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Hi, I'm Vidhi Patel, a results-driven Marketing Analyst with over 8 years of experience in leveraging data to optimize marketing strategies and improve campaign performance. I excel at using tools like Google Analytics, HubSpot, Tableau, and SQL to uncover insights, identify growth opportunities, and enhance customer engagement. I thrive in dynamic, cross-functional teams where I can deliver actionable insights that help drive business growth and improve ROI. I have a strong background in multichannel marketing, A/B testing, and reporting automation. Whether it's designing and implementing campaigns or automating reporting processes, my goal is always to make marketing efforts more efficient and effective. I enjoy collaborating with data science and paid media teams to create personalized marketing strategies that resonate with the target audience.…Hi, I'm Vidhi Patel, a results-driven Marketing Analyst with over 8 years of experience in leveraging data to optimize marketing strategies and improve campaign performance. I excel at using tools like Google Analytics, HubSpot, Tableau, and SQL to uncover insights, identify growth opportunities, and enhance customer engagement. I thrive in dynamic, cross-functional teams where I can deliver actionable insights that help drive business growth and improve ROI. I have a strong background in multichannel marketing, A/B testing, and reporting automation. Whether it's designing and implementing campaigns or automating reporting processes, my goal is always to make marketing efforts more efficient and effective. I enjoy collaborating with data science and paid media teams to create personalized marketing strategies that resonate with the target audience.

Vidhi Patel

Marketing Analyst, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Vidhi Patel, a results-driven Marketing Analyst with over 8 years of experience in leveraging data to optimize marketing strategies and improve campaign performance. I excel at using tools like Google Analytics, HubSpot, Tableau, and SQL to uncover insights, identify growth opportunities, and enhance customer engagement. I thrive in dynamic, cross-functional teams where I can deliver actionable insights that help drive business growth and improve ROI. I have a strong background in multichannel marketing, A/B testing, and reporting automation. Whether it's designing and implementing campaigns or automating reporting processes, my goal is always to make marketing efforts more efficient and effective. I enjoy collaborating with data science and paid media teams to create personalized marketing strategies that resonate with the target audience.…Hi, I'm Vidhi Patel, a results-driven Marketing Analyst with over 8 years of experience in leveraging data to optimize marketing strategies and improve campaign performance. I excel at using tools like Google Analytics, HubSpot, Tableau, and SQL to uncover insights, identify growth opportunities, and enhance customer engagement. I thrive in dynamic, cross-functional teams where I can deliver actionable insights that help drive business growth and improve ROI. I have a strong background in multichannel marketing, A/B testing, and reporting automation. Whether it's designing and implementing campaigns or automating reporting processes, my goal is always to make marketing efforts more efficient and effective. I enjoy collaborating with data science and paid media teams to create personalized marketing strategies that resonate with the target audience.

Available to hire

Hi, I’m Vidhi Patel, a results-driven Marketing Analyst with over 8 years of experience in leveraging data to optimize marketing strategies and improve campaign performance. I excel at using tools like Google Analytics, HubSpot, Tableau, and SQL to uncover insights, identify growth opportunities, and enhance customer engagement. I thrive in dynamic, cross-functional teams where I can deliver actionable insights that help drive business growth and improve ROI.

I have a strong background in multichannel marketing, A/B testing, and reporting automation. Whether it’s designing and implementing campaigns or automating reporting processes, my goal is always to make marketing efforts more efficient and effective. I enjoy collaborating with data science and paid media teams to create personalized marketing strategies that resonate with the target audience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Marketing Analyst at Raymond James

October 1, 2024 - Present

Worked on Digital Campaign Effectiveness for Wealth Advisory Services and Managed Portfolios; evaluated ROI and engagement metrics for multichannel digital campaigns. Collaborated cross-functionally with digital marketing, product, and compliance teams in Agile sprints to gather business requirements and define KPIs. Led end-to-end data collection from Google Ads, HubSpot email campaigns, LinkedIn Ads, and Facebook campaigns. Ensured 100% UTM tracking accuracy and unified campaign data into central reporting dashboards, increasing reporting efficiency by 40%. Analyzed key performance indicators and optimized campaigns resulting in 18% CTR improvement on LinkedIn and 12% CPC reduction across Google Ads. Designed and implemented A/B tests improving email open rates by 28% and landing page conversions by 31%. Automated campaign reporting with Data Science and Paid Media teams, reducing manual effort by 40% and enabling more personalized marketing strategies. Delivered monthly insights and

