Hi, I'm Eddie Ahmed, a versatile Marketing and Business Development Specialist with over three years of experience driving revenue growth and executing digital campaigns across SaaS, fintech, and the tech services industry. I have a passion for full-funnel strategy, CRM automation, and aligning go-to-market strategies with customer success. I'm fluent in English and Arabic and love leveraging data to deliver impactful results. I enjoy collaborating cross-functionally and leading initiatives that streamline processes, improve conversion rates, and build strong enterprise partnerships. Outside of work, I create digital content focused on business development and customer success, where I've built a community of over 10K followers on social media.

Eddie Ahmed

Hi, I'm Eddie Ahmed, a versatile Marketing and Business Development Specialist with over three years of experience driving revenue growth and executing digital campaigns across SaaS, fintech, and the tech services industry. I have a passion for full-funnel strategy, CRM automation, and aligning go-to-market strategies with customer success. I'm fluent in English and Arabic and love leveraging data to deliver impactful results. I enjoy collaborating cross-functionally and leading initiatives that streamline processes, improve conversion rates, and build strong enterprise partnerships. Outside of work, I create digital content focused on business development and customer success, where I've built a community of over 10K followers on social media.

Available to hire

Hi, I’m Eddie Ahmed, a versatile Marketing and Business Development Specialist with over three years of experience driving revenue growth and executing digital campaigns across SaaS, fintech, and the tech services industry. I have a passion for full-funnel strategy, CRM automation, and aligning go-to-market strategies with customer success. I’m fluent in English and Arabic and love leveraging data to deliver impactful results.

I enjoy collaborating cross-functionally and leading initiatives that streamline processes, improve conversion rates, and build strong enterprise partnerships. Outside of work, I create digital content focused on business development and customer success, where I’ve built a community of over 10K followers on social media.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Arabic
Advanced

