Available to hire
Hi, I’m Christina Obidah, a Digital Marketing Coordinator with 3+ years of experience helping nonprofits and small businesses grow. I specialize in TikTok and Instagram strategies that drive engagement and community growth, and I’m skilled in content creation, SEO/SEM, and campaign management.
I’ve built a track record of delivering measurable results—like boosting engagement by 40%, increasing sales by 25%, and expanding online communities through targeted campaigns. I’m passionate about collaborating with teams and partners to develop content schedules, craft viral TikToks, and forge community alliances.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Founder & Social Media Strategist at Digital Assist Marketing
April 1, 2023 - June 21, 2024Founded and led a freelance digital marketing agency, empowering over 20 small businesses to boost their social media presence on TikTok and Instagram, achieving an average 40% growth in engagement. Created content strategies, monthly calendars, and high-performing video content tailored to each client's audience. Spearheaded community engagement and trend analysis, elevating brand visibility by 30% and enhancing loyalty. Partnered with bookstores and wellness brands to drive a 25% sales increase via multi-platform campaigns. Achieved a 40% rise in lead generation and a 30% boost in conversion rates through targeted social media strategies. Launched targeted social media campaigns, resulting in a 30% boost in lead generation and a 15% increase in conversion rates. Orchestrated cross-functional team meetings to align marketing efforts, resulting in streamlined processes and timely project completions. Analyzed engagement metrics to refine strategies, delivering noticeable results in aud
Social Media Strategist at Red Stick Reads
June 1, 2025 - June 21, 2024Overseeing a full-scale TikTok strategy revamp for a beloved local bookstore, driving brand visibility through daily posting and original short-form video concepts. Fostered an engaging online community by actively managing direct messages and initiatives that enhanced customer relationships by 30%. Drove engagement for author readings and themed gatherings by creating captivating video content and implementing a consistent scheduling strategy, resulting in a notable boost in event attendance. Spearheaded promotion of in-store events, increasing attendance by 30% with engaging video content and consistent scheduling. Analyzed engagement metrics to refine content strategy, resulting in a noticeable increase in follower interactions and brand loyalty. Orchestrated targeted campaigns for in-store events, enhancing attendance and generating substantial buzz through creative social media promotions. Fostered partnerships with local authors and influencers to amplify outreach, creating a vib
Social Media Strategist at Dogs Matter
April 1, 2024 - April 30, 2024Created engaging TikTok content that increased Dogs Matter's followers by 35%, and successfully built an interactive online community, resulting in a 20% boost in user loyalty. Fostered a vibrant online community through interactive social media campaigns, enhancing user engagement and loyalty.
Founder & Social Media Strategist at Digital Assist Marketing
April 1, 2023 - June 8, 2024Founded and led a freelance digital marketing agency, empowering over 20 small businesses to boost their social media presence on TikTok and Instagram, achieving an average 40% growth in engagement. Created content strategies, monthly calendars, and high-performing video content tailored to each client's audience. Spearheaded community engagement and trend analysis, elevating brand visibility by 30% and enhancing loyalty. Partnered with bookstores and wellness brands to drive a 25% sales increase via multi-platform campaigns. Achieved a 40% rise in lead generation and a 30% boost in conversion rates through targeted social media strategies. Launched targeted social media campaigns, resulting in a 30% boost in lead generation and a 15% increase in conversion rates. Orchestrated cross-functional team meetings to align marketing efforts, resulting in streamlined processes and timely project completions. Analyzed engagement metrics to refine strategies, delivering noticeable results in aud
Social Media Strategist at Red Stick Reads
June 1, 2025 - June 8, 2024Overseeing a full-scale TikTok strategy revamp for a beloved local bookstore, driving brand visibility through daily posting and original short-form video concepts. Fostered an engaging online community by actively managing direct messages and initiatives that enhanced customer relationships by 30%. Drove engagement for author readings and themed gatherings by creating captivating video content and implementing a consistent scheduling strategy, resulting in a notable boost in event attendance. Spearheaded promotion of in-store events, increasing attendance by 30% with engaging video content and consistent scheduling. Analyzed engagement metrics to refine content strategy, resulting in a noticeable increase in follower interactions and brand loyalty. Orchestrated targeted campaigns for in-store events, enhancing attendance and generating substantial buzz through creative social media promotions. Fostered partnerships with local authors and influencers to amplify outreach, creating a vib
Social Media Strategist at Dogs Matter
April 1, 2024 - April 30, 2024Created engaging TikTok content that increased Dogs Matter's followers by 35%, and successfully built an interactive online community, resulting in a 20% boost in user loyalty. Fostered a vibrant online community through interactive social media campaigns, enhancing user engagement and loyalty.
