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Hi, I'm Mobaid Shakeel, a passionate and result-driven Digital Marketing Specialist with over nine years of experience in B2B marketing across various industries like manufacturing, recruitment, consulting, and IT. I specialize in SEO, email marketing, paid advertising, and campaign management, always aiming to boost brand visibility and sales. I love using data and creativity together to craft effective marketing strategies that deliver real results. Whether it's optimizing Google Ads campaigns or launching social media marketing efforts, I enjoy collaborating with teams and continuously learning to stay ahead in the dynamic digital landscape.…Hi, I'm Mobaid Shakeel, a passionate and result-driven Digital Marketing Specialist with over nine years of experience in B2B marketing across various industries like manufacturing, recruitment, consulting, and IT. I specialize in SEO, email marketing, paid advertising, and campaign management, always aiming to boost brand visibility and sales. I love using data and creativity together to craft effective marketing strategies that deliver real results. Whether it's optimizing Google Ads campaigns or launching social media marketing efforts, I enjoy collaborating with teams and continuously learning to stay ahead in the dynamic digital landscape.

Mobaid Shakeel

Digital Marketer, Marketing Strategist, Content Strategist, +4

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Hi, I'm Mobaid Shakeel, a passionate and result-driven Digital Marketing Specialist with over nine years of experience in B2B marketing across various industries like manufacturing, recruitment, consulting, and IT. I specialize in SEO, email marketing, paid advertising, and campaign management, always aiming to boost brand visibility and sales. I love using data and creativity together to craft effective marketing strategies that deliver real results. Whether it's optimizing Google Ads campaigns or launching social media marketing efforts, I enjoy collaborating with teams and continuously learning to stay ahead in the dynamic digital landscape.…Hi, I'm Mobaid Shakeel, a passionate and result-driven Digital Marketing Specialist with over nine years of experience in B2B marketing across various industries like manufacturing, recruitment, consulting, and IT. I specialize in SEO, email marketing, paid advertising, and campaign management, always aiming to boost brand visibility and sales. I love using data and creativity together to craft effective marketing strategies that deliver real results. Whether it's optimizing Google Ads campaigns or launching social media marketing efforts, I enjoy collaborating with teams and continuously learning to stay ahead in the dynamic digital landscape.

Available to hire

Hi, I’m Mobaid Shakeel, a passionate and result-driven Digital Marketing Specialist with over nine years of experience in B2B marketing across various industries like manufacturing, recruitment, consulting, and IT. I specialize in SEO, email marketing, paid advertising, and campaign management, always aiming to boost brand visibility and sales.

I love using data and creativity together to craft effective marketing strategies that deliver real results. Whether it’s optimizing Google Ads campaigns or launching social media marketing efforts, I enjoy collaborating with teams and continuously learning to stay ahead in the dynamic digital landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Work Experience

Digital Marketing Lead at Devco Group

June 30, 2025 - July 19, 2025

Tracked and analyzed digital marketing performance metrics to deliver against campaign strategies using Google Analytics. Initiated lead generation using Apollo.io and other user-based CRMs. Conducted A/B testing throughout campaign stages for insights and strategy refinement. Planned, designed, executed, and optimized marketing campaigns for IT service clients across various digital platforms with Adobe InDesign. Managed digital marketing campaigns to increase brand visibility of Microsoft Copilot projects in USA & Canada. Optimized website content for SEO and managed paid search campaigns to drive traffic and conversions.

DIGITAL MARKETING LEAD at Devco Group, Toronto, Canada

May 31, 2025 - July 11, 2025

Developed strategies to enhance customer experience and maintain strong relationships through digital channels. Initiated lead generation engines using Apollo.io and other CRMs. Planned, executed and optimized campaigns across social media and email platforms like MailChimp. Managed Google workspace, Microsoft 365, Copilot accounts, and SEO content optimization to drive traffic and conversions, increasing brand visibility in USA & Canada.

Digital Marketing Lead at Devco Group, Toronto, Canada

August 1, 2024 - May 31, 2025

Developed strategies to enhance customer experience and maintain strong relationships through digital channels. Initiated the lead generation engine using Apollo.io and other CRM tools. Planned, executed, and optimized marketing campaigns across social media and email marketing platforms like MailChimp. Managed digital marketing campaigns to increase brand visibility in the USA and Canada. Handled Google Workspace, Microsoft 365 and Copilot accounts, optimizing SEO content and managing paid search campaigns to drive traffic and conversions.

