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Hi, I'm Mera Zhang, a passionate and results-driven digital marketing professional specializing in paid search, SEO, and campaign optimization. I have experience managing large budgets, analyzing data, and using insights to boost campaign performance and revenue growth in retail and e-commerce environments. I'm always eager to explore new marketing strategies and tools to deliver impactful results. With a Master’s in Digital Social Media from USC and hands-on experience in digital marketing across varied industries, I thrive on understanding customer behavior and applying data-driven approaches to deliver successful campaigns. I'm excited to connect with others who share a passion for digital marketing and innovation.…Hi, I'm Mera Zhang, a passionate and results-driven digital marketing professional specializing in paid search, SEO, and campaign optimization. I have experience managing large budgets, analyzing data, and using insights to boost campaign performance and revenue growth in retail and e-commerce environments. I'm always eager to explore new marketing strategies and tools to deliver impactful results. With a Master’s in Digital Social Media from USC and hands-on experience in digital marketing across varied industries, I thrive on understanding customer behavior and applying data-driven approaches to deliver successful campaigns. I'm excited to connect with others who share a passion for digital marketing and innovation.

Mera Zhang

Performance Marketer, Marketing Analyst, Digital Marketer, +2

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Hi, I'm Mera Zhang, a passionate and results-driven digital marketing professional specializing in paid search, SEO, and campaign optimization. I have experience managing large budgets, analyzing data, and using insights to boost campaign performance and revenue growth in retail and e-commerce environments. I'm always eager to explore new marketing strategies and tools to deliver impactful results. With a Master’s in Digital Social Media from USC and hands-on experience in digital marketing across varied industries, I thrive on understanding customer behavior and applying data-driven approaches to deliver successful campaigns. I'm excited to connect with others who share a passion for digital marketing and innovation.…Hi, I'm Mera Zhang, a passionate and results-driven digital marketing professional specializing in paid search, SEO, and campaign optimization. I have experience managing large budgets, analyzing data, and using insights to boost campaign performance and revenue growth in retail and e-commerce environments. I'm always eager to explore new marketing strategies and tools to deliver impactful results. With a Master’s in Digital Social Media from USC and hands-on experience in digital marketing across varied industries, I thrive on understanding customer behavior and applying data-driven approaches to deliver successful campaigns. I'm excited to connect with others who share a passion for digital marketing and innovation.

Available to hire

Hi, I’m Mera Zhang, a passionate and results-driven digital marketing professional specializing in paid search, SEO, and campaign optimization. I have experience managing large budgets, analyzing data, and using insights to boost campaign performance and revenue growth in retail and e-commerce environments. I’m always eager to explore new marketing strategies and tools to deliver impactful results.

With a Master’s in Digital Social Media from USC and hands-on experience in digital marketing across varied industries, I thrive on understanding customer behavior and applying data-driven approaches to deliver successful campaigns. I’m excited to connect with others who share a passion for digital marketing and innovation.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Work Experience

Digital Marketing Coordinator, Paid Search at PacSun

July 1, 2024 - June 7, 2024

Managed a $1M/month budget distributed across 50+ campaigns on platforms including Google, Microsoft, and Apple. Leveraged Looker Studio for real-time performance metrics (ROAS, CPC, CTR) to optimize weekly budget allocation and seasonal strategies, achieving a 30% year-over-year increase in search-driven revenue during key holidays. Delivered weekly SEM and SEO reports with actionable insights that led to strategic improvements like keyword refinement and campaign restructuring. Conducted biweekly search query analysis and refined campaigns to improve click-through rate from 15% to 27%. Enhanced SEM performance through competitor analysis and optimized ad assets, significantly boosting engagement and conversions. Led keyword research to increase site keyword count from 60K to over 110K through content and internal linking optimization.

Marketing Analyst Intern at Casa Branca

February 1, 2024 - July 31, 2024

Built and maintained marketing dashboards using Excel and Looker Studio consolidating cross-channel campaign metrics such as CTR, ROAS, and clicks. Conducted customer segmentation analysis on 2,000+ records to refine targeted paid media strategies, leading to a 20% increase in campaign impressions. Reallocated a $50K monthly budget by pausing underperforming campaigns and prioritizing top categories, improving ROAS from 1.23 to 1.58. Evaluated website performance metrics and benchmarked competitors, advocated for UX improvements influencing a website redesign that increased site impressions by 13%.

Content Marketing & SEO Intern at IZEA

September 1, 2023 - December 31, 2023

Analyzed search volumes and public relations buzz to refine on-page SEO elements including title tags and meta descriptions, doubling click-through rates from 12.8% to 25.7% in three months. Diagnosed and resolved technical SEO issues by analyzing crawl data and fixing broken links, reducing bounce rate by 38%. Monitored website metrics with GA4 and SEMrush, published over 30 blog posts via WordPress, enhancing web presence and audience engagement. Conducted biweekly keyword research to identify high-potential topics and collaborated with copywriters to ensure SEO consistency.

Digital Marketing Intern, Paid Social at Indigenous Media

January 1, 2023 - May 31, 2023

Managed and optimized full-funnel paid social campaigns across Meta and TikTok platforms, including campaign setup, audience strategies, and creative testing. Allocated a $60K monthly budget dynamically based on performance data, increasing video view-through rates from 17.3% to 24.2%. Built and refined audience segments using analysis and lookalike seed testing, increasing click-through rate by 27%. Led multivariate A/B tests across ad formats, copy, and CTA language in collaboration with production and influencer teams, resulting in a 22% reduction in cost per click.