Marketing Analyst at Raymond James

October 1, 2024 - Present

Worked on digital campaign effectiveness for Wealth Advisory Services and Managed Portfolios, evaluating ROI and engagement metrics for multichannel digital campaigns. Collaborated cross-functionally with digital marketing, product, and compliance teams using Agile sprints to gather business requirements and define KPIs. Led end-to-end data collection from Google Ads, HubSpot email campaigns, LinkedIn Ads, and Facebook campaigns. Ensured 100% UTM tracking accuracy and unified campaign data into central reporting dashboards using Google Analytics and Tableau, increasing reporting efficiency by 40%. Analyzed key performance indicators such as CTR, CPC, CAC, and CVR. Improved CTR by 18% on LinkedIn and reduced CPC by 12% across Google Ads campaigns. Designed and implemented A/B tests for email subject lines, landing pages, and ad creatives, optimizing campaigns to achieve a 28% increase in email open rates and a 31% improvement in landing page conversions. Collaborated with Data Science a

Marketing Analyst at Raymond James

October 1, 2024 - Present

Worked on Digital Campaign Effectiveness for Wealth Advisory Services and Managed Portfolios; evaluated ROI and engagement metrics for multichannel digital campaigns. Collaborated cross-functionally with digital marketing, product, and compliance teams in Agile sprints to gather business requirements and define KPIs. Led end-to-end data collection from Google Ads, HubSpot email campaigns, LinkedIn Ads, and Facebook campaigns. Ensured 100% UTM tracking accuracy and unified campaign data into central reporting dashboards using Google Analytics and Tableau, increasing reporting efficiency by 40%. Analyzed key performance indicators including CTR, CPC, CAC, and CVR. Identified high-performing segments and underperforming channels, with CTR improving by 18% on LinkedIn and CPC dropping by 12% across Google Ads campaigns. Designed and implemented A/B tests for email subject lines, landing page content, and ad creatives. Optimized campaigns, achieving a 28% increase in email open rates and a

Marketing Analyst at Raymond James

October 1, 2024 - Present

Worked on Digital Campaign Effectiveness for Wealth Advisory Services and Managed Portfolios; evaluated ROI and engagement metrics for multichannel digital campaigns. Collaborated cross-functionally with digital marketing, product, and compliance teams in Agile sprints to gather business requirements and define KPIs. Led end-to-end data collection from Google Ads, HubSpot email campaigns, LinkedIn Ads, and Facebook campaigns ensuring 100% UTM tracking accuracy and unified campaign data into central reporting dashboards, increasing reporting efficiency by 40%. Analyzed key performance indicators including CTR, CPC, CAC, and CVR resulting in CTR improvement by 18% on LinkedIn and CPC dropping by 12% across Google Ads. Designed and implemented A/B tests optimizing email open rates by 28% and landing page conversions by 31%. Automated campaign reporting reducing manual effort by 40% and integrated advanced segmentation models for a more personalized strategy. Delivered monthly insights and

Marketing Analyst at Raymond James

October 1, 2024 - June 24, 2024

Managed digital campaign effectiveness for Wealth Advisory Services, evaluated ROI, and engagement metrics across multichannel campaigns. Collaborated cross-functionally with marketing, product, and compliance teams using Agile methodology to define KPIs. Led data collection from Google Ads, HubSpot, LinkedIn Ads, and Facebook campaigns ensuring UTM tracking accuracy and unified reporting, increasing efficiency by 40%. Analyzed KPIs like CTR, CPC, CAC, and CVR, improving LinkedIn CTR by 18% and reducing Google Ads CPC by 12%. Designed A/B tests optimizing email open rates by 28% and landing page conversions by 31%. Automated campaign reporting with Data Science and Paid Media teams, reducing manual effort by 40% and implementing advanced segmentation for personalized marketing. Delivered monthly insights to senior stakeholders with SQL-based funnel analysis, identifying 15% budget reallocation opportunities.

