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Hi, I'm Adenike Owolabi, a portfolio and innovation specialist with over five years of experience in driving brand growth and market share. I love combining strategic thinking with analytical skills to create impactful brand strategies and lead successful product launches. I've worked with big names like Coca-Cola and Kellogg's, always focusing on delivering measurable results and enhancing consumer engagement. I am passionate about innovation and love leading cross-functional teams to bring new products to life. Whether it's expanding into new channels or crafting digital media strategies, I enjoy working creatively and collaboratively to achieve business success and market impact.…Hi, I'm Adenike Owolabi, a portfolio and innovation specialist with over five years of experience in driving brand growth and market share. I love combining strategic thinking with analytical skills to create impactful brand strategies and lead successful product launches. I've worked with big names like Coca-Cola and Kellogg's, always focusing on delivering measurable results and enhancing consumer engagement. I am passionate about innovation and love leading cross-functional teams to bring new products to life. Whether it's expanding into new channels or crafting digital media strategies, I enjoy working creatively and collaboratively to achieve business success and market impact.

Adenike Owolabi

Project Manager, Marketing Strategist, Brand Strategist, +2

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Hi, I'm Adenike Owolabi, a portfolio and innovation specialist with over five years of experience in driving brand growth and market share. I love combining strategic thinking with analytical skills to create impactful brand strategies and lead successful product launches. I've worked with big names like Coca-Cola and Kellogg's, always focusing on delivering measurable results and enhancing consumer engagement. I am passionate about innovation and love leading cross-functional teams to bring new products to life. Whether it's expanding into new channels or crafting digital media strategies, I enjoy working creatively and collaboratively to achieve business success and market impact.…Hi, I'm Adenike Owolabi, a portfolio and innovation specialist with over five years of experience in driving brand growth and market share. I love combining strategic thinking with analytical skills to create impactful brand strategies and lead successful product launches. I've worked with big names like Coca-Cola and Kellogg's, always focusing on delivering measurable results and enhancing consumer engagement. I am passionate about innovation and love leading cross-functional teams to bring new products to life. Whether it's expanding into new channels or crafting digital media strategies, I enjoy working creatively and collaboratively to achieve business success and market impact.

Available to hire

Hi, I’m Adenike Owolabi, a portfolio and innovation specialist with over five years of experience in driving brand growth and market share. I love combining strategic thinking with analytical skills to create impactful brand strategies and lead successful product launches. I’ve worked with big names like Coca-Cola and Kellogg’s, always focusing on delivering measurable results and enhancing consumer engagement.

I am passionate about innovation and love leading cross-functional teams to bring new products to life. Whether it’s expanding into new channels or crafting digital media strategies, I enjoy working creatively and collaboratively to achieve business success and market impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Portfolio & Commercialization Specialist at Coca-Cola Hellenic Bottling Company

January 1, 2022 - Present

Successfully led the launch of new products by aligning cross functional teams, setting clear objectives, and leveraging project management expertise to meet timelines and business goals. Tracked and analyzed brand performance using key metrics, implementing data-driven adjustments to optimize growth and market presence. Led new product development, business case preparation, and post-launch evaluation. Supported the design of marketing campaigns, integrated marketing channels, budgeting and drove marketing cost efficiency. Collaborated with regional teams to tailor marketing strategies and promotional activities that resonated with local consumer preferences. Supported the energy brands (Monster & Predator), executing annual trade marketing plans while driving innovation for new product development. Led the innovation and launch of three new flavors for Schweppes PET packs, coordinating efforts across Lagos, East, and Northern regions of Nigeria.

Brand project manager at Kellogg's Tolaram Nigeria Ltd

December 31, 2021 - July 28, 2025

Created strategic marketing project plans for Kellogg's and Munch-it, mapping out the execution of tasks for the team. Designed and updated effective marketing campaigns for both new and existing channels, ensuring alignment with brand objectives. Led public relations efforts and represented the Kellogg’s brand across various media platforms (TV, Radio, and Social Media). Managed end-to-end marketing project execution and operationalization, ensuring successful implementation of all campaigns. Conducted routine surveys and evaluations of Kellogg’s and Munch-it marketing campaigns to assess performance and optimize future efforts. Determined marketing campaign budgets and drove cost efficiency to maximize return on investment (ROI). Developed and maintained strong working relationships with external vendors to ensure smooth campaign execution. Built and managed a community of over 2,000 marketing ambassadors, fostering brand engagement and advocacy.

Product/project lead at Admoni Incorporation

December 31, 2019 - July 28, 2025

Created strategies for implementing new product ideas and managed the earmarked budget. Developed comprehensive annual digital marketing strategies and managed all social media platforms. Prepared business cases for new projects, ensuring alignment with strategic goals. Led new user onboarding through daily customer engagement while ensuring frequent usage of the app (Admoni). Introduced innovative techniques that significantly increased customer downloads of new apps, growing from 509 to 10,005.

Marketing associate at Watermark & Victoria Ltd

May 31, 2019 - July 28, 2025

Conceptualized ideas and supported solutions to achieve brand business and communication objectives. Managed marketing campaigns and evaluations for top clients, including Guinness, British American Tobacco, and Nigerian Bottling Company. Produced and prepared business proposals for prospective clients, presenting tailored solutions. Developed efficient and impactful campaigns that addressed and solved clients' business objectives. Developed and executed strategies to grow awareness, increase audience reach, and enhance engagement on social media platforms.