Founder & Digital Marketing Specialist at Digital Assist Marketing
April 1, 2023 - PresentFounder and Digital Marketing Specialist helping small businesses grow their online presence. Increased engagement by 40%, boosted sales by 25%, and improved conversions by 30% through targeted campaigns; created content calendars, produced popular TikToks, and built community alliances.
Social Media Strategist at Red Stick Reads
June 1, 2025 - PresentRevamped TikTok strategy to boost event attendance by 30% and built partnerships with authors/influencers to expand community reach.
Social Media Strategist at Dogs Matter
April 1, 2024 - PresentLed digital marketing, including SEO, SEM, email, and social campaigns; boosted TikTok followers by 35%, managed a team of 10, and delivered community growth initiatives (IG engagement +45%, TikTok followers +50%; event attendance +30%).
Founder & Digital Marketing Specialist at Digital Assist Marketing
April 1, 2023 - PresentAssisted small businesses in expanding their social presence, achieving a 40% engagement increase; drove a 25% sales increase and a 30% boost in conversions with targeted campaigns; created content schedules, produced popular TikToks, and developed community alliances.
Social Media Strategist at Red Stick Reads
June 1, 2025 - PresentRevamped TikTok strategy, increasing event attendance by 30%; fostered partnerships with authors and influencers to expand community reach.
Social Media Strategist at Dogs Matter
April 1, 2024 - PresentBoosted TikTok followers by 35%, cultivated an interactive community and driving sales; led a team of 10, providing guidance, training, and evaluations; managed digital marketing, including SEO, SEM, email, and social media campaigns; notable campaign results: +45% IG engagement, +50% TikTok followers; +30% event attendance via TikTok.
Education
Associate’s in Digital Marketing at Meta
January 11, 2030 - January 1, 2025Associate’s in Digital Marketing at Meta
January 1, 2025 - September 17, 2025Qualifications
Meta Certification, Social Media Marketing
January 1, 2025 - December 31, 2025Meta Certification, Social Media Management
January 1, 2025 - December 31, 2025Meta Certification, Social Media Advertising
January 1, 2025 - December 31, 2025Google Analytics
January 1, 2025 - December 31, 2025Intuit, Bookkeeping
January 1, 2023 - December 31, 2023Meta Certification, Social Media Marketing
January 1, 2025 - December 31, 2025Meta Certification, Social Media Management
January 1, 2025 - December 31, 2025Meta Certification, Social Media Advertising
January 1, 2025 - December 31, 2025Google Analytics
January 1, 2025 - December 31, 2025Bookkeeping
January 1, 2023 - December 31, 2023Meta Certification: Social Media Marketing
January 1, 2025 - September 17, 2025Meta Certification: Management
January 1, 2025 - September 17, 2025Meta Certification: Advertising
January 1, 2025 - September 17, 2025Google Analytics
January 1, 2025 - September 17, 2025Intuit Bookkeeping
January 1, 2023 - September 17, 2025Associate’s in Digital Marketing
January 1, 2025 - September 17, 2025Meta Certification: Social Media Marketing
January 1, 2025 - September 17, 2025Meta Certification: Management
January 1, 2025 - September 17, 2025Meta Certification: Advertising
January 1, 2025 - September 17, 2025Google Analytics
January 1, 2025 - September 17, 2025Intuit Bookkeeping
January 1, 2023 - September 17, 2025Industry Experience
Professional Services, Retail, Media & Entertainment, Consumer Goods, Non-Profit Organization, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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