Digital Advertising Manager/ Marketing Analyst at Technoville Consultant Pvt. Ltd

August 31, 2023 - July 25, 2025

Led cross-platform advertising campaigns on Google, Facebook, and Instagram, optimizing ROAS to achieve 4.5x returns for cosmetic clients through data-driven targeting and A/B testing. Managed and analyzed over 40 client accounts in e-commerce and B2B industries, utilizing real-time dashboards and KPI tracking for growth and ROI improvements. Developed lead generation strategies based on audience segmentation and behavioral analytics, reducing cost-per-lead and increasing qualified traffic. Provided in-depth campaign analysis and weekly performance reports, delivering data-backed recommendations for continuous growth. Implemented retargeting techniques to re-engage website visitors, enhancing re-engagement rates and lowering acquisition costs.

Digital Advertising Manager/ Marketing Analyst at Technoville Consultant Pvt. Ltd

August 31, 2023 - July 22, 2025

Led cross-platform advertising campaigns on Google, Facebook, and Instagram, optimizing ROAS and achieving 4.5x returns for cosmetic clients via data-driven ad targeting, A/B testing, and budget allocation. Managed and analyzed over 40 client accounts in e-commerce and B2B sectors using real-time dashboards and KPI tracking to identify growth opportunities and optimize conversion funnels. Designed tailored lead generation strategies leveraging audience segmentation and behavioral analytics to reduce cost-per-lead and increase qualified traffic across paid and organic channels. Conducted in-depth campaign analysis and provided weekly performance metrics and trend reports with data-backed recommendations. Implemented retargeting techniques to re-engage website visitors and enhanced re-engagement rates while lowering acquisition costs through funnel analysis and Google Analytics insights.

Digital Advertising Manager/ Marketing Analyst at Technoville Consultant Pvt. Ltd

August 31, 2023 - July 17, 2025

Led cross-platform advertising campaigns on Google, Facebook, and Instagram, using performance analytics to optimize ROAS, achieving 4.5x returns for cosmetic clients through data-driven ad targeting, A/B testing, and budget allocation. Managed and analyzed over 40 client accounts across e-commerce and B2B industries, utilizing real-time dashboards and KPI tracking to identify growth opportunities, optimize conversion funnels, and enhance campaign ROI through actionable insights. Designed lead generation strategies tailored to different industry needs, using audience segmentation and behavioral analytics to refine targeting, reduce cost-per-lead, and increase qualified traffic across paid and organic channels. Performed in-depth campaign analysis, reporting weekly performance metrics and trends, offering clients data-backed recommendations to improve ad creatives, bidding strategies, and audience reach for continuous growth. Implemented retargeting techniques to re-engage website visit

Digital Advertising Manager/ Marketing Analyst at Technoville Consultant Pvt. Ltd

August 31, 2023 - July 14, 2025

Led cross-platform advertising campaigns on Google, Facebook, and Instagram, optimizing ROAS achieving 4.5x returns through data-driven ad targeting, A/B testing, and budget allocation. Managed and analyzed over 40 client accounts across e-commerce and B2B industries using real-time dashboards and KPI tracking to identify growth opportunities and optimize conversion funnels. Designed lead generation strategies using audience segmentation and behavioral analytics to refine targeting and increase qualified traffic, reducing cost-per-lead. Performed in-depth campaign analysis, reporting weekly performance metrics and offering data-backed recommendations for continuous growth. Implemented retargeting techniques by analyzing customer journeys and funnel drop-off points to improve re-engagement rates and reduce acquisition costs.

Digital Advertising Manager/ Marketing Analyst at Technoville Consultant Pvt. Ltd

January 1, 2021 - August 31, 2023

Led cross-platform advertising campaigns on Google, Facebook, and Instagram, optimizing ROAS to 4.5x for cosmetic clients through data-driven targeting, A/B tests, and budget allocation. Managed and analyzed over 40 client accounts in e-commerce and B2B industries with real-time dashboards and KPI tracking to optimize funnels and ROI. Designed lead generation strategies using audience segmentation and behavioral analytics to reduce costs and increase qualified traffic. Reported weekly campaign performance and recommended improvements in bidding, creatives, and reach. Applied retargeting to re-engage visitors by analyzing journeys and funnel drop-offs, enhancing engagement and lowering acquisition costs.

