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I am a results-driven social media and digital marketing professional with 7+ years of experience across the UK, UAE, and India, delivering high-impact campaigns for lifestyle, hospitality, luxury, and B2B brands. I have a strong background in paid social, influencer marketing, content strategy, and client account management, with proven success in increasing reach by up to 900% and driving engagement growth of 250% across multi-market campaigns. I thrive in fast-paced environments and excel at collaborating with cross-functional teams to craft compelling messaging, optimize performance, and protect brand reputation. I’m passionate about data-driven decision making, market and competitor research, and delivering integrated campaigns that align with business goals while building strong client relationships.…I am a results-driven social media and digital marketing professional with 7+ years of experience across the UK, UAE, and India, delivering high-impact campaigns for lifestyle, hospitality, luxury, and B2B brands. I have a strong background in paid social, influencer marketing, content strategy, and client account management, with proven success in increasing reach by up to 900% and driving engagement growth of 250% across multi-market campaigns. I thrive in fast-paced environments and excel at collaborating with cross-functional teams to craft compelling messaging, optimize performance, and protect brand reputation. I’m passionate about data-driven decision making, market and competitor research, and delivering integrated campaigns that align with business goals while building strong client relationships.

Rukku Sumayya P

Social Media Manager, Brand Strategist, Content Creator, +6

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I am a results-driven social media and digital marketing professional with 7+ years of experience across the UK, UAE, and India, delivering high-impact campaigns for lifestyle, hospitality, luxury, and B2B brands. I have a strong background in paid social, influencer marketing, content strategy, and client account management, with proven success in increasing reach by up to 900% and driving engagement growth of 250% across multi-market campaigns. I thrive in fast-paced environments and excel at collaborating with cross-functional teams to craft compelling messaging, optimize performance, and protect brand reputation. I’m passionate about data-driven decision making, market and competitor research, and delivering integrated campaigns that align with business goals while building strong client relationships.…I am a results-driven social media and digital marketing professional with 7+ years of experience across the UK, UAE, and India, delivering high-impact campaigns for lifestyle, hospitality, luxury, and B2B brands. I have a strong background in paid social, influencer marketing, content strategy, and client account management, with proven success in increasing reach by up to 900% and driving engagement growth of 250% across multi-market campaigns. I thrive in fast-paced environments and excel at collaborating with cross-functional teams to craft compelling messaging, optimize performance, and protect brand reputation. I’m passionate about data-driven decision making, market and competitor research, and delivering integrated campaigns that align with business goals while building strong client relationships.

Available to hire

I am a results-driven social media and digital marketing professional with 7+ years of experience across the UK, UAE, and India, delivering high-impact campaigns for lifestyle, hospitality, luxury, and B2B brands. I have a strong background in paid social, influencer marketing, content strategy, and client account management, with proven success in increasing reach by up to 900% and driving engagement growth of 250% across multi-market campaigns.

I thrive in fast-paced environments and excel at collaborating with cross-functional teams to craft compelling messaging, optimize performance, and protect brand reputation. I’m passionate about data-driven decision making, market and competitor research, and delivering integrated campaigns that align with business goals while building strong client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Social Media HEAD at oodles WOK, Leicester, UK

October 1, 2024 - December 5, 2024

Developed and led global social media strategy, driving brand visibility, engagement, and growth across multiple markets. Awarded 'The Visionary' for innovative thinking and campaign leadership. Spearheaded new menu launch campaigns, increased brand visibility and ROI significantly. Introduced targeted ad strategies that led to substantial market growth. Led influencer negotiations with top-tier talent and collaborated with PR & Partnerships to deliver cohesive, high-performing brand messaging.

SOCIAL MEDIA MANAGER at The CONNECTION MARKETING SERVICES, Darlington, UK

February 1, 2024 - October 1, 2024

Managed social media presence for Franke UK, a luxury kitchen and home appliance brand, aligning strategies with global HQ. Developed content strategies tailored for premium UK market, driving significant growth in engagement and visibility. Executed top-performing Pinterest campaigns with 250% engagement increase. Planned and launched targeted ad campaigns increasing reach dramatically. Led crisis communications and collaborations with celebrity talent managers, representing the brand at media events and exhibitions.

Digital media specialist at ONIV DIGITAL, India/UAE

March 1, 2022 - December 31, 2022

Crafted content and managed social media pages for UAE-based clients. Led product shoots and social media influencer campaigns, handled community management and SEO-optimized content. Maintained clear client communication and developed strategically tailored content and campaigns to boost brand presence.

Brand Strategist/ Digital PR at WebRickshaw Media LLC, Dubai, UAE

March 1, 2021 - February 28, 2022

Developed digital strategies and social media calendars for notable clients. Managed client relationships and influencer campaigns, collaborated with celebrity influencers, and handled press communications. Successfully executed campaigns from concept to delivery, improving brand reach and engagement.

