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Hi, I'm Ryan, a growth-focused marketer with a passion for scaling customer acquisition and optimizing ROI. I've worked across startups, SaaS, and agency environments, blending marketing know-how with data science to drive impactful business growth. I'm hands-on with tools like GTM, BigQuery, and Python to leverage AI-assisted analytics and automation for smarter decision-making. I love collaborating across teams to iterate on growth strategies, and I've had the privilege to lead paid media, performance marketing, and data transformation projects that have driven significant results. I'm always eager to explore innovative approaches that bridge marketing and data to deliver real business value.…Hi, I'm Ryan, a growth-focused marketer with a passion for scaling customer acquisition and optimizing ROI. I've worked across startups, SaaS, and agency environments, blending marketing know-how with data science to drive impactful business growth. I'm hands-on with tools like GTM, BigQuery, and Python to leverage AI-assisted analytics and automation for smarter decision-making. I love collaborating across teams to iterate on growth strategies, and I've had the privilege to lead paid media, performance marketing, and data transformation projects that have driven significant results. I'm always eager to explore innovative approaches that bridge marketing and data to deliver real business value.

Ryan Boulter

Growth Marketer, Performance Marketer, Marketing Strategist, +2

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Hi, I'm Ryan, a growth-focused marketer with a passion for scaling customer acquisition and optimizing ROI. I've worked across startups, SaaS, and agency environments, blending marketing know-how with data science to drive impactful business growth. I'm hands-on with tools like GTM, BigQuery, and Python to leverage AI-assisted analytics and automation for smarter decision-making. I love collaborating across teams to iterate on growth strategies, and I've had the privilege to lead paid media, performance marketing, and data transformation projects that have driven significant results. I'm always eager to explore innovative approaches that bridge marketing and data to deliver real business value.…Hi, I'm Ryan, a growth-focused marketer with a passion for scaling customer acquisition and optimizing ROI. I've worked across startups, SaaS, and agency environments, blending marketing know-how with data science to drive impactful business growth. I'm hands-on with tools like GTM, BigQuery, and Python to leverage AI-assisted analytics and automation for smarter decision-making. I love collaborating across teams to iterate on growth strategies, and I've had the privilege to lead paid media, performance marketing, and data transformation projects that have driven significant results. I'm always eager to explore innovative approaches that bridge marketing and data to deliver real business value.

Available to hire

Hi, I’m Ryan, a growth-focused marketer with a passion for scaling customer acquisition and optimizing ROI. I’ve worked across startups, SaaS, and agency environments, blending marketing know-how with data science to drive impactful business growth. I’m hands-on with tools like GTM, BigQuery, and Python to leverage AI-assisted analytics and automation for smarter decision-making.

I love collaborating across teams to iterate on growth strategies, and I’ve had the privilege to lead paid media, performance marketing, and data transformation projects that have driven significant results. I’m always eager to explore innovative approaches that bridge marketing and data to deliver real business value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

HEAD OF UA at Carrots Lab

September 1, 2024 - June 1, 2024

Spearheaded growth for an AI and utility app startup, overseeing strategy and execution across Google Ads, Meta, and ASA. Owned the full performance marketing funnel, from channel planning and budget allocation to creative testing and LTV modelling. Collaborated directly with product and data science to iterate on retention and monetisation strategies. Achieved +450% uplift in subscribers, -28% reduction in CAC, and +20% increase in user LTV.

DATA & ANALYTICS LEAD at Vouch Global

August 1, 2023 - May 31, 2024

Led analytics and performance for a key client at a high-growth agency. Orchestrated the rebuild of all digital tracking infrastructure including GA4, GTM, and paid media tags. Designed and executed high-impact paid media strategies tied to product launches, while improving reporting pipelines across the board. Delivered +720% more conversions, +11,000% revenue growth, +10,500% ROAS uplift and drove $2M+ in new revenue.

PERFORMANCE MARKETING LEAD at Voicemod

May 1, 2023 - September 30, 2023

Owned paid acquisition strategy for a leading AI audio app. Launched and optimized Google, Meta, TikTok campaigns, collaborating with brand and product teams to test messaging and onboarding flows. Focused on persona segmentation and creative velocity, resulting in -70% reduction in new customer acquisition cost, launching cross-functional creative experiments, and driving higher LTV.

PERFORMANCE MARKETING LEAD at Snowplow

July 1, 2022 - May 31, 2023

Led B2B performance marketing for a leading data infrastructure SaaS. Built and executed integrated demand generation strategies using paid search, paid social, and ABM to generate pipeline. Developed ICP-led messaging and worked closely with SDR and RevOps teams to optimize conversion. Generated £10M+ in qualified pipeline and brought major FAANG companies into the pipeline.

PAID MEDIA TEAM LEAD at Vouch Global

June 1, 2020 - July 31, 2022

Led paid media strategy across a portfolio of brands post-pandemic. Achieved £5M+ in new revenue, +1796% more conversions, and -83% lower CPA. Developed operational processes to scale the team and improve performance.

DIRECTOR OF PERFORMANCE MARKETING at Atomic212

January 1, 2019 - March 31, 2020

Led cross-functional digital teams and major client transformations across paid media. Delivered +120% new customers, -60% lower CPA, reduced churn from 40% to less than 15%, and unified multiple client brands into a single growth engine.

Paid Media and Digital Marketing Roles at Various Agencies and Consultancy

January 1, 2012 - December 31, 2018

Worked for 6+ years across hundreds of clients and dozens of industries leading paid media, digital transformation, and client growth initiatives. Led global paid media planning and activation for Essentra, built PPC and Paid Social functions at Aira, managed full-funnel campaigns for eCommerce, SaaS, B2B, and consumer sectors, appointed lead strategist at TRON Media, and developed performance strategies as an independent consultant.

Education

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Qualifications

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Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Consumer Goods, Retail, Energy & Utilities, Gaming, Travel & Hospitality, Education, Financial Services