Hi! I'm Andrea Armenta, a results-driven marketing professional with international experience in digital strategy and community management. I specialize in leading cross-functional teams, optimizing paid media campaigns, and increasing social media engagement through well-crafted content strategies. I'm passionate about leveraging digital tools to create measurable business outcomes and thrive in dynamic environments. With experience working in Mexico, Belgium, and Canada, I enjoy collaborating with diverse stakeholders and crafting strategies that align with client goals. Fluent in Spanish and English, and conversational in French, I love connecting with others and continuously learning to expand my expertise.

Andrea Armenta

Hi! I'm Andrea Armenta, a results-driven marketing professional with international experience in digital strategy and community management. I specialize in leading cross-functional teams, optimizing paid media campaigns, and increasing social media engagement through well-crafted content strategies. I'm passionate about leveraging digital tools to create measurable business outcomes and thrive in dynamic environments. With experience working in Mexico, Belgium, and Canada, I enjoy collaborating with diverse stakeholders and crafting strategies that align with client goals. Fluent in Spanish and English, and conversational in French, I love connecting with others and continuously learning to expand my expertise.

Available to hire

Hi! I’m Andrea Armenta, a results-driven marketing professional with international experience in digital strategy and community management. I specialize in leading cross-functional teams, optimizing paid media campaigns, and increasing social media engagement through well-crafted content strategies. I’m passionate about leveraging digital tools to create measurable business outcomes and thrive in dynamic environments.

With experience working in Mexico, Belgium, and Canada, I enjoy collaborating with diverse stakeholders and crafting strategies that align with client goals. Fluent in Spanish and English, and conversational in French, I love connecting with others and continuously learning to expand my expertise.

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Experience Level

Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Marketing Coordinator at Dingus & Zazzy
August 1, 2024 - May 31, 2025
Led cross-functional teams including web designers, graphic designers, media buyers, and digital marketing specialists to implement multi-platform marketing strategies. Managed multiple projects and brand accounts simultaneously, ensuring on-time delivery, efficient resource allocation, and alignment with client KPIs. Maintained proactive daily communication with clients to understand their goals and challenges, translating insights into data-driven strategies that improved campaign performance and brand growth.
Senior Marketing Specialist at VASS ALLIANZ
December 1, 2023 - June 30, 2024
Directed a high-performing marketing team, exceeding company goals through strategic planning and leadership. Defined and implemented social media KPIs, resulting in improved engagement, reach, and brand visibility across all platforms. Oversaw content and engagement strategies across digital channels, driving consistent customer interaction and strengthening brand positioning.
Junior Marketing Specialist at VASS ALLIANZ
September 1, 2023 - December 31, 2023
Created and scheduled social media content to drive engagement and audience growth across platforms. Built and managed relationships with influencers to expand brand visibility and improve campaign reach and authenticity.
Community Management Intern at Alvalux Medical
September 1, 2021 - June 30, 2022
Developed and executed marketing strategies for existing products and services, contributing to a measurable increase in sales and market reach. Created and optimized Meta Business ad campaigns, improving ROI and campaign efficiency. Managed content planning and publishing across multiple social media platforms, increasing audience interaction and follower growth.

Education

Bachelor of International Business at Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) - Puebla Campus
August 1, 2018 - December 31, 2022
International Exchange Program at Haute École Libre Mosane (HELMo) - Liège, Belgium
September 1, 2021 - June 30, 2022

Qualifications

SEO Fundamentals - Semrush Academy
January 1, 2025 - December 31, 2025
Financial Markets - Bloomberg
January 1, 2021 - December 31, 2021

Industry Experience

Professional Services, Media & Entertainment, Consumer Goods, Healthcare, Retail

Experience Level

Intermediate
Intermediate
Intermediate

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