Work Experience

Strategic Partnerships & Account Development Lead at Whop NYC
October 1, 2023 - April 1, 2025
Led B2B outreach and closed new accounts across SaaS, fintech, and creator economy clients, growing account revenue by 30%. Conducted client discovery calls, built proposals, and managed onboarding for new partners, improving conversion rate by 22%. Developed strong relationships with C-level stakeholders, serving as the main point of contact for escalations, renewals, and expansion. Spearheaded automation of annual performance and compensation review campaigns, reducing cycle time by 40%. Led AI-generated content evaluation for accuracy, coherence, and factual consistency using PromptFlow and Checklist. Collaborated with IT, Legal, and Compliance teams to ensure system changes aligned with internal policies and external regulatory requirements.
Manager, HR Technology Solutions at LYS Intelligence
June 1, 2021 - September 1, 2023
Led HRIS transformation across SuccessFactors EC, Compensation, and PMGM modules, supporting over 5,000 users across B2B SaaS and fintech environments. Conducted red teaming and adversarial testing using Pyrit and Giskard AI to expose model vulnerabilities and security flaws. Applied DeepChecks and Robustness Gym to automate response validation pipelines, ensuring continuous quality assurance. Implemented performance benchmarking with OpenAI Eval and Deep eval to assess model response speed, correctness, and robustness. Delivered system training and onboarding for HRBPs and end-users, boosting adoption metrics by 25%.
Customer Engagement & Operations Associate at NTT Québec
December 1, 2019 - May 1, 2021
Embedded structured KAM workflows into CRM and account planning cycles; supported lifecycle communication automation for high-impact segments. Managed a team of 3 HR systems analysts responsible for platform administration, issue resolution, and quarterly release updates. Owned configuration, data security protocols, and reporting governance across platforms including SuccessFactors, Salesforce, and ServiceNow. Spearheaded automation of annual performance and compensation review campaigns, reducing cycle time by 40%. Collaborated with IT, Legal, and Compliance teams to ensure system changes aligned with internal policies and external regulatory requirements. Built SOPs for contracting support and helped streamline escalation procedures for flagged background checks and compliance issues.
Content Creator & Community Builder at YouTube
July 1, 2021 - June 11, 2024
Created digital content on business development and customer success strategies, building a 10K+ follower base across social media.
Strategic Partnerships & Account Development Lead at Whop NYC
October 1, 2023 - April 27, 2025
Led B2B outreach and closed new accounts across SaaS, fintech, and creator economy clients, increasing account revenue by 30%. Conducted client discovery, built proposals, and managed onboarding, improving conversion rates by 22%. Developed strong relationships with C-level stakeholders for escalations, renewals, and expansions. Spearheaded automation of annual performance and compensation review campaigns, reducing cycle time by 40%. Led AI-generated content evaluation for accuracy using PromptFlow and Checklist. Collaborated with IT, Legal, and Compliance teams to ensure system changes met internal policies and regulatory requirements.
Business Development & Marketing Associate at LYS Intelligence
June 1, 2021 - September 30, 2023
Managed demand generation through outbound campaigns and LinkedIn outreach, contributing to 25% pipeline growth. Refined ICP personas, messaging, and content strategies with marketing and product teams. Delivered consultative demos and onboarding sessions to increase customer satisfaction and repeat business. Implemented performance benchmarking with OpenAI Eval and Deep eval. Used HubSpot workflows and reporting to analyze campaign performance and conversions.
Customer Engagement & Operations Associate at NTT Québec
December 1, 2019 - May 31, 2021
Embedded structured KAM workflows into CRM and account planning. Managed a team of 3 HR systems analysts for platform administration, issue resolution, and quarterly updates. Owned configuration, data security, and reporting governance for platforms including SuccessFactors, Salesforce, and ServiceNow. Automated annual performance and compensation review campaigns reducing cycle time by 40%. Collaborated with IT, Legal, and Compliance teams to align system changes with policies and regulations. Developed SOPs for contracting support and streamlined escalation procedures for flagged background checks and compliance issues.
Strategic Partnerships & Account Development Lead at Whop NYC
October 1, 2023 - April 30, 2025
Led B2B outreach and closed new accounts across SaaS, fintech, and creator economy clients, resulting in a 30% growth in account revenue. Conducted client discovery calls, built proposals, and managed onboarding to improve conversion rates by 22%. Developed strong relationships with C-level stakeholders and served as the primary contact for escalations, renewals, and expansions. Spearheaded automation of annual performance and compensation review campaigns, reducing cycle time by 40%. Led AI-generated content evaluation and collaborated with IT, Legal, and Compliance to ensure policy alignment.
Business Development & Marketing Associate at LYS Intelligence
June 1, 2021 - September 30, 2023
Managed demand generation through outbound campaigns and LinkedIn outreach, contributing to a 25% increase in sales pipeline. Collaborated with marketing and product teams to refine ICP personas, messaging, and content strategy. Delivered consultative demos and onboarding sessions to boost customer satisfaction and repeat business. Implemented performance benchmarking for AI model evaluation and utilized HubSpot for analysis of campaign performance metrics.
Customer Engagement & Operations Associate at NTT Québec
December 1, 2019 - May 31, 2021
Embedded structured KAM workflows into CRM and account planning; supported lifecycle communication automation for high-impact segments. Managed a team of 3 HR systems analysts responsible for platform administration, issue resolution, and updates. Owned configuration, data security protocols, and reporting governance across platforms like SuccessFactors, Salesforce, and ServiceNow. Led automation of annual performance and compensation review campaigns and collaborated closely with IT, Legal, and Compliance to align system changes. Built SOPs and streamlined escalation procedures for compliance issues.

Education

Bachelor of Commerce at Fanshawe College
January 1, 2015 - December 31, 2019
Bachelor of Commerce at Fanshawe College
January 1, 2015 - December 31, 2018
Bachelor of Commerce at Fanshawe College
January 1, 2015 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment