Ana Cecilia Reyes

Available to hire

Hi, I'm Ana Cecilia Reyes, a marketing professional with a strong background in strategy, analytics, and campaign execution.

About

Hi, I’m Ana Cecilia Reyes, a marketing professional with a strong background in strategy, analytics, and campaign execution. I enjoy combining data insights with creative thinking to develop impactful marketing plans that resonate with customers and drive business growth. Throughout my career, I’ve worked with multi-category brand portfolios, managing budgets and optimizing media across channels to maximize ROI.

Passionate about learning and sustainability, I’m currently pursuing a Master of Science in Marketing & Business Analytics, where I also contribute to marketing initiatives focused on sustainable business practices. I take pride in collaborating across teams to align strategies and execute campaigns that deliver measurable results.

  • 8 years' experience
  • Joined July 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Retail
  • Consumer Goods
  • Non-Profit Organization
  • Media & Entertainment

More experts in Pittsburgh, United States

Work experience· 6 roles

Inventory Planning – Women’s Jeans · American Eagle OutfittersFeb 2025 – Jun 2025 · 5 mos

Led inventory and assortment strategy for the Canadian women’s jeans business across stores and digital channels. Ensured optimal inventory levels through continuous monitoring and timely adjustments. Optimized seasonal forecasts by channel, generating insights into textile trends, consumer preferences, and market drivers, which contributed to product and pricing strategy enhancements. Collaborated cross-functionally with merchandising and planning teams to align future assortment and buying strategies.

Marketing Coordinator (Graduate Student Role) · Center for Sustainable BusinessSep 2023 – Jun 2024 · 10 mos

Led marketing campaigns, digital content, and event coordination for sustainability-focused programs. Increased social engagement by 20% through content strategy, brand messaging, and analytics-driven improvements.

Marketing Manager – Metro Supermarket · Cencosud PeruJan 2021 – Jul 2023 · 2 yrs 7 mos

Directed 360º brand strategy and campaign execution for Metro Supermarkets nationwide, covering 70+ stores and e-commerce. Managed a $7M+ marketing budget and optimized media mix across TV, print, OOH, digital, and social platforms, delivering the highest media ROI for two consecutive years. Led brand repositioning campaign through data analysis and customer research, achieving #1 top-of-mind brand rank in 2022. Collaborated across sales, operations, and agency teams for seamless campaign execution and category performance tracking.

Marketing Coordinator – Loyalty Programs & Private Label Portfolio · Cencosud PeruJun 2018 – Jan 2021 · 2 yrs 8 mos
Brand Marketing Coordinator - Pinkberry · Pinkberry & Starbucks – Delosi (Franchise Operator)Apr 2017 – Jun 2018 · 1 yr 3 mos
Local Store Marketing Analyst - Starbucks · Pinkberry & Starbucks – Delosi (Franchise Operator)Oct 2015 – Apr 2017 · 1 yr 7 mos

Education

Master of Science · University of Pittsburgh, Joseph M. Katz Graduate Business School2023 – 2024
Master of Business Administration · Hult International Business School2022 – 2023
Bachelor of Business Administration · Universidad del Pacifico2008 – 2013

Certifications and awards

Member of Beta Gamma Sigma chapter, International Honor Society of AACSB2025
Sheth Foundation Scholars in Marketing Award by the University of Pittsburgh2025
1st place in the T.L. Saaty Decision Making Hackathon organized by the University of Pittsburgh2024
3rd place in the Crane Case Competition organized by Crane Corporation and the University of Pittsburgh2023

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