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Hi, I'm Ana Cecilia Reyes, a marketing professional with a strong background in strategy, analytics, and campaign execution. I enjoy combining data insights with creative thinking to develop impactful marketing plans that resonate with customers and drive business growth. Throughout my career, I've worked with multi-category brand portfolios, managing budgets and optimizing media across channels to maximize ROI. Passionate about learning and sustainability, I'm currently pursuing a Master of Science in Marketing & Business Analytics, where I also contribute to marketing initiatives focused on sustainable business practices. I take pride in collaborating across teams to align strategies and execute campaigns that deliver measurable results.…Hi, I'm Ana Cecilia Reyes, a marketing professional with a strong background in strategy, analytics, and campaign execution. I enjoy combining data insights with creative thinking to develop impactful marketing plans that resonate with customers and drive business growth. Throughout my career, I've worked with multi-category brand portfolios, managing budgets and optimizing media across channels to maximize ROI. Passionate about learning and sustainability, I'm currently pursuing a Master of Science in Marketing & Business Analytics, where I also contribute to marketing initiatives focused on sustainable business practices. I take pride in collaborating across teams to align strategies and execute campaigns that deliver measurable results.

Ana Cecilia Reyes

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Hi, I'm Ana Cecilia Reyes, a marketing professional with a strong background in strategy, analytics, and campaign execution. I enjoy combining data insights with creative thinking to develop impactful marketing plans that resonate with customers and drive business growth. Throughout my career, I've worked with multi-category brand portfolios, managing budgets and optimizing media across channels to maximize ROI. Passionate about learning and sustainability, I'm currently pursuing a Master of Science in Marketing & Business Analytics, where I also contribute to marketing initiatives focused on sustainable business practices. I take pride in collaborating across teams to align strategies and execute campaigns that deliver measurable results.…Hi, I'm Ana Cecilia Reyes, a marketing professional with a strong background in strategy, analytics, and campaign execution. I enjoy combining data insights with creative thinking to develop impactful marketing plans that resonate with customers and drive business growth. Throughout my career, I've worked with multi-category brand portfolios, managing budgets and optimizing media across channels to maximize ROI. Passionate about learning and sustainability, I'm currently pursuing a Master of Science in Marketing & Business Analytics, where I also contribute to marketing initiatives focused on sustainable business practices. I take pride in collaborating across teams to align strategies and execute campaigns that deliver measurable results.

Available to hire

Hi, I’m Ana Cecilia Reyes, a marketing professional with a strong background in strategy, analytics, and campaign execution. I enjoy combining data insights with creative thinking to develop impactful marketing plans that resonate with customers and drive business growth. Throughout my career, I’ve worked with multi-category brand portfolios, managing budgets and optimizing media across channels to maximize ROI.

Passionate about learning and sustainability, I’m currently pursuing a Master of Science in Marketing & Business Analytics, where I also contribute to marketing initiatives focused on sustainable business practices. I take pride in collaborating across teams to align strategies and execute campaigns that deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Inventory Planning – Women’s Jeans at American Eagle Outfitters

February 1, 2025 - June 7, 2025

Led inventory and assortment strategy for the Canadian women’s jeans business across stores and digital channels. Ensured optimal inventory levels through continuous monitoring and timely adjustments. Optimized seasonal forecasts by channel, generating insights into textile trends, consumer preferences, and market drivers, which contributed to product and pricing strategy enhancements. Collaborated cross-functionally with merchandising and planning teams to align future assortment and buying strategies.

Marketing Manager – Metro Supermarket at Cencosud Peru

January 1, 2021 - July 31, 2023

Directed 360º brand strategy and campaign execution for Metro Supermarkets nationwide, covering 70+ stores and e-commerce. Managed a $7M+ marketing budget and optimized media mix across TV, print, OOH, digital, and social platforms, delivering the highest media ROI for two consecutive years. Led brand repositioning campaign through data analysis and customer research, achieving #1 top-of-mind brand rank in 2022. Collaborated across sales, operations, and agency teams for seamless campaign execution and category performance tracking.

Marketing Coordinator – Loyalty Programs & Private Label Portfolio at Cencosud Peru

June 1, 2018 - January 1, 2021

Developed marketing and merchandising strategies for 6+ Private Label brands across two supermarket chains, achieving +18% year-over-year sales growth. Launched Cuisine & Co, a premium Private Label brand across 20+ product categories, boosting brand perception by 4 points in the first year. Leveraged CRM platforms to analyze customer insights for targeted segmentation and personalized marketing, reinforcing customer engagement.

Brand Marketing Coordinator - Pinkberry at Pinkberry & Starbucks – Delosi (Franchise Operator)

April 1, 2017 - June 1, 2018

Led brand, merchandising and pricing strategies, achieving a 5 points sales increase through seasonal product launches and promotional alignment. Managed brand budget and media mix for in-store, outdoor, and digital campaigns, delivering 4% cost efficiencies through strategic negotiations and partnerships. Collaborated with product development to introduce new items that matched consumer trends and business objectives.

Local Store Marketing Analyst - Starbucks at Pinkberry & Starbucks – Delosi (Franchise Operator)

October 1, 2015 - April 1, 2017

Designed and implemented localized marketing and pricing strategies for specific store groups by leveraging business analytics and customer behavior insights to drive sales and engagement. Collaborated with operations teams to enhance in-store promotions and community engagement via corporate social responsibility campaigns.

Marketing Coordinator (Graduate Student Role) at Center for Sustainable Business

September 1, 2023 - June 7, 2024

Led marketing campaigns, digital content, and event coordination for sustainability-focused programs. Increased social engagement by 20% through content strategy, brand messaging, and analytics-driven improvements.