I specialize in illustration and graphic design. As an art director, I worked in advertising agencies for ten years, collaborating closely with creative teams to deliver diverse artistic content for clients across various industries, particularly in the realm of social media. Now based in Paris, I bring a unique perspective to my work by blending cross-cultural experiences gained from working in Shanghai and other international cities. I am passionate about creating visually impactful and coherent creative concepts that connect with the audience and meet client needs. I'm a curious and organized professional who loves to collaborate and produce creative solutions that are both effective and engaging.…

echo

I specialize in illustration and graphic design. As an art director, I worked in advertising agencies for ten years, collaborating closely with creative teams to deliver diverse artistic content for clients across various industries, particularly in the realm of social media. Now based in Paris, I bring a unique perspective to my work by blending cross-cultural experiences gained from working in Shanghai and other international cities. I am passionate about creating visually impactful and coherent creative concepts that connect with the audience and meet client needs. I'm a curious and organized professional who loves to collaborate and produce creative solutions that are both effective and engaging.…

Available to hire

I specialize in illustration and graphic design. As an art director, I worked in advertising agencies for ten years, collaborating closely with creative teams to deliver diverse artistic content for clients across various industries, particularly in the realm of social media. Now based in Paris, I bring a unique perspective to my work by blending cross-cultural experiences gained from working in Shanghai and other international cities.

I am passionate about creating visually impactful and coherent creative concepts that connect with the audience and meet client needs. I’m a curious and organized professional who loves to collaborate and produce creative solutions that are both effective and engaging.

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Language

French
Advanced
English
Advanced
Chinese
Fluent

Work Experience

DA Senior / Illustratrice at Freelance
January 1, 2021 - August 7, 2025
Create visuals for social media content for Chinese clients, propose artistic directions, and produce illustrations based on client needs.
Group Head at Dentsu Shanghai
June 1, 2019 - May 31, 2021
Led a creative team (senior editor, DA, intern) ensuring visual and tonal consistency for multi-platform campaigns targeting international clients. Collaborated with project managers, planners, and producers to maintain coherence, meet deadlines, and budget. Participated in client presentations, defended creative choices, and translated strategic issues into relevant concepts. Supervised creative service providers and ensured artistic direction.
DA senior, animatrice & illustratrice at W
December 1, 2017 - February 28, 2019
Developed creative concepts collaboratively with Creative Directors, managed artistic direction throughout production to ensure deliverable quality such as ads, mini-sites, and interactive content. Created 2D animations and illustrations tailored to project needs.
DA senior at HAVAS Shanghai
September 1, 2016 - December 31, 2017
Provided creative ideas and produced diverse marketing materials including key visuals, storyboards, and moodboards in response to brand timelines, ensuring reactivity and efficiency.
DA at MSL Group (Groupe Publicis)
March 1, 2015 - September 30, 2016
Created daily social content for clients, participated in brainstormings, final production, and reported directly to the Creative Director.
Senior Illustrator at 上海立轩文化传播有限公司
July 9, 2013 - September 30, 2014
Lead and supervise the creative direction and output of the illustration team. Conceptualize and illustrate children's picture books, including brainstorming creative ideas, composing layouts, drawing, and typesetting. Manage color calibration and oversee post-production printing processes.

Education

Licence 3 at Beaux-arts de Marseille
September 1, 2023 - June 30, 2024
Licence at China Academy of Art
September 1, 2009 - June 30, 2013
Master at University Paris 8
September 28, 2024 - June 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Education
    uniE621 HTML5 Game Result Posters – Four Cities Theme
    Designed result posters for an HTML5 game, creating four unique versions inspired by different cities.…
    uniE621 Game Tournament Countdown Poster – Tencent Games
    Created a countdown poster for a Tencent Games tournament. Illustrated player portraits based on real team members. Designed costumes inspired by their in-game characters. Combined realistic facial features with stylized game aesthetics to enhance immersion and brand identity.…
    uniE621 Criminal Portrait Illustrations – Hong Kong Publisher
    Created illustrations for a nonfiction book published in Hong Kong, depicting notorious criminals from history. The portraits were drawn based on archival photographs of the offenders. illustrator…
    uniE621 HTML5 Game Result Posters – Four Cities Theme
    Designed result posters for an HTML5 game, creating four unique versions inspired by different cities.…
    uniE621 Game Tournament Countdown Poster – Tencent Games
    Created a countdown poster for a Tencent Games tournament. Illustrated player portraits based on real team members. Designed costumes inspired by their in-game characters. Combined realistic facial features with stylized game aesthetics to enhance immersion and brand identity.…
    uniE621 Game Tournament Countdown Poster – Tencent Games
    Created a countdown poster for a Tencent Games tournament. Illustrated player portraits based on real team members. Designed costumes inspired by their in-game characters. Combined realistic facial features with stylized game aesthetics to enhance immersion and brand identity. illustrator…
    paper Illustration Portfolio Overview
    This portfolio showcases a selection of illustration works I’ve created over the past decade. With a diverse client base across various industries, my illustration styles and types have continuously evolved to meet different project needs. I specialize in adapting to a wide range of styles, guided by client references and moodboards to ensure the visuals align with each brand’s identity and creative direction. The portfolio includes: Key visuals (KV) Storyboards (STB) Editorial and publishing illustrations Social media visual content Character design 2D animation assets Personal artworks animator graphicdesigner illustrator…
    paper Realistic illustration style
    Created posters, key visuals (KV), and storyboards (STB) in various realistic illustration styles, including digital painting and watercolor. Worked with clients from diverse industries such as gaming and fashion. illustrator…
    paper Children’s Picture Books – Educational English Books for Publishers
    In the early stage of my career, I worked closely with editors to develop scripts, design compositions, apply colors, and follow up on color proofing and printing. illustrator…
    paper A mei- illustrated picture book for guesthouse
    This project involved developing an original illustrated picture book for a family-friendly guesthouse located on a turtle-shaped island. Its mascot, a small turtle, inspired the story, which I wrote and illustrated after a site visit. The book helps to build the brand’s unique visual identity and emotional connection with guests. illustrator storyteller…