Digital Marketing Executive + Tour Manager at Flamingo Transworld Pvt. Ltd.

December 31, 2020 - July 25, 2025

Conducted social media platform audits and optimizations across multiple platforms, improving engagement rates through analysis of post performance and follower behavior. Managed daily social ad budgets with a focus on lead generation and brand visibility. Executed multi-format Google PPC campaigns across Search, Display, and Video networks with improved conversion rates and reduced CPC. Developed segmented email campaigns and WhatsApp/SMS marketing strategies that increased engagement and customer retention. As a Tour Manager, led group tours up to 300 participants, coordinated logistics and itineraries, maintained client satisfaction, and improved future trip planning with feedback analysis.

Digital Marketing Executive + Tour Manager at Flamingo Transworld Pvt. Ltd.

December 31, 2020 - July 22, 2025

Conducted social media audits and optimization strategies across multiple platforms to improve engagement rates through performance analytics. Managed large daily social ad budgets focusing on lead generation and brand visibility, refining targeting and content effectiveness using analytics. Executed Google PPC campaigns across Search, Display, and Video networks to improve ad relevance and conversion rates. Analyzed performance metrics for optimization of bidding strategies to deliver higher ROI. Developed segmented email campaigns with A/B testing to drive engagement. Managed WhatsApp and SMS marketing campaigns improving customer retention and effectiveness based on response analysis. As Tour Manager, led domestic and international group tours with up to 300 participants, coordinating logistics, maintaining client satisfaction through real-time issue resolution, and using feedback to improve future planning.

Digital Marketing Executive + Tour Manager at Flamingo Transworld Pvt. Ltd.

December 31, 2020 - July 17, 2025

Conducted social media audits and implemented optimization strategies across multiple platforms resulting in improved engagement rates. Managed social ad budgets focusing on lead generation and brand visibility, using analytics to refine targeting and enhance content effectiveness. Executed multi-format Google PPC campaigns, improving ad relevance and conversion rates while reducing CPC. Developed and launched segmented email, WhatsApp, and SMS campaigns to boost engagement and customer retention. Led domestic and international group tours up to 300 participants, coordinating logistics, resolving issues, and gathering feedback to improve future trips.

Digital Marketing Executive + Tour Manager at Flamingo Transworld Pvt. Ltd.

December 31, 2020 - July 14, 2025

Conducted platform-specific audits and implemented optimization strategies across social media networks improving engagement using follower behavior analytics. Managed daily social ad budgets up to ₹1,000K focusing on lead generation and brand visibility, refining targeting to increase click-through rates. Executed multi-format Google PPC campaigns using keyword analysis to improve ad relevance and reduce cost-per-click. Developed segmented email campaigns with A/B testing to drive engagement and refined WhatsApp/SMS marketing strategies improving customer retention. As Tour Manager, led domestic and international group tours with up to 300 participants, coordinating logistics and enhancing client satisfaction via real-time issue resolution and feedback analysis.

Digital Marketing Executive + Tour Manager at Flamingo Transworld Pvt. Ltd.

March 1, 2016 - December 31, 2020

Conducted platform audits and optimization across Facebook, Instagram, LinkedIn, Twitter, Pinterest, and Tumblr, improving engagement by analyzing post performance and follower trends. Managed daily social ad budgets focusing on lead generation and brand visibility, optimizing targeting and CTR. Executed Google PPC campaigns across Search, Display, and Video utilizing keyword and behavior analysis to improve relevance and conversions. Monitored CTR, Quality Score, and bounce rates to enhance bidding strategies. Developed segmented email campaigns with A/B testing to boost engagement. Used WhatsApp and SMS marketing for timely promotions, enhancing retention. As Tour Manager, led domestic and international tours for up to 300 participants, handling logistics, client satisfaction, cultural engagement, and emergency planning, with feedback collection for continuous improvement.