, 2025

Qualifications

Advanced Editing Certificate
January 1, 2022 - December 31, 2022
Cinematography and Color Grading
January 1, 2023 - December 31, 2023
Digital Marketing Expert
January 1, 2024 - December 31, 2024
Advanced Editing Certificate
January 1, 2022 - December 31, 2022
Cinematography and Color Grading
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Consumer Goods, Computers & Electronics, Real Estate & Construction, Professional Services