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Hi, I'm Randy Hubner, the founder and digital marketing lead at Heita Daar Beauty. With over two years of hands-on experience, I have built and grown a successful B2C skincare and cosmetics brand from scratch. I specialize in digital brand development, social media strategy, content creation, and influencer campaign management. I love creating engaging and authentic connections with audiences, optimizing advertising campaigns for the best return on ad spend, and leveraging data to continually improve performance. I'm passionate about crafting compelling brand stories and delivering a seamless customer experience.…Hi, I'm Randy Hubner, the founder and digital marketing lead at Heita Daar Beauty. With over two years of hands-on experience, I have built and grown a successful B2C skincare and cosmetics brand from scratch. I specialize in digital brand development, social media strategy, content creation, and influencer campaign management. I love creating engaging and authentic connections with audiences, optimizing advertising campaigns for the best return on ad spend, and leveraging data to continually improve performance. I'm passionate about crafting compelling brand stories and delivering a seamless customer experience.

Randy Hubner

Digital Marketer, Content Creator, Brand Strategist, +2

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Hi, I'm Randy Hubner, the founder and digital marketing lead at Heita Daar Beauty. With over two years of hands-on experience, I have built and grown a successful B2C skincare and cosmetics brand from scratch. I specialize in digital brand development, social media strategy, content creation, and influencer campaign management. I love creating engaging and authentic connections with audiences, optimizing advertising campaigns for the best return on ad spend, and leveraging data to continually improve performance. I'm passionate about crafting compelling brand stories and delivering a seamless customer experience.…Hi, I'm Randy Hubner, the founder and digital marketing lead at Heita Daar Beauty. With over two years of hands-on experience, I have built and grown a successful B2C skincare and cosmetics brand from scratch. I specialize in digital brand development, social media strategy, content creation, and influencer campaign management. I love creating engaging and authentic connections with audiences, optimizing advertising campaigns for the best return on ad spend, and leveraging data to continually improve performance. I'm passionate about crafting compelling brand stories and delivering a seamless customer experience.

Available to hire

Hi, I’m Randy Hubner, the founder and digital marketing lead at Heita Daar Beauty. With over two years of hands-on experience, I have built and grown a successful B2C skincare and cosmetics brand from scratch. I specialize in digital brand development, social media strategy, content creation, and influencer campaign management.

I love creating engaging and authentic connections with audiences, optimizing advertising campaigns for the best return on ad spend, and leveraging data to continually improve performance. I’m passionate about crafting compelling brand stories and delivering a seamless customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Digital Marketing Lead at Heita Daar Beauty

January 1, 2022 - June 1, 2024

Founded and developed a skincare and cosmetics brand, leading the full brand identity process including logo design, packaging, tone-of-voice, and customer journey mapping. Conducted competitive market research and strategic brand positioning. Developed and executed multi-channel social media strategies resulting in organic growth and engagement. Managed paid advertising campaigns on Meta Ads Manager and TikTok Ads focusing on ROAS and customer acquisition. Led creation of ad copy and visual creatives using Canva Pro, CapCut, Adobe Illustrator, Photoshop, and Premiere. Established and managed UGC and influencer marketing campaigns and negotiated brand ambassador partnerships. Designed and automated email marketing workflows using Klaviyo, increasing subscriber base. Built and optimized Shopify storefront with SEO and conversion rate optimization techniques. Integrated analytics and tracking tools to monitor and optimize campaign performance.