Digital Marketing Coordinator at Talent House LLP

April 30, 2023 - July 19, 2025

Developed engaging website copy, job descriptions, email campaigns, and social media content for a recruitment firm to attract talent and clients. Implemented Google Ads campaigns boosting web traffic by 150%, conversion rate by 30%, reduced CPA by 25%, and increased sales by 40% in three months. Managed online presence on social media platforms and job portals. Designed marketing materials such as brochures, flyers, and digital ads with Adobe InDesign and Canva. Coordinated a social media campaign for Riyadh Metro increasing followers from 4K to 120K in 8 months. Executed omnichannel campaign generating $500K revenue in two quarters.

DIGITAL MARKETING COORDINATOR at Talent House LLP, Riyadh, Saudi Arabia

April 30, 2023 - July 11, 2025

Collaborated with design team to create and optimize marketing campaigns attracting clients and customers. Implemented Google Ads campaigns increasing web traffic by 150%, achieving 30% conversion rate, reducing CPA by 25%, and boosting sales by 40% within three months. Managed online presence on social media and job platforms. Maintained vendor partnerships resulting in 95% on-time delivery and 20% cost reduction. Coordinated a social media campaign for Riyadh Metro, growing followers from 4K to 120K in 8 months. Led omnichannel campaign generating $500K revenue in two quarters.

Digital Marketing Coordinator at Talent House LLP, Riyadh, Saudi Arabia

October 1, 2021 - April 30, 2023

Collaborated with design teams to create and optimize marketing campaigns aimed at client acquisition. Implemented Google Ads campaigns that increased web traffic by 150%, achieved 30% conversion rate, reduced CPA by 25%, and boosted sales by 40% within three months. Handled online presence including social media and job postings on multiple platforms. Maintained vendor and partner relationships to ensure 95% on-time delivery rate and reduced marketing costs by 20%. Coordinated social media campaigns for Riyadh Metro resulting in follower growth from 4K to 120K, and orchestrated omnichannel campaigns generating $500K revenue in two quarters.

Digital Marketing Executive at GEPIL

July 31, 2021 - July 19, 2025

Collaborated with operations and sales to create marketing materials reflecting expertise in waste management and sustainability. Managed B2B communication strategies including email campaigns, case studies, and white papers demonstrating company expertise. Monitored online reviews and social media feedback, responding to ensure a positive brand image.

Digital Marketing Executive at GEPIL, Gurugram, India

July 31, 2021 - July 11, 2025

Collaborated with operations and sales to create marketing materials reflecting expertise in waste management, recycling, and sustainability. Managed communication strategies targeting B2B clients including email campaigns, case studies, and white papers. Monitored online reviews and responded to customer queries on social media to uphold positive brand image.

Digital Marketing Executive at GEPIL, Gurugram, India

June 1, 2018 - July 31, 2021

Collaborated with operations and sales to develop marketing materials promoting expertise in waste management and sustainability. Managed B2B communication strategies including email campaigns, case studies, and white papers. Monitored and responded to customer feedback across social media platforms to maintain a positive brand image.

Marketing Executive at Logix ITS India LLP

May 31, 2018 - July 19, 2025

Conducted market research through surveys, questionnaires, and focus groups to identify trends, customer needs, and competitors. Executed marketing campaigns promoting transportation solutions at expos and tradeshows in India and Saudi Arabia. Collaborated with sales and product development to ensure cohesive marketing efforts.

Marketing Executive at Logix ITS India LLP, Gurugram, India

May 31, 2018 - July 11, 2025

Conducted market research using surveys, questionnaires, and focus groups to identify trends and customer needs. Executed marketing campaigns promoting transportation solutions at expos and tradeshows in India and Saudi Arabia. Collaborated with sales and product development for cohesive marketing.

Marketing Executive at Logix ITS India LLP, Gurugram, India

April 1, 2016 - May 31, 2018

Conducted market research via surveys and focus groups to identify market trends and customer needs. Executed marketing campaigns to promote transportation solutions at expos and tradeshows in India and Saudi Arabia. Collaborated with sales and product development teams to ensure cohesive marketing efforts.