Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Ayanna White-Laurent, a dynamic and creative Marketing and Branding Strategist with a passion for crafting innovative brand stories and launching engaging campaigns. With experience working in the alcohol, beauty, and luxury lifestyle sectors, I thrive on blending a legal and analytical foundation with bold, consumer-first creative strategies. I have a background in both agency-style consultancy and freelance roles, where I've collaborated closely with clients to develop impactful marketing strategies, manage campaigns, and provide strategic consulting. Outside of work, I love storytelling, scriptwriting, fitness, travel, and learning new languages which all inspire my creative approach.…Hi, I'm Ayanna White-Laurent, a dynamic and creative Marketing and Branding Strategist with a passion for crafting innovative brand stories and launching engaging campaigns. With experience working in the alcohol, beauty, and luxury lifestyle sectors, I thrive on blending a legal and analytical foundation with bold, consumer-first creative strategies. I have a background in both agency-style consultancy and freelance roles, where I've collaborated closely with clients to develop impactful marketing strategies, manage campaigns, and provide strategic consulting. Outside of work, I love storytelling, scriptwriting, fitness, travel, and learning new languages which all inspire my creative approach.

Ayanna White-Laurent

Marketing Strategist, Brand Strategist, Creative Director, +2





Hi, I'm Ayanna White-Laurent, a dynamic and creative Marketing and Branding Strategist with a passion for crafting innovative brand stories and launching engaging campaigns. With experience working in the alcohol, beauty, and luxury lifestyle sectors, I thrive on blending a legal and analytical foundation with bold, consumer-first creative strategies. I have a background in both agency-style consultancy and freelance roles, where I've collaborated closely with clients to develop impactful marketing strategies, manage campaigns, and provide strategic consulting. Outside of work, I love storytelling, scriptwriting, fitness, travel, and learning new languages which all inspire my creative approach.…Hi, I'm Ayanna White-Laurent, a dynamic and creative Marketing and Branding Strategist with a passion for crafting innovative brand stories and launching engaging campaigns. With experience working in the alcohol, beauty, and luxury lifestyle sectors, I thrive on blending a legal and analytical foundation with bold, consumer-first creative strategies. I have a background in both agency-style consultancy and freelance roles, where I've collaborated closely with clients to develop impactful marketing strategies, manage campaigns, and provide strategic consulting. Outside of work, I love storytelling, scriptwriting, fitness, travel, and learning new languages which all inspire my creative approach.

Available to hire

Hi, I’m Ayanna White-Laurent, a dynamic and creative Marketing and Branding Strategist with a passion for crafting innovative brand stories and launching engaging campaigns. With experience working in the alcohol, beauty, and luxury lifestyle sectors, I thrive on blending a legal and analytical foundation with bold, consumer-first creative strategies.

I have a background in both agency-style consultancy and freelance roles, where I’ve collaborated closely with clients to develop impactful marketing strategies, manage campaigns, and provide strategic consulting. Outside of work, I love storytelling, scriptwriting, fitness, travel, and learning new languages which all inspire my creative approach.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Branding & Marketing Consultant at AWL Connoisseur Group

December 1, 2019 - June 16, 2024

Delivered high-level marketing and branding strategies to CEOs and Marketing Directors. Created powerful brand identities, voice guides, and narratives tailored to target audiences. Managed multi-platform campaigns (social, print, digital) from concept through execution. Advised clients on IP strategy, including Trade Mark usage in branding and packaging. Produced creative, insight-driven launch strategies for product rollouts in competitive markets. Worked closely with alcohol and beauty brands to define consumer engagement journeys. Designed social media content calendars, optimized posting strategies, and built engagement. Conducted market research and consumer trend analysis, translating findings into actionable brand strategies. Built brand books and pitch decks to support internal brand alignment and external presentations.

Freelance Consultant at Self-Employed

October 1, 2010 - December 1, 2019

Provided freelance consulting services mainly focusing on marketing and branding strategies. Supported clients with brand identity development and campaign management in the alcohol and beauty sectors. Delivered tailored brand stories and marketing strategies while managing digital and print campaigns. Offered trademark and IP advisory services for packaging and branding. Conducted market research to identify consumer trends and developed client engagement strategies.

Commercial Analyst (Brand & IP Focus) at Stark Software International Ltd

November 1, 2019 - March 31, 2020

Led management of the company’s IP and brand assets, drafting NDAs and partnership agreements. Supported the Sales team in shaping brand-aligned contracts and messaging.

Legal & Brand Protection Roles at Various Law Firms (Including Allen & Overy, Harbottle & Lewis LLP, Fox Williams, Baker McKenzie)

January 1, 2019 - June 16, 2024

Supported creative brands with Trade Mark applications and brand protection strategy. Hosted events and brand development workshops internally and externally for clients. Provided brand legal strategy guidance in fast-paced creative industries.