CONTENT WRITER at Mister Shade Me, Sharjah, UAE

November 1, 2018 - February 28, 2021

Created and managed content for blogs, websites, and marketing materials in travel, food, and construction sectors. Led social media strategy and PR campaigns, improving reach and engagement by 40%. Executed SEO and influencer campaigns and enhanced brand voice with targeted posts. Managed online customer engagement and crafted press materials aligned with marketing goals.

Content WRITER at Design Fort Software House LLC, Dubai, UAE

July 1, 2017 - September 30, 2018

Produced SEO-friendly blogs and managed content for government and private sector websites. Created optimized web copy and marketing materials, edited articles for quality, and contributed to a 25% increase in site traffic through targeted content strategies.

Social Media Head at Oodles WOK, Leicester, UK

October 1, 2024 - Present

Led global social media strategy for Oodles Chinese, a multi-billion-dollar Indo-Chinese cuisine brand. Developed and executed campaigns driving brand visibility, reach, and ROI across multiple markets including Dubai. Awarded 'The Visionary' for innovative campaign leadership. Directed influencer collaborations and coordinated local marketing teams to ensure cohesive brand messaging and successful new store launches.

Social Media Manager at The Connection Marketing Services, Darlington, UK

October 1, 2024 - August 19, 2025

Managed social media presence for Franke UK, a luxury kitchen and home appliance brand. Created targeted content strategies that increased engagement and visibility, including a top-performing Pinterest campaign with 250% growth. Oversaw crisis communications and influencer partnerships including collaborations with celebrity talent managers. Utilized data-driven optimization tools like Emplifi to improve ROI.

Digital Media Specialist at Oniv Digital, India/UAE

December 31, 2022 - August 19, 2025

Crafted content and managed social media pages for UAE-based clients, leading product shoots and influencer campaigns. Conducted community management and edited SEO optimized blogs and website content. Maintained client communication to ensure project alignment and success.

Brand Strategist / Digital PR at WebRickshaw Media LLC, Dubai, UAE

February 28, 2022 - August 19, 2025

Developed digital strategies and social media calendars for leading brands such as Time House and Al Ansari Exchange. Managed client relationships and influencer campaigns, coordinated with local media for press releases, and executed brand-boosting campaigns. Collaborated with celebrity influencers to enhance brand engagement.

Content Writer at Mister Shade Me, Sharjah, UAE

February 28, 2021 - August 19, 2025

Created and managed content for blogs and marketing materials across multiple sectors including travel, food, and construction. Led social media strategy raising reach and engagement by 40%. Executed PR and influencer campaigns, SEO strategies, and customer engagement initiatives. Wrote news articles, press releases, and web content aligned with marketing goals.

Content Writer at Design Fort Software House LLC, Dubai, UAE

September 30, 2018 - August 19, 2025

Produced SEO-friendly blogs and website content for government and private sector clients. Wrote optimized titles and meta descriptions, developed web copy and brochures, edited articles for tone and quality. Contributed to a 25% increase in site traffic via targeted content strategies.

Account Manager at Think B2B Marketing

September 1, 2015 - Present

Manage B2B client accounts across PR, digital, and paid media for clients in technology, education, professional services, and construction. Act as day-to-day client contact, coordinating delivery across PR, digital, copy, and media teams. Support LinkedIn advertising campaigns including audience research, setup, and performance alignment. Contribute to campaign proposals, timelines, and budget planning. Conduct competitor and market research to support messaging and targeting strategies. Manage internal workflows to ensure campaigns are delivered on time and within scope.

Social Media Head at OODLES WOK

October 1, 2024 - May 1, 2025

Led global social media strategy across multiple markets, improving brand visibility and engagement. Delivered a targeted paid campaign driving 900% reach growth in the Dubai market. Led influencer collaborations and negotiations with top-tier creators. Managed store launch campaigns, generating strong local awareness and footfall. Awarded 'The Visionary' for innovative campaign leadership.

Social Media Manager at The Connection Marketing Services

February 1, 2024 - October 1, 2024

Managed social media for Franke UK (luxury kitchen appliances), aligning UK content with Swiss HQ branding. Delivered Pinterest campaigns achieving 250% engagement growth and increased website traffic. Ran paid campaigns increasing post reach from 10K to 100K+. Led crisis communication to protect brand reputation during sensitive periods. Managed influencer collaborations including celebrity partnerships. Used Emplifi and analytics tools to optimise organic and paid performance.

Digital Media Specialist at Oniv Digital

March 1, 2022 - February 1, 2023

Managed social media and content creation for UAE-based clients. Led influencer campaigns and community management. Supported product shoots and brand content planning. Edited blogs and website content for